CC SR 20230307 C - Citywide Advertising Blank PO
CITY COUNCIL MEETING DATE: 03/07/2023
AGENDA REPORT AGENDA HEADING: Consent Calendar
AGENDA TITLE:
Consideration and possible action to approve increasing the Citywide blanket purchase
order for Southern California News Group (Daily Breeze and Palos Verdes Peninsula
News) for Fiscal Year 2022-23 for advertising and publication services.
RECOMMENDED COUNCIL ACTION:
(1) Approve increasing the Citywide blanket purchase order for Southern California
News Group (Daily Breeze and Palos Verdes Peninsula News) for FY 2022-23 by
$21,000 from $49,000 to $70,000 for advertisement and publication services in the
Community Development Department.
FISCAL IMPACT: The fiscal impact with this action is an additional $21,000 in FY 2022-
23. There is unspent budget in the Community Development Department for th ese
additional advertisement services.
Amount Budgeted: $45,000
Additional Appropriation: None
Account Number(s): 101-400-4120-5102
(General Fund- Planning Services/Advertising)
ORIGINATED BY: Lisa Garrett, Administrative Analyst II
REVIEWED BY: Octavio Silva, Interim Director of Community Development
APPROVED BY: Ara Mihranian, AICP, City Manager
ATTACHED SUPPORTING DOCUMENTS:
A. City Council Staff Report for annual amendments and blanket purchase orders
for Fiscal Year 2022-23
BACKGROUND AND DISCUSSION:
On June 21, 2022, the City Council approved a staff report by the Finance Department
for Citywide blanket purchase orders with various vendors exceeding $25,000
(Attachment A). This process was implemented in FY 2017-18 to improve transparency
and oversight by consolidating most ongoing annual agreements and purchase orders of
$25,000 or more into one single staff report. In accordance with Purchasing Ordinance
No. 618, for any agreements or purchases that are not authorized to go over the not -to-
RANCHO PALOS VERDES
exceed amount in the staff report, the corresponding department would request the City
Council’s approval to amend the agreement and/or for an additional appropriation, if
needed.
One of the blanket purchase orders included in the June 2 1, 2022, staff report is with
Southern California News Group (Formally Media News Group under the umbrella name
San Gabriel Valley News Group or SGVNG). Our Finance team received an updated W-
9 with the name change January of 2023.
The City utilizes Southern California News Group for advertising in newspaper
publications including the Daily Breeze and Palos Verdes Peninsula News. Citywide
advertising activities include, but not limited to, solicitation of proposals and qualifications,
advertisement for bids related to City projects, public events, the advertisement for
elections, recruitments, and legal notices of public hearings. The total estimated cost for
Southern California News Group advertisement and publication services for FY 2022-23
was budgeted at $49,000.
Due to increased publication costs and an increase in projects within the City’s Planning
Division requiring public notification, a review of cost to date indicates a need to increase
the Citywide purchase order by an additional $21,000 from $49,000 to $70,000. Staff
believes that with the increase in the purchase order, the City would continue to ensure
for the proper notification of proposed projects and public hearings.
CONCLUSION:
Staff recommends the City Council approve an increase of $21,000 to the FY 2022-23
Citywide blanket purchase orders for Southern California News Group.
ALTERNATIVES:
In addition to the Staff recommendation, the following alternative actions are available for
the City Council’s consideration:
1. Do not approve the increase to the Citywide blanket purchase order for Southern
California News Group.
2. Take other action, as deemed appropriate.