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19 <br />���.. <br />INTERNATIONAL CEMETERY, CREMATION <br />AND FUNERAL ASSOCIATION <br />January 19, 2017 <br />City Manager Douglas Willmore <br />DWillinore a,rpvca.goy <br />Director Ara Mihranian <br />AraM cc,,rpvca.gov <br />Re: Green Hills Memoria Park- Appeal of Approved Permit <br />Dear City Manager Willmore and Director Mihranian: <br />107 Carpenter Drive <br />Suite 100 <br />Sterling, VA 20164 <br />Telephone: 703.391.8400 <br />Toll free: 1.800.645.7700 <br />Fax: 703.391.8416 <br />www.iccfa.com <br />hq@iccfa.com <br />On behalf of the International Cemetery, Cremation and Funeral Association (ICCFA), I <br />respectfully submit for the Commission's consideration the following comments regarding the <br />appeal of the application by Green Hills Memorial Park, Rancho Palos Verdes, CA. <br />The ICCFA is the only national trade association that represents all segments of the death care <br />industry including funeral homes, nonprofits, for-profit, religious and municipal cemeteries, <br />crematories, and related third -party retailers. Founded in 1887, ICCFA's activities include <br />tracking federal and state legislation affecting the death care industry and promoting education <br />through its publications, and by holding seminars, conferences, annual conventions and trade <br />shows. ICCFA also takes an active role in advancing the public interest on funeral and cemetery <br />industry issues. ICCFA promotes consumer choice, the prearrangement of funeral and burial <br />decisions, and open competition among providers of death care services. We currently serve <br />over 9,000 members, including nearly 500 member properties in the State of California. <br />We understand the Commission is concerned that an increased number of burial spaces at Green <br />Hills will cause a problematic increase in traffic throughout the residential neighborhood where <br />the cemetery is located. Although this concern is understandable, it is not supported by the facts. <br />Cemetery visitors exponentially decrease in direct proportion to the passage of time following <br />cemetery on the day of the interment. Thereafter, the number declines substantially over the <br />following year. Our members report that within months of each burial the number of visitors to <br />the particular grave in question declines to almost zero. Far from an exponential increase in <br />visitor traffic based on a growing number of interments, just the opposite occurs. <br />AGENDA ITEM: Albka iCrmmrn►7Fc <br />RECEIVED ROIM: <br />L.Ovt S <br />AND MADE PART OFT E R C RYP <br />THE <br />COUNCIL MEETING OF: <br />OFFICE OF THE CITY CLERK <br />MEMBERSHIP THAT MATTERS <br />