CC SR 20211116 N - Sign Code Second Reading SR-11-16-21-EG-AS (003)
CITY COUNCIL MEETING DATE: 11/16/2021
AGENDA REPORT AGENDA HEADING: Consent Calendar
AGENDA TITLE:
Consideration and possible action to adopt Ordinance No. 652 (second reading) to repeal
Section 17.76.050 (Sign Permit) and to add Chapter 17.75 (Sign Code) to Article VII
(Development Application and Review) of Title 17 (Zoning) of the Rancho Palos Verdes
Municipal Code updating the City’s sign regulations (PLCA2021-0003).
RECOMMENDED COUNCIL ACTION:
(1) Adopt Ordinance No. 652, AN ORDINANCE OF THE CITY OF RANCHO PALOS
VERDES, REPEALING SECTION 17.76.050 (SIGN PERMIT) OF CHAPTER
17.76 (MISCELLANEOUS PERMITS AND STANDARDS), AND ADDING
CHAPTER 17.75 (SIGN CODE), TO ARTICLE VII (DEVELOPMENT
APPLICATION AND REVIEW) OF TITLE 17 (ZONING).
FISCAL IMPACT: None
Amount Budgeted: N/A
Additional Appropriation: N/A
Account Number(s): N/A
ORIGINATED BY: Amy Seeraty, Senior Planner
REVIEWED BY: Ken Rukavina, P.E., Director of Community Development
APPROVED BY: Ara Mihranian, AICP, City Manager
ATTACHED SUPPORTING DOCUMENTS:
A. Ordinance No. 652 – Clean Version (page A-1)
B. Ordinance No. 652 – Redlines Version (page B-1)
To view the November 2, 2021, City Council staff report, which includes links to all
previous Planning Commission staff reports, please click on the following link:
https://rpv.granicus.com/MetaViewer.php?view_id=5&event_id=1700&meta_id=98526
BACKGROUND:
On November 2, 2021, Ordinance No. 652 (Attachment A) was introduced by the City
Council. This ordinance repeals Section 17.76.050 (Sign Permit) and adds Chapter 17.75
(Sign Code) to Article VII (Development Application and Review) of Title 17 (Zoning) of
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the Rancho Palos Verdes Municipal Code updating the City’s sign regulations.
As introduced in Ordinance No. 652 and per Council direction, Staff has made the
following edits to the draft sign code:
• Added an aggregate sign area of 0.5 square feet of sign area per lineal foot of
building frontage for non-residential properties. Changed the definition of
“business frontage” to be “building frontage.” This was done to ensure consistency.
• Corrected the references in section 17.75.050 as follows (additions indicated with
bold underline and deleted text as strikeout):
A. Signs that do not require permits as may be indicated in Sections 17.75.090
(Standards for Permanent All Signs on Non-Residential Properties),
17.75.100 (Standards for Temporary Signs on Non-Residential Properties),
and 17.75.1001 (Standards for All Signs on Residential Properties).
• Added a limit of two architectural signs per each entrance of a non-residential
property. The purpose is to ensure that the sign can be seen by vehicular traffic
heading in either direction.
• Added a maximum width of 20 feet for each architectural sign, in addition to the
existing width maximum of 75% of wall length, and that the sign shall comply with
the shorter of these two measurements. This was done to prevent excessively
large signs.
• Edited following text both in Table 17.75.090-1 and Section 17.75.090.F.6 for flags
on non-residential properties (additions indicated with bold underline and deleted
text as strikeout):
o Vertical clearance min 7 8 feet from bottom of flag when not extended to
grade. Added text that a flagpole may be extended up to 16 feet in height
with a Site Plan Review Permit.
• The height of freestanding signs was adjusted from 25 feet in height, to six feet in
height.
• Removed “assembly” uses for electronic readerboards, as that is not defin ed in
the City’s Municipal Code.
This evening, the updated Ordinance No. 652 is being presented to the City Council for
its second reading and formal adoption. This Ordinance will go into effect on December
16, 2021, which is 30 days from adoption.
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ALTERNATIVES:
In addition to the Staff recommendation, the following alternative action is available for
the City Council’s consideration:
1. Direct Staff to revise Ordinance No. 652 for re-introduction and/or second
reading at a future City Council meeting.
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01203.0005/740691.1 EQG 1
ORDINANCE NO. 2021-652
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF
RANCHO PALOS VERDES, REPEALING SECTION
17.76.050 (SIGN PERMIT) OF CHAPTER 17.76
(MISCELLANEOUS PERMITS AND STANDARDS), AND
ADDING CHAPTER 17.75 (SIGN CODE), TO ARTICLE VII
(DEVELOPMENT APPLICATION AND REVIEW) OF TITLE
17 (ZONING)
WHEREAS, the City of Rancho Palos Verdes, pursuant to its police power, has
the authority to take appropriate action to address concerns regarding traffic safety and
aesthetics, as they relate to signs. Metromedia Inc. v. City of San Diego, 453 U.S. 490
(1981).
WHEREAS, the City Council of the City of Rancho Palos Verdes recognizes that
signs constitute speech protected by the First Amendment of the United States
Constitution, and by Art. 1, Sec. 2, of the Constitution of the State of California, and that
its regulation of signs must be consistent with these protections.
WHEREAS, the City Council makes the following findings.
1. An excessive amount of signs, both in terms of number and size, as well as
improper shape or design, can be distracting to motorists and pedestrians and this
condition adversely effects the public safety by creating a potential traffic hazard.
2. Excessive and poorly designed signs are confusing and reduce the
effectiveness of all signs; this condition reduces the ability of residents and visitors to
readily locate public facilities, as well as businesses and services. Consequently, this
condition not only adversely affects public safety by interfering with safe travel but also
affects the public welfare by reducing convenience to residents and visitors and the
viability of commercial districts.
3. Businesses have an interest in having signs that effectively advertises
goods or services, and that is visible to potential customers.
4. Further, signs provide important information to the public for a variety of
purposes: excessive and poorly designed signs interfere with the effective transmitting of
this information to the detriment of the public welfare.
4. Excessive and poorly designed signs detract from the City’s appearance
and visual environment: this fact is recognized both in the City’s General Plan as well as
its Coastal Specific Plan. The visual environment is important to property values and
pleasant quality of life for residents and, therefore, signs which degrade that environment
adversely affect the public welfare. Furthermore, the visual quality of the coastal zone is
recognized in the California Coastal Act as a resource of statewide importance and,
therefore, regulation of the size, shape, design and other features of signs, which become
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part of the visual environment, and which can detract from it if not carefully controlled, is
important for protecting this public resource.
WHEREAS, the City has a substantial interest in regulating signs in the manner
set forth in this ordinance and the regulations modified and adopted hereby further the
City’s substantial interests in traffic safety and aesthetics, in particular. World Wide Rush,
LLC v. City of Los Angeles, 606 F.3d 676 (9th Cir. 2010); Foti v. City of Menlo Park, 146
F.3d 629 (9th Cir. 1998).
WHEREAS, the City Council finds that the City can balance its interests in
aesthetics and traffic safety with the interests of businesses and consumers by prohibiting
all off-premises commercial signs, and by limiting the time, place, and manner of
placement of commercial signs on commercial lots.
WHEREAS, commercial speech can be regulated more stringently than
noncommercial speech; however, the City Council does recognize the need of
businesses in the City to reasonably advertise their goods and services visibly and
effectively.
WHEREAS, regulations of commercial speech that is neither misleading nor
related to unlawful activity are subject to intermediate scrutiny and will withstand a
constitutional challenge if the regulations directly advance the asserted substantial
interests of the City and the restrictions are not be more extensive than is necessary to
serve that interest. Central Hudson Gas & Elec. Corp. v. Pub. Serv. Comm’n of N.Y., 447
U.S. 557 (1980).
WHEREAS, this ordinance relating to the regulation of signs includes a statement
of purpose regarding the City’s substantial interest sought to be implemented by the
regulations. Desert Outdoor Advertising, Inc. v. City of Moreno Valley, 103 F.3d 814, 819
n.2 (9th Cir. 1996); Central Hudson Gas & Electric Corp. v. Public Service Commission
of New York, 447 U.S. 557 (1980).
WHEREAS, the City intends, by adoption of these regulations, to eliminate
impermissible content-based regulations of noncommercial speech. Reed v. Town of
Gilbert, AZ, 135 S. Ct. 2218 (2015); see also, National Advertising Co. v. City of Orange,
861 F.2d 246 (1987) (content based exemptions rendered the entire ordinance content
based because the content of the sign’s message determines whether or not a particular
sign is prohibited or permitted); Simon & Schuster, Inc. v. Members of N.Y. State Crime
Victims Bd., 502 U.S. 105 (1991); Police Department of the City of Chicago v. Mosley,
408 U.S. 92 (1972).
WHEREAS, these regulations allow on-site commercial signs while prohibiting off-
site advertising signs, the City Council having found that onsite commercial speech is
more valuable than offsite commercial speech, as permitted by Outdoor Systems, Inc. v.
City of Mesa, 997 F.2d 604, 611 (9th Cir. 1993) and Metromedia Inc. v. City of San Diego,
453 U.S. 490 (1981); see also, Citizens for Free Speech, LLC v. County of Alameda, 114
F.Supp.3d 952 (N.D. Cal. 2015) (County ordinance banning billboards displaying offsite
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commercial messages was a facially valid regulation of commercial speech under First
Amendment; ban was narrowly tailored to advance substantial government interest in
community aesthetics, pedestrian and driver safety, and the protection of property
values.).
WHEREAS, the City Council finds that noncommercial murals constitute a public
benefit by providing daily access to artistic works. The placement of murals without a
regulatory framework, however, is likely to result in aesthetic harm to the City. The
regulation of murals is a complex subject matter including issues relating to First
Amendment protections such as time, place, and manner regulations as well as the
appropriate and most beneficial locations and contexts for the placement of murals within
the City. The City desires to aid artists, property owners. and others in understanding
issues surrounding the creation of a mural and to apprise parties involved in mural
projects.
WHEREAS, the City Council finds that, because signs are speech protected by the
United States and the California Constitutions, specific procedures are necessary to
ensure that permits are issued or denied based on objective criteria and expeditiously
with the due process of law.
WHEREAS, a message substitution provision is included in the City’s sign
regulations, allowing any sign regulated by the new provisions of this Ordinance to display
a noncommercial message, so that the City’s regulations satisfy the constitutional
mandate that it not restrict noncommercial signage to a greater degree than commercial
signage. See Clear Channel Outdoor, Inc. v. City of Los Angeles, 340 F.3d 810 (9th Cir.
2003); Outdoor Systems, Inc. v. City of Mesa, 997 F.2d 604 (9th Cir. 1993).
WHEREAS, the City Council finds that a proliferation of temporary signs in the
public right-of-way can be detrimental to the aesthetic quality of the streets and sidewalks,
can interfere with traffic safety, pedestrian access to public sidewalks and streets, and
can obstruct the entrance to businesses and residences.
WHEREAS, the City Council finds that human signs constitute a traffic hazard by
their conduct, and these signs divert the attention of drivers away from the road and to a
business or service.
WHEREAS, the City Council finds that prohibiting commercial conduct, such as
human signs, that is intended to, or that does in fact, attract the attention of drivers,
furthers the City’s substantial interest in traffic safety. See, e.g., Sanctity of Life Network
v. California Highway Patrol, 105 Cal. App. 4th 858, 862 (2003) (protected First
Amendment speech can be restricted if it interferes with traffic).
WHEREAS, the City Council finds that the sign code is consistent with the City of
Rancho Palos Verdes’ General Plan, Policy No. 11 of the Visual Resources Element:
“Maintain strict sign standards to ensure that signs are harmonious with the buildings,
neighborhood, and other signs in the area.”
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WHEREAS, the City Council finds that the publication of the entire text of this
ordinance in a newspaper of general circulation would cost significantly more than the
cost of publishing other ordinances and it is infeasible to prepare a fair and accurate
summary of the ordinance.
WHEREAS, pursuant to subdivision (c) of Section 36933 of the California
Government Code, the City Council may publish a summary of this ordinance in lieu of
the entire text.
WHEREAS, the City Council previously ordered that a display advertisement of at
least one-quarter of a page be published in a newspaper of general circulation in the City,
and that such publication occurred at least five days prior to the City Council meeting at
which the ordinance was adopted.
WHEREAS, on July 27, 2021 the Planning Commission of the City of Rancho
Palos Verdes held a duly noticed public hearing to review the draft ordinance, provided
recommendations to the City Council, and found the ordinance to be consistent with the
General Plan. The hearing was continued to the August 10, 2021, and September 14,
2021 Planning Commission Meetings.
WHEREAS, on September 14, 2021, the Planning Commission held a duly-noticed
public hearing, during which the Planning Commission provided additional input and
requested final modifications and changes to the proposed code language and approved
recommending the sign code with the changes be adopted by City Council, and directed
the staff to place this item on the September 28, 2021 Planning Commission Consent
Calendar for final review of the proposed ordinance and adoption of the resolution
recommending to the City Council to repeal Section 17.76.050 (Sign Permit) and to add
Chapter 17.75 (Sign Code) to Article VII (Development Application and Review) of Title
17 (Zoning) of the Rancho Palos Verdes Municipal Code.
WHEREAS, on September 28, 2021, the Planning Commission adopted P.C.
Resolution No. 2021-15, recommending that the City Council adopt the same.
WHEREAS, on October 14, 2021, a Public Notice was published in the Palos
Verdes Peninsula News, providing notice of a public hearing before the City Council on
November 2, 2021.
WHEREAS, on November 2, 2021, the City Council held a public hearing on this
Ordinance and all testimony received was made a part of the public record.
WHEREAS, the City Council has duly considered all information presented to it,
including the Planning Commission findings, P.C. Resolution No. 2021-15, written staff
reports, and any testimony provided at the public hearing.
WHEREAS, this ordinance is exempt from the California Environmental Quality
Act (“CEQA”) pursuant to Section 15061(b)(3) because it consists only of minor revisions
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and clarifications to an existing zoning code and will not have the effect of deleting
or substantially changing any regulatory standards or findings. The proposed Ordinance
is an action that does not have the potential to cause significant effects on the
environment, but rather will provide guidance regarding permitted signage in the City.
WHEREAS, all legal prerequisites to the adoption of the Ordinance have been met.
THE CITY COUNCIL OF THE CITY OF RANCHO PALOS VERDES DOES
HEREBY ORDAIN AS FOLLOWS:
Section 1. The City Council finds that the recitals set forth above are true and
correct, and material to the adoption of this ordinance, and are incorporated herein by
reference.
Section 2. Section 17.76.050 (Sign Permit) of Chapter 17.76 (Miscellaneous
Permits and Standards) of Article VII (Development Application and Review) of Title 17
(Zoning) is repealed in its entirety.
Section 3. Chapter 17.75 (Sign Code) of Article VII (Development Application
and Review) of Title 17 (Zoning) is added to read:
“Chapter 17.75 Sign Code.
17.75.010 Purpose.
A. The purpose of this ordinance is to promote the public health, safety, and welfare
through a comprehensive system of reasonable, effective, consistent, content-
neutral, and nondiscriminatory sign standards and requirements to balance the City’s
interests in aesthetics and traffic safety, on the one hand, the interest of non-
residential uses and their patrons to provide visible information relating to the services
or goods provided, on the other hand.
B. The purpose of this ordinance is, further, to provide clear and unambiguous sign
standards that enable fair and consistent enforcement.
17.75.020 Applicability.
A. The provisions of this chapter apply to:
1. Any sign, sign structure, or display erected, constructed, attached, affixed, or
altered on any private property that is visible from public property, private streets,
or properties and structures adjacent to the parcel where the sign is located.
2. Privately-owned signs in the public right of way, as allowed by Section 17.75.120.
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B. This chapter shall not apply to:
1. Signs or displays that are not visible (i.e., capable of being seen, whether or not
capable of being read) by the general public from any public right-of-way or public
area, or from an adjacent private property.
2. Any sign, posting, notice or similar signs placed, installed, or required by law by
the City, Los Angeles County, or a Federal or State governmental agency in
carrying out its responsibility to protect the public health and safety including, but
not limited to, the following:
a. Emergency and warning signs necessary for public safety or civil defense;
b. Traffic and parking signs erected and maintained by an authorized public
agency or approved by an authorized public agency;
c. Numerals and lettering identifying the address from the street to facilitate
emergency response and compliant with City requirements;
d. Signs directing the public to points of interest (e.g., wayfinding signs) erected
by the City or other governmental agency; and
e. Signs showing the location of public facilities.
3. Signs neatly and permanently affixed to a vehicle, which do not project or deviate
above or from the vehicle profile.
4. Signs that constitute an integral part of a permitted vending machine or similar
facility located outside of a business.
17.75.030 Interpretation; Substitution Clause; Severability.
A. This chapter is not intended to restrict noncommercial speech on the basis of its
content, viewpoint, or message. To the extent any provision of this chapter is
ambiguous, the term shall be interpreted not to regulate on the basis of the
noncommercial content of the message.
B. No part of this chapter shall be construed to favor commercial speech over non-
commercial speech. A non-commercial message may be substituted for any
commercial message displayed on a sign, or the content of any non-commercial
message displayed on a sign may be changed to a different non-commercial
message, without the need for any approval or permit, provided that the sign
otherwise complies with the provisions of this chapter.
C. Where a particular type of sign is proposed, and the type is not expressly allowed,
restricted, or prohibited by this chapter, the application shall be approved,
conditionally approved, or denied based on the most similar sign type that is expressly
regulated by this chapter.
D. This sign ordinance provides for the maximum allowable signage.
E. In the event of any conflict between this chapter and any law, rule, or regulation of
the State of California, the requirement that establishes the higher standard of safety
shall govern.
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F. The provisions of this chapter shall not require alteration of the display of any
registered mark, or any trademark, service mark, trade name, or corporate name that
may be associated with or incorporated into a registered mark, where such alteration
would require the registered mark to be displayed in a manner differing from the mark
as exhibited in the certificate of registration issued by the United States Patent and
Trademark Office. It is the responsibility of the sign permit or Sign Program applicant
to establish that a proposed sign includes a registered mark.
G. If any provision of this chapter becomes illegal, invalid, or unenforceable, the legality,
validity, and enforceability of the remaining provisions shall not in any way be affected
or impaired thereby.
17.75.040 Sign Permit or Sign Program Required.
A. Sign Permit. A Sign Permit is required to erect, move, alter, replace, suspend, display,
or attach a sign, whether permanent or temporary, unless otherwise specified in
Section 17.75.050.
B. Sign Program. The purpose of a Sign Program is to facilitate harmonious signs on
multi-tenant commercial properties.
1. A Sign Program approved by the Planning Commission is required for any parcel
with four or more businesses or commercial tenant spaces, regardless of whether
the tenant spaces are occupied. A Sign Program may be requested by an
applicant for a parcel with fewer than four businesses or tenant spaces, but is not
required.
2. Individual signs within each Sign Program must comply with the provisions of this
chapter.
3. Once a Sign Program is approved, Sign Permits are not required for individual
business signs that are installed in compliance with the Sign Program: individual
signs in compliance with an approved Sign Program can be approved by the
Director through a Sign Program compliance review.
17.75.050 Signs and Sign Activities Allowed Without a Permit.
A. Signs that do not require permits as may be indicated in Sections 17.75.090
(Standards for All Signs on Non-Residential Properties), and 17.75.100 (Standards
for All Signs on Residential Properties).
B. Governmental or other legally required notices or signs, including any City-required
window signs for businesses.
C. The following sign activities, subject to any applicable technical permits.
1. The normal maintenance of a sign, including cleaning, repainting, or repairing,
except when prohibited for a nonconforming sign.
2. A change in copy or sign face in the same style and color scheme as the existing
sign.
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3. Changes to the copy of a changeable copy sign.
4. Signs that have completed a compliance review by the Director and are installed
in conformance with an approved Sign Program.
17.75.060 Sign Permit and Sign Program Application Procedures; Minor Exception;
Permit Denial or Revocation; Appeal.
A. Sign Permit and Sign Program review shall be performed solely for compliance with
this chapter.
B. Application requirements. An application for a Sign Permit or Sign Program shall be
filed with the Director on a City-approved form and shall include the following
information.
1. Sign Permit Application Requirements.
a. Property owner permission for the applied-for Sign Permit or Sign Program, in
writing.
b. A scaled site plan indicating location of all signs (existing and proposed).
c. Elevations indicating placement of all proposed signs, as well as color
photographs no smaller than 4 inches x 6 inches clearly showing the elevation,
placement, and sign area of all existing signs, including with relation to
neighboring properties and structures.
c. Written descriptions of proposed colors, font styles, materials, fabrication
methods, and letter sizes for each sign for which a permit is being requested.
d. The address where the proposed sign(s) will be located, including the
assessor’s parcel number.
2. Sign Program. Two copies of the following information. Approved Sign Programs
will be kept by the Planning Division and used in the review of any and all sign
applications made by the owner or tenants of the subject property.
a. Overall sign design, location, placement, and sizes of all signs proposed within
the center, and any existing signs.
b. Fully-dimensioned and detailed site and elevation plans, colored renderings
that clearly show lettering design, including a colors and materials board, and
written descriptions of each individual proposed sign, and any existing signs.
d. For any application involving the revision or addition to an existing Sign
Program, the applicant must submit a new Sign Program application to include
details of the proposed revision as well as a mailing list of the current tenants
at the subject site.
e. The application must include the address where the proposed sign(s) will be
located, including the assessor’s parcel number.
C. Other permits required. In addition to the requirements of this chapter, all signs shall
comply with applicable building permit and/or electrical permit requirements.
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D. Review and appeal authority. Table 17.75.060-1 identifies the responsible review and
appeal authority for each type of sign approval. The appeal authority’s decision shall
be final.
TABLE 17.75.060-1
Permit Type Review Authority Appeal Authority
Sign Permit Director Planning Commission
Sign Program Planning
Commission
City Council
E. Sign Permit findings. The Director shall approve a Sign Permit application, with or
without conditions, after making the following findings:
1. The sign complies with the standards of this chapter, any applicable specific plan,
and any applicable previously approved Sign Program.
2. The sign will not impair pedestrian and vehicular safety.
3. The sign’s design or proposed construction will not threaten public safety.
F. Sign Program required findings. The Planning Commission shall approve a Sign
Program application, with or without conditions, after making the following findings:
1. The Sign Program complies with the standards of this chapter, and any applicable
specific plan requirements; or
2. A Sign Program that does not comply with the standards of this chapter, shall be
approved only if findings consistent with subsection I (Minor Exception), below,
can be made.
3. The Sign Program standards will result in signs that are visually related or
complementary to each other and to the buildings and/or developments they
identify through the integration of predominant architectural materials, elements,
or details of such buildings or developments.
4. The Sign Program will not result in signs that would impair pedestrian and
vehicular safety.
5. The signs’ design or proposed construction will not threaten public safety.
G. Application timelines.
1. Sign Permit.
a. Completeness. The Director shall determine completeness of a Sign Permit
application within 15 days of submission. If the application is deemed
incomplete, the Director shall inform the applicant in writing, stating the
reasons therefor. If the application is deemed incomplete a second time, it shall
be denied without prejudice and a new application shall be required.
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b. The Director shall grant, conditionally grant, or deny a Sign Permit application
within 10 days after it has been deemed complete. In the event of an
application being conditionally granted, or denied, the Director shall provide in
writing the reasons therefor.
2. Sign Program.
a. The Director shall determine completeness of a Sign Program application
within 30 days of submission. If the application is deemed incomplete, the
Director shall inform the applicant in writing, stating the reasons therefor. A
Sign Program application may be resubmitted up to three times following a
determination of incompleteness. Thereafter, an incomplete application shall
be denied without prejudice and a new application shall be required.
b. The Director shall set for public hearing before the Planning Commission a
completed Sign Program application on the next available Commission
meeting, but in no event later than 45 days following a determination of
completeness.
H. Sign Permit or Sign Program conditions. Any condition imposed on a Sign Permit or
Sign Program will be limited to protecting the public health and safety, or to ensure
compliance with view preservation requirements of this code, and will not affect the
sign message, or have the intent or effect of reducing allowable signage for a
property.
I. Minor Exception. A minor exception to the limitations in this chapter may be obtained
as follows:
a. There are special circumstances applicable to the property including size,
shape, topography, location, surroundings, building placement, or
architectural style that warrant modified standards to afford the property
privileges enjoyed by other properties in the vicinity and in the same zone.
b. The modified standards do not constitute a grant of special privileges
inconsistent with the limitations upon other properties in the vicinity and in the
same zone.
c. The maximum exception allowed is a 10% increase in sign area and/or 10%
increase in sign height for any individual sign, and only to the extent necessary
to mitigate the special circumstances at the property
d. A minor exception may not be used to apply for or erect prohibited signs, or
signs that would otherwise violate the provisions of this chapter.
d. An application for a minor exception may be filed pursuant to Section
17.66.030 of this Code. The Director shall grant or deny the application within
10 business days of receipt. The Director’s decision may be appealed to the
Planning Commission in writing, stating the reasons therefor, within 10
calendar days of the date of the decision. The Planning Commission shall hear
the appeal as a noticed public hearing no later than 30 days following the date
of the City’s receipt of the appeal. The Planning Commission’s decision is final.
The time for a challenge to the decision in a court of law shall be governed by
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California Code of Civil Procedures Section 1094.8. Notice of the Planning
Commission’s decision shall include citation to California Code of Civil
Procedure Section 1094.8.
J. Modifications to Sign Permits or Sign Programs. An approved Sign Permit or Sign
Program may be modified or amended through the same procedure as the original
approval. However, minor amendments to a Sign Permit or Sign Program may be
approved by the Director if it is determined the intent of the original approval, required
findings, and any conditions attached thereto, are not affected.
K. Permit Denial or Revocation.
1. A Sign Permit or Sign Program may be denied by that permit’s review authority
on the following grounds:
a. One or more of the required findings to grant a Sign Permit or Sign Program
cannot be made.
b. The applicant has made material misrepresentations on the application.
2. A Sign Permit or Sign Program may be revoked by that permit’s review authority
on the following grounds:
a. Any condition of the Sign Permit or Sign Program has not been complied with.
b. Uncorrected violations of this chapter.
c. The sign is being operated in a manner that constitutes a public nuisance or is
a threat to the public health and safety.
L. Appeals. A review authority’s permit decision may be appealed in compliance with
Chapter 17.80; provided that, the appeal must be submitted in writing within seven
days of the reviewing authority’s decision, and the appeal hearing shall be set no later
than 30 days after the appeal is received by the City. When a final decision is issued
by the Planning Commission or City Council, the time for a challenge to the decision
in a court of law shall be governed by California Code of Civil Procedure Section
1094.8. Notice of the reviewing body’s decision shall include citation to California
Code of Civil Procedure Section 1094.8.
17.75.070 Permit Expiration; Extensions.
A. Sign Permits.
1. A Sign Permit expires 12 months after the date of approval unless the sign has
been installed or a different expiration date is stipulated in the approval.
2. A Sign Permit expires when the activity, product, business, service, or other use
that is being advertised or identified has ceased for a period of not less than 90
days or has moved from the location where the sign was allowed.
3. A Sign Permit expires when a sign is removed from the approved location for
more than 90 days or a new permit is approved for a replacement sign.
4. Upon written request by the applicant, the Director may extend a Sign Permit up
to an additional 12 months from the original date of expiration based on parcel
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specific conditions justifying the original approval and whether or not those
conditions have changed (e.g., physical site changes such as a new building or
effects of a natural disaster, change in applicable sign regulations, etc.). The
Director may make the extension subject to new conditions of approval should
parcel-specific conditions warrant revised or new conditions to meet the required
findings.
5. Notwithstanding any expiration date that may be applicable to a Sign Permit, the
expiration date of that Sign Permit shall be the same as the latest expiration date
of the Building Permit or other applicable permits for the project for which the Sign
Permit was issued.
B. A Sign Program has no expiration date, but will become moot if the project’s
entitlements expire.
17.75.080 General Requirements For All Signs
A. Sign Readability. A sign’s message should be clearly legible for the intended
audience (e.g., vehicular traffic, pedestrians, etc.).
B. Sign Measurement Criteria.
1. Sign area. The surface area of a sign is calculated by enclosing the extreme limits
of all framing, emblem, logo, representation, writing, element, or other display
within a single square or rectangle. Unless otherwise indicated, temporary signs
are not counted toward total (permanent) allowable sign area or number.
2. Sign structure. Supporting sign frame and support structures that are clearly
incidental to the display itself are not computed as sign area, except for portable
signs.
3. Double-sided signs. The area of a double-sided sign that has no more than 24
inches separating the outer surfaces of the sign’s two parallel planes is computed
by multiplying the total height by the total length of only one side of the sign area.
4. Three-dimensional objects. Where a sign consists of one or more three
dimensional objects (e.g., balls, cubes, clusters of objects, sculpture, or statue-
like trademarks), the sign area is measured at their maximum projection upon a
vertical plane.
5. Multiple objects. When signs are composed of individual elements, the area of all
sign elements, which together convey a single complete message, are
considered a single sign.
6. Sign height. Sign height is measured as the vertical distance from the lowest
elevation of the finished grade below or surrounding the base of the sign to the
top of the highest element of the sign. In cases where substantial fill is proposed,
“finished grade” shall be established by the Director consistent with properties in
the immediate vicinity, and shall not be artificially raised to gain additional sign
height. If highest finished grade surrounding the sign is lower than the grade of
an adjacent road, the height of the sign shall be measured from the top of curb
elevation nearest to the sign.
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01203.0005/740691.1 EQG 13
C. Sign Illumination. Sign illumination shall be designed to minimize light and glare on
surrounding rights-of-way and properties, according to the following standards:
1. LED/neon lighting is encouraged for energy conservation purposes and to allow
for creatively designed and attractive signs.
2. Sign illumination shall be limited to avoid light projection or reflection into
residential properties.
3. Sign illuminations shall not blink, flash, flutter, or change light intensity,
brightness. Illuminated window signs that are no greater than 2.5 square feet in
area are exempt from this standard.
4. Neither the direct nor reflected light from primary light sources may create
hazards for pedestrians or operators of motor vehicles.
5. Internal and external illumination is permitted provided that any external
illumination is directed at the sign only and is pointed away from nearby
properties.
6. The approval of any illuminated sign shall not be final until 30 days after
installation, during which period the director may order the dimming of any
illumination found to be excessively brilliant and no sign permit shall be valid until
such order has been carried out to an extent satisfactory to the director.
Illumination shall be considered excessive when it prevents normal perception of
objects or buildings beyond or in the vicinity of the sign.
D. Sign Design and Materials.
1. Design and construction.
a. All signs shall comply with any applicable provisions of the uniform codes of
the City.
b. The size of the structural members (e.g., columns, crossbeams, and braces)
shall be proportional to the sign panel they are supporting. In general, fewer
larger supporting members are preferable to many smaller supports.
c. Temporary signs shall be of sufficient weight and durability to withstand wind
gusts, storms, etc., and shall be removed if weather conditions are such that
the sign may be knocked over or blown away.
d. Signs shall not include attachments, including, but not limited to, balloons,
pennant flags, ribbons, loudspeakers, etc.
2. Materials.
a. Sign materials (including framing and supports) shall be characteristic of or
compatible with the type and scale of materials used on the parcel of the sign.
b. Reflective materials shall not be included on signs.
c. Sign materials shall be durable and capable of withstanding weathering over
the life of the sign with reasonable maintenance.
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01203.0005/740691.1 EQG 14
E. Sign Placement.
1. No sign located within the intersection visibility triangle may exceed 2.5 feet in
height.
2. Signs shall not be placed so as to obstruct ingress and egress into any private or
public property, including ADA access.
3. No sign shall be placed so as to obstruct pedestrians’ or motorists’ view of signs
erected by a local, state, or federal governmental agency, including, but not
limited to, traffic signs, public directional signs, parking signs, and street address
signs.
4. No sign shall be placed so as to obstruct or hinder sidewalk or street access or
visibility by pedestrians and vehicles.
5. All signs shall be placed securely and or built in accordance with building code
requirements.
6. Temporary signs shall not be located in any landscaping area and shall not
encroach into required parking areas, interfere with pedestrian traffic or ADA
access, create traffic hazards, or cause a nuisance or hazard.
7. Signs within the coastal zone: Any sign placed within the Coastal Zone, shall not:
(a) Obstruct views to or along the coast from publicly accessible places;
(b) Adversely impact public access to and use of the water;
(c) Adversely impact public recreation, access, or the visual resources of the
coast.
8. Except as may be permitted by this code, signs shall not be placed on property
fences or walls.
F. Sign Maintenance. All signs, both temporary and permanent, shall be continuously
maintained in compliance with the following standards:
1. Each sign and supporting hardware shall be maintained in good repair so that it
is able to function properly at all times. This includes the replacement of burned
out or broken light bulbs and repair or replacement of faded, peeled, cracked, or
otherwise damaged parts of a sign.
2. Signs that have structural or electrical components shall be maintained in a safe
condition, in accordance with applicable technical codes.
3. Signs that have been physically damaged by weather or physical impact shall be
reviewed by a competent engineer or qualified building inspector, contractor, or
sign professional within 24 hours after the damage occurs.
4. Any repair to a sign shall be of materials and design of equal or better quality as
the original sign.
5. When an existing sign is replaced, all brackets, poles, and other supports that
are no longer required shall be removed.
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01203.0005/740691.1 EQG 15
6. Landscaping required by this chapter shall be maintained in a neat, clean and
healthy condition, which includes pruning, mowing of lawns, weeding, removal of
litter, fertilizing, replacement of plants when necessary, and the regular watering
of all plantings.
17.75.090 Standards for All Signs on Non-Residential Properties
All signs on non-residential properties shall comply with the standards provided in this
section and, as applicable, in Section 17.75.080.
The aggregate sign area for permanent signs on non-residential properties shall not
exceed 0.5 square feet of sign area per lineal foot of building frontage.
TABLE 17.75.090-1: SIGNS ON NON-RESIDENTIAL PROPERTIES
Sign Type Maximum
Number
Maximum
Sign Area
Maximum
Sign
Structure
Height
Illumination
17.75.080(C)
Minimum
Setback
Other
requirements
Architectural
sign
(permanent)
1 per
fence or
decorative
wall, not
to exceed
2 per
entrance
- Max
width: the
shorter of
75% of
length of
wall, or 20
ft
- Lettering
height
minimum
6 inches
maximum
12 inches
- Must not
project
more than
8 inches
from wall
n/a Internal or
external
n/a - Permit
required
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01203.0005/740691.1 EQG 16
Sign Type Maximum
Number
Maximum
Sign Area
Maximum
Sign
Structure
Height
Illumination
17.75.080(C)
Minimum
Setback
Other
requirements
Awning or
canopy sign
(permanent)
-
1/canopy
-
1/valance
- 1 sq ft
per
horizontal
lineal foot
of valance
or canopy
- Max 75%
valance
coverage
Not to be
displayed
above
2nd story
Internal or
external
n/a - Permit
required
- Width: max
60% of
canopy or
valance
- Vertical
clearance 8 ft
from grade
- Min 2 ft
setback from
outer curb
Banners
(temporary)
1 per
business
Greater of
30 sq ft or
10% of
business
frontage
- Not
above
story of
business
- Shall not
project
above
edge of
the roof
Not allowed n/a - Permit
required
- Must be
attached to
structure
- Max 30 days
per banner,
collectively no
more than
120 days per
calendar year.
New business
may have,
additionally,
one banner
for up to the
earlier of 90
consecutive
days or until
new sign is
installed
Construction
signs
(temporary;
see
subdivision
signs for
definition)
1 sign per
entrance
20 sq ft
per sign
6 ft External 5 ft from
property line
- Permit
required
- Max 12
months
A-16
01203.0005/740691.1 EQG 17
Sign Type Maximum
Number
Maximum
Sign Area
Maximum
Sign
Structure
Height
Illumination
17.75.080(C)
Minimum
Setback
Other
requirements
Electronic
readerboards
(permanent)
1 sign per
entrance
40 square
feet
6 ft Internal 5 ft from
property line
- Permit
required
- Institutional
uses only
Flags
(permanent/
temporary)
n/a 30 sq ft
per
business;
max 24 sq
ft per flag
12 ft External 5 ft from
property line
- Permit
required
- Vertical
clearance min
7 ft from
bottom of flag
when not
extended to
grade
- Must be
securely
attached to a
flagpole
- flag pole
height may be
extended to
16 ft with a
site plan
review.
Freestanding
signs
(permanent;
monument/
ground
mounted
directory)
- 1 per
entrance
- 1
additional
sign on
corner, if
applicable
40 sq ft 6 ft Internal or
external
5 ft from
property line
- Permit
required
- Min. 30 ft
separation
between
signs
- Monument
signs base
width: 40% of
sign structure
width if
structure is 4
sq ft or 3 ft tall
Parking lot
signs
(permanent)
1 sign per
spot
4 sq ft 3 ft Internal or
external
n/a n/a
A-17
01203.0005/740691.1 EQG 18
Sign Type Maximum
Number
Maximum
Sign Area
Maximum
Sign
Structure
Height
Illumination
17.75.080(C)
Minimum
Setback
Other
requirements
Pole signs
(permanent)
1 sign per
entrance
40 sq ft 6 ft Internal 5 ft from
property line
- Permit
required
- Institutional
uses only
Portable signs
(temporary)
1 per
business
6 sq ft 3 ft Not allowed 5 ft from
property line
- Max 10 ft
from business
entrance
- Must be
removed daily
at close of
business
Projecting
signs /
Suspended
signs
(permanent)
1 per
business
entrance
12 sq ft 14 ft from
grade; not
higher
than floor
where
business
is located
Internal or
external
Can encroach
up to 3 ft into
PROW with
City Engineer
approval and
encroachment
permit
- Permit
required
- Width: max
10 inches
- Vertical
clearance: 8 ft
from bottom
of sign to
grade
- Max 5 ft
extending
from structure
wall
- Must be
double sided
A-18
01203.0005/740691.1 EQG 19
Sign Type Maximum
Number
Maximum
Sign Area
Maximum
Sign
Structure
Height
Illumination
17.75.080(C)
Minimum
Setback
Other
requirements
Wall signs
(permanent;
includes
building-
mounted
directory
signs)
n/a 1 sq ft per
lineal foot
of
business
frontage
Second
story but
not more
than 25 ft
from
grade
Internal or
external
n/a - Permit
required
- Projection:
Max 10
inches from
wall; 2 inches
from wall for
wall-mounted
directories
- Width: Max
75% of
building
façade or
business
frontage
- Vertical
clearance: 10
ft from grade;
not applicable
for directories
Window signs/
Permanent
n/a 30% of
window
area
(including
temporary
window
signs)
n/a Internal n/a n/q
Window Signs/
Temporary
n/a 30% of
window
area
(combined
with
permanent
window
signs)
n/a Not allowed n/a n/a
- Maximum 60
days per
calendar year
A-19
01203.0005/740691.1 EQG 20
Sign Type Maximum
Number
Maximum
Sign Area
Maximum
Sign
Structure
Height
Illumination
17.75.080(C)
Minimum
Setback
Other
requirements
Yard Signs
(temporary)
1 per
business/
use
frontage
5 sq ft/
sign
- Inverted
L: 6 ft
from
lowest
grade
- Other
yard signs
3 ft from
lowest
grade
Not
permitted
5 ft from
property line
- Maximum 90
days each
calendar year
A. Architectural Signs.
The following standards apply to permanent architectural signs on non-residential
properties (see Figure 17.75.090.1)
Figure 17.75.090.1
1. Permit required.
2. Maximum Number. One sign per decorative, fence, or retaining wall, not to exceed
two such signs per entrance. The purpose of this limitation is to ensure that signs can
be erected at all entrances to a development so as to be visible to vehicles arriving
at the property from either direction.
3. Maximum Area. Not applicable.
4. Maximum Height. Signs shall not project above the wall on which they are placed.
5. Maximum width. Sign lettering shall not extend more than the shorter of 75% of the
width of the wall or 20 feet.
6. Illumination. May be internally or externally illuminated consistent with Section
17.75.080.C.
7. Lettering height: Minimum 6 inches; Maximum 12 inches.
8. Must not project more than 8 inches from wall
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01203.0005/740691.1 EQG 21
B. Awning or canopy signs.
The following standards apply to permanent awning or canopy signs on non-
residential properties (see Figure 17.75.090.2).
Figure 17.75.090.2
1. Permit required.
2. Maximum Number. One sign per awning or canopy, and one per valance.
3. Maximum Area. One square foot per one lineal foot of awning or canopy width,
and 75% maximum coverage per valance.
4. Maximum Height. Sign is not to be displayed above the second story.
5. Maximum width. Sign copy on an awning or canopy shall not exceed 60% of
awning or canopy width.
5. Illumination. May be internally or externally illuminated consistent with Section
17.75.080.C.
6. Vertical clearance. Minimum 8 feet from bottom of the awning, including
valance, or canopy to finished grade.
8. Setback and projection into public right-of-way. A minimum of 2 feet between
the edge of the awning or canopy and outer curb face shall be maintained.
A-21
01203.0005/740691.1 EQG 22
C. Banners.
The following standards apply to temporary banner signs on non-residential properties
(see Figure 17.75.090.3).
Figure 17.75.090.3
1. Permit required.
2. Maximum Number. One per business frontage.
3. Maximum Area. 30 square feet or 10% of business frontage on which the
banner is placed, whichever is greater.
4. Maximum Height. Banners shall not be placed above the story of the business
to which they apply, and shall not project above the edge of the roof of the
structure to which they are attached.
5. Illumination. Not allowed.
6. Maximum Duration: Maximum 30 days per banner, collectively no more than
120 days per calendar year. A new business is allowed to have one banner for
up to 90 consecutive days to allow time for a permanent sign to be installed;
this initial time period shall not count towards the total allowable time the
business may have banners.
7. Banners shall be affixed to a permanent structure (i.e., cannot be freestanding,
such as mounted on temporary posts).
D. Construction signs (see Subdivision signs for definition).
The following standards apply to temporary construction signs on non-residential
properties (see Figure 17.75.090.4)
A-22
01203.0005/740691.1 EQG 23
Figure 17.75.090.4
1. Permit required.
2. Maximum Number. One per entrance.
3. Maximum Area. 20 square feet.
4. Maximum Height. 6 feet.
5. Illumination. External.
6. Setback: Minimum 5 feet from property line.
7. Construction signs are limited to 12 months.
E. Electronic readerboards.
The following standards apply to permanent electronic readerboards on non-
residential properties (see Figure 17.75.090.5).
Figure 15.75.090.5
1. Permit required.
2. Maximum Number. One per entrance.
3. Maximum Area. 40 square feet.
4. Maximum Height. 6 feet.
A-23
01203.0005/740691.1 EQG 24
5. Setback: Minimum 5 feet from property line.
6. Illumination. May be internally illuminated consistent with Section 17.75.080.C.
7. Electronic readerboards are permitted only for institutional uses.
F. Flags.
The following standards apply to flags on non-residential properties (see Figure
17.75.090.6).
Figure 17.75.090.6
1. Permit not required.
2. Maximum Number. One per business.
3. Maximum Area. 24 square feet per flag.
4. Maximum total flag area per property: 30 square feet.
5. Maximum Height. 12 feet unless increased to 16 feet with approval of a site
plan review.
6. Vertical clearance. Minimum 7 feet from the bottom of the flag when not
extended to finished grade.
7. Setback: Minimum 5 feet from property line.
8. Illumination. May be externally illuminated consistent with Section
17.75.080.C.
9. A flag shall be securely attached to a flag pole.
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01203.0005/740691.1 EQG 25
G. Freestanding signs.
The following standards apply to permanent freestanding signs (ground-mounted
directory signs and monument signs) on all non-residential properties (see Figures
17.75.090.7 and 17.75.090.8).
Figure 17.75.090.7
Figure 17.75.090.8
1. Permit required.
2. Maximum Number. 1 per entrance. Corner lots may have one additional
freestanding sign on the corner.
3. Maximum Sign Area. 40 square feet.
4. Maximum Structure Height. 6 feet.
5. Maximum Width. 10 feet, including structure. Sign structures larger than 4
square feet or taller than 3 feet shall include a sign base with an aggregate
width of at least 40% of the width of the sign face.
6. Setback. Minimum 5 feet from a property line; the setback may be increased
to ensure safe motorist visibility.
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01203.0005/740691.1 EQG 26
7. Separation. Freestanding signs must be separated from other freestanding
signs by at least 30 feet.
8. Illumination. Internally or externally illuminated consistent with Section
17.75.080.C.
H. Parking lot signs.
The following standards apply to permanent parking lot signs on non-residential
properties (see Figure 17.75.090.9).
Figure 17.75.090.9
1. Permit not required.
2. Maximum Number. 1 sign per parking spot.
3. Maximum Area. 4 square feet.
4. Maximum Height. 3 feet.
5. Illumination. May be internally or externally illuminated consistent with Section
17.75.080.C.
I. Pole signs.
The following standards apply pole signs on non-residential properties (see Figure
17.75.090.10).
A-26
01203.0005/740691.1 EQG 27
Figure 17.75.090.10
1. Permit required.
2. Maximum Number. One per entrance.
3. Maximum Area. 40 square feet.
4. Maximum Height. 6 feet.
5. Vertical clearance. none
6. Illumination. May be internally illuminated consistent with Section 17.75.080.C.
7. Pole are permitted only for institutional or assembly uses.
J. Portable signs.
The following standards apply to temporary portable signs on non-residential
properties (see Figure 17.75.090.11).
Figure 17.75.090.11
1. No permit required.
2. Maximum Number. One per business.
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01203.0005/740691.1 EQG 28
3. Maximum Area. 6 square feet.
4. Maximum Height. 3 feet.
5. Illumination. Not allowed.
6. Setback: Minimum 5 feet from property line.
7. Signs shall be located maximum of 10 feet from the primary business entrance.
8. Signs shall be removed at the close of business.
K. Projecting signs/Suspended signs.
The following standards apply to projecting and suspended signs on non-residential
properties (sometimes also referred to as “blade signs“) (see Figure 17.75.090.12
and 17.75.090.13).
Figure 17.75.090.12
A-28
01203.0005/740691.1 EQG 29
Figure 17.75.090.13
1. Permit required
2. Maximum Number. 1 per business entrance.
3 Maximum Area. 12 square feet.
4. Maximum Height. 14 feet above finished grade.
5. Maximum Width: 10 inches.
6. Vertical clearance. Minimum 8 feet from bottom of the sign to finished grade
below.
7. Projecting signs shall not extend more than 5 feet from a structure wall.
8. Projecting into public right-of-way. May encroach into the City right-of-way a
maximum of 3 feet if approval is obtained from the City engineer and a City
Encroachment Permit is issued. Approval shall only be withheld if the proposed
sign cannot be installed safely. Signs may not encroach into State right-of-way
unless authorized by the State.
9. Illumination. May be internally or externally illuminated consistent with Section
17.75.080.C.
10. Projecting signs shall be double-sided.
L. Yard signs.
The following standards apply to temporary yard signs on non-residential properties
(see Figures 17.75.090.14, 17.75.090.15 and 17.75.090.16).
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01203.0005/740691.1 EQG 30
Figure 17.75.090.14
Figure 17.75.090.15
Figure 17.75.090.16
A-30
01203.0005/740691.1 EQG 31
1. No permit required.
2. Maximum Number. One per business/use frontage.
3. Maximum Area. 5 square feet.
4. Maximum Height. Inverted L: 6 feet from lowest grade; other yard signs: 3 feet
from lowest grade.
5. Illumination. Not allowed.
6. Setback: Minimum 5 feet from property line.
7. Duration: Maximum 90 days per calendar year.
M. Wall signs.
The following standards apply to permanent wall signs on non-residential properties
(see Figures 17.75.090.17 and 17.75.090.18).
Figure 17.75.090.17
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01203.0005/740691.1 EQG 32
Figure 17.75.090.18
1. Permit required.
2. Includes directories mounted on building walls.
3. Maximum Area. 1 square foot per lineal foot of building façade or business
frontage.
4. Maximum Height. Sign is not to be displayed above the second story, but no
higher than 25 feet from grade.
5. Sign width. Maximum 75% width of building façade or business frontage.
6. Projection. Maximum 10 inches from the wall to which it is attached.
7. Vertical clearance. Minimum 10 feet from bottom of the sign to finished grade
below; not applicable for directories.
8. Illumination. Internally or externally illuminated consistent with Section
17.75.080.C.
N. Window signs, permanent.
The following standards apply to permanent window signs on non-residential
properties (see Figure 17.75.090.19).
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01203.0005/740691.1 EQG 33
Figure 17.75.090.19
1. Permit required.
2. Maximum Area. 30% of window area (including temporary window signs). This
is a per-window limitation, not total window area. Each window shall not be
covered by window signs that are larger than 30% of the area of the window.
3. Illumination. May be internally illuminated consistent with Section 17.75.080.C.
O. Window signs, temporary.
The following standards apply to temporary window signs on non-residential properties.
1. Maximum Area. 30% of window area. In no event shall more than 30% of the
total window area be covered by signage, permanent or temporary.
2. Maximum Height. Not applicable.
3. Illumination. Not allowed.
4. Duration. Temporary window signs may be displayed for no longer than 60
days per calendar year.
17.75.100 Standards For All Signs On Residential Properties
Signs on residential properties shall comply with the standards provided in this section
and, as applicable, in Section 17.75.080. Unless otherwise indicated, all signs require a
Sign Permit or an approved Sign Program.
A-33
01203.0005/740691.1 EQG 34
TABLE 17.75.100-1 SIGNS ON RESIDENTIAL PROPERTIES
Sign Type Maximum
Number
Maximum
Sign
Area
Maximum
Sign
Structure
Height
Illumination
per
17.75.080(C)
Setback Other
requirements
Architectural
sign
(permanent)
1 per wall n/a n/a Internal or
external
n/a - Permit required
- Width: max
75% of wall
- Lettering height
minimum 6
inches maximum
12 inches
- Must not
project more
than 8 inches
from wall
- Only for
housing
developments of
6 or more units
Flags
(permanent/
temporary)
n/a 15 sq
ft/flag
30 sq ft
total
12 ft External 5 ft from
property
line
- Securely
attached to flag
pole
- flag pole height
may be extended
to 16 ft with a
site plan review.
A-34
01203.0005/740691.1 EQG 35
Sign Type Maximum
Number
Maximum
Sign
Area
Maximum
Sign
Structure
Height
Illumination
per
17.75.080(C)
Setback Other
requirements
Freestanding
signs
(permanent;
monument
and ground-
mounted
directory
signs)
1 per
entrance
40 sq ft 6 ft Internal or
external
5 ft from
property
line
- Permit required
- Subdivision
housing
developments 60
or more units
only
- Max. width: 6 ft,
including
structure. Sign
structures larger
than 4 sq ft or
taller than 3 ft
shall include a
sign base with
an aggregate
width of at least
40% of the width
of the sign face
Subdivision
signs
(temporary)
1 sign per
15 units
20 sq ft
per 15
units
6 ft External 5 ft from
property
line
- Permit required
- Max 12 months
- Only for
housing
developments of
6 or more units
Yard Signs
(temporary)
3 signs 5 sq ft/
sign
- Inverted L:
6 ft from
lowest
grade
- Other yard
signs 3 ft
from lowest
grade
Not
permitted
Min 2 ft
from
vehicular
right of
way
- No
encroachment or
overhang onto
public property
Wall Signs
(permanent)
1 per
property
4 sq ft Not above
building
height
External n/a - Permit required
- Cannot
protrude more
than 2 inches
from wall of
structure
A-35
01203.0005/740691.1 EQG 36
A. Architectural signs.
The following standards apply to permanent architectural signs on residential
properties (see Figure 17.75.100.1).
Figure 17.75.100.1
1. Permit required.
2. Maximum Number. One sign per decorative, fence, or retaining wall for
developments of 6 units or more. The purpose of this limitation is to ensure that
signs can be erected at all entrances to a development so as to be visible to
vehicles arriving at the property.
3. Maximum Area. Not applicable.
4. Maximum Height. Signs shall not project above the wall on which they are placed.
5. Maximum width. Sign lettering shall not cover more than 75% of the width of the
wall.
6. Illumination. May be internally or externally illuminated consistent with Section
17.75.080.C.
7. Lettering height: Minimum 6 inches; Maximum 12 inches.
8. Must not project more than 8 inches from wall.
B. Flags.
The following standards apply to flags on residential properties (see Figure
17.75.100.2).
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Figure 17.75.100.2
1. No permit required.
2. Maximum Area. Individual flags shall not exceed 15 square feet; total flag area
per property shall not exceed 30 square feet per property.
3. Maximum Height. Maximum 12 feet from highest point of the pole to finished
grade. Flag pole height may be extended to 16 feet with a site plan review.
4. Illumination. May be externally illuminated consistent with Section 17.75.080.C.
5. Setback: 5 feet from property line; flag or flag pole shall not cross over the property
line.
6. A flag shall be securely attached to a flag pole.
C. Freestanding signs.
The following standards apply to permanent freestanding signs (ground-mounted
directory signs and monument signs) on all residential properties (see Figures
17.75.100.3 and 17.75.100.4).
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Figure 17.75.100.4
Figure 17.75.100.4
1. Permit required.
2. Maximum Number. 1 per entrance.
3. Maximum Sign Area. 40 square feet.
4. Maximum Structure Height. 6 feet.
5. Maximum Width. 6 feet, including structure. Sign structures larger than 4
square feet or taller than 3 feet shall include a sign base with an aggregate
width of at least 40% of the width of the sign face.
6. Setback. Minimum 5 feet from a property line; the setback may be increased
to ensure safe motorist visibility.
7. Only permitted for subdivisions of 60 or more units.
8. Illumination. Internally or externally illuminated consistent with Section
17.75.080.C.
D. Subdivision and Construction Signs, Temporary.
The following standards apply to temporary subdivision or construction signs on
residential properties (see Figure 17.75.100.5)
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Figure 17.75.100. 5
1. Permit required.
2. Maximum number: 1 sign per 15 units.
3. Limited to housing developments of 6 or more units.
4. Maximum Structure Height. 6 feet.
5. Maximum Area. 20 square feet per 15 units.
6. Illumination. External.
7. Setback. 5 feet from property line.
8. Time limitation: 12 months (may be renewed).
E. Wall signs.
The following standards apply to permanent wall signs (see Figure 17.75.100.6).
Figure 17.75.100.6
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1. No permit required.
2. Maximum Number. 1 per property.
3. Maximum Area. 4 square feet.
4. Maximum Height. Sign is not to be displayed above top of the structures.
5. Illumination. Limited, external, and away from other properties.
6. Projection. Maximum 2 inches from building surface.
F. Yard signs.
The following standards apply to yard signs on residential properties (see Figures
17.75.100.7, 17.75.100.8, and 17.75.100.9). A permit is not required.
Figure 17.75.100.7
Figure 17.75.100.8
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Figure 17.75.100.9
1. No permit required.
2. Maximum number: 3 per property.
3. Maximum Area: 5 square feet per sign.
4. Maximum Height. Inverted L signs: 5 feet measured from lowest grade. All other
yard signs: 3 feet measured from lowest grade.
5. Illumination. Not allowed.
6. Setback: No part of the sign shall encroach upon or hang over a public walkway
or trail, but in no event shall any part of the sign structure be placed less than 2
feet from any vehicular travel lane, including overhang.
17.75.110 Signs on Public Property.
Signs in or on any public property are prohibited, except for temporary signs as follows:
A. Only A-frame signs are permitted.
B. Signs may be placed in parkways within the right-of-way only, which shall not
include street medians. In the absence of parkways, signs may be placed on
unimproved public property within the right-of-way, provided the signs do not
obstruct passage of pedestrians or vehicles, and do not interfere with traffic
visibility, and are a minimum of 2 feet from vehicular travel lanes. Signs placed on
public property in violation of this subsection are subject to immediate removal.
C. Signs shall be no taller than 36” from grade.
D. Individual sign faces shall not be larger than 5 square feet.
E. No flags, balloons, pennants or any other attachments are permitted.
F. Signs must not block ingress or egress to any driveway or doorway, and must not
be placed so as to block or impair motorists’ view.
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G. Signs may be placed between 11:00 a.m. and 6:00 p.m. on weekdays and 9:00
a.m. and 6:00 p.m. on weekends and holidays. All signs shall be removed by 6:00
p.m. each day.
H. No signs that advertise the availability of any products, goods, or services may be
placed in the public right-of-way without execution of a release of liability and
indemnity agreement with the City, and proof of adequate insurance. This
requirement shall be renewed annually.
17.75.120 Murals
A. Applicability. The provisions relating to murals shall not be interpreted to violate the
federal Visual Artists Rights Act, codified as 17 U.S.C. § 106A, or the California Art
Preservation Act, codified as Civil Code § 987 et seq.
B. General Requirements.
1. The general requirements for signs articulated in Section 17.75.080 do not apply
to murals.
2. The placement of a mural on commercial premises will not be applied to the sign
area allotment for those premises.
3. The property owner is responsible for compliance with these provisions.
4. Murals may be painted on, tiled, or affixed to a building.
5. Murals may not depict obscene or defamatory content.
6. Murals may not contain commercial messages; this prohibition shall include, but
not be limited to, advertising for goods or services, corporate logos, sponsorship
logos, the name and/or symbol of a recognizable entity, copyright, or trademark
information related to a business or commercial enterprise of any kind, as well as
artistic depictions of the business, goods, or services being provided on the
premises.
7. Murals must comply with the following construction and placement requirements:
a. The colors, construction materials and mediums to be used for the mural
should be compatible with the architectural style of adjacent buildings and
structures. This requirement is not intended to limit or dictate the content
and/or message of the mural.
b. Murals must be permanently affixed to the structure or building, and must be
constructed of a permanent material or medium to be durable against graffiti,
vandalism, fading, and weather. To this end, the material or medium to be
used for construction of the mural shall be approved, prior to commencement
of the mural, by the Director as constituting such permanent and durable
nature.
8. Murals must be maintained in a safe, neat, and orderly manner.
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9. No mural may consist of, or contain, electrical or mechanical components, or
changing images; provided that, static illumination turned off and back on not more
than once every 24 hours is permitted.
10. Murals may not contain fluorescent colors (i.e., colors that are strikingly bright,
vivid, or glowing).
11. No part of a mural shall exceed the height of the structure on which it is placed.
12. No part of a mural shall extend more than 6 inches from the plane of the wall upon
which it is placed.
13. No mural shall be placed so as to interfere with ingress or egress from any
structure, or in any way obstruct doors, windows, doors, vents or any other similar
building element that would threaten the public health and safety.
14. No mural shall be arranged and illuminated in a manner that will produce a light
intensity of greater than three footcandles above ambient lighting, as measured at
the property line of the nearest residentially zoned property. Illumination must be
directed so that it only illuminates the mural and does not spill over into residential
properties.
16. Murals on properties in specific plans and overlay districts shall, in addition to the
requirements of this Chapter, meet any specific design requirements for murals set
forth in the ordinance(s) establishing the specific plan or overlay district.
17. Murals that would result in a property becoming out of compliance with the
provisions of the City’s Municipal Code or any land use conditions of approval for
the property on which a mural is to be located, are prohibited.
17.75.130 Prohibited Signs.
The following signs and/or sign structures, temporary or permanent, are prohibited:
A. Off-premises signs, except as may be provided in Section 17.75.110 (Signs on Public
Property). The on-premises/off-premises distinction only applies to commercial copy.
B. Signs on public property, including signs placed on street signs and utility poles,
except as may be provided in Section 17.75.110 (Signs on Public Property).
C. Signs or sign structures which by color, wording, or location resemble or conflict with
traffic control signs or devices.
D. Signs which obstruct vehicular views of pedestrians or other vehicles or pedestrian
views of vehicles, so as to affect the safety of the public.
E. Human signs.
F. Rotating, moving, scintillating, blinking or flashing illumination signs, except for
randomly blinking Tivoli lights. Any sign which rotates, moves, scintillates, blinks or
flashes, shall be deactivated within 60 days from the effective date of this chapter,
without compensation.
G. Commercial advertising statuary or holograms.
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H. Airborne signs.
I. Air dancers.
J. Billboards.
K. Mobile billboard advertising displays, and advertising signs on motor vehicles parked
or left standing upon a public street.
L. Signs on hillsides. Signs of any kind, including those created by the arrangement of
vegetation, rocks or other objects on a hillside, which are visible from a public right-
of-way or a neighboring property.
M. Feather signs.
N. Roof signs.
O. Obscene messages or graphic representations.
17.75.140 Removal Without Compensation; Legal Nonconforming Signs.
A. The city may require removal, without compensation, of the following signs:
1. Any sign installed without first complying with all ordinances and regulations in
effect at the time of its construction and erection or use.
2. Any sign found posted, or otherwise affixed upon any public property contrary to
the provisions of this chapter. Such signs shall be immediately removed by the
city.
B. Legal nonconforming signs.
1. Legal nonconforming signs shall be removed without compensation if the sign
meets any of the following criteria:
a. Any sign, including its supporting structure, whose use has ceased, or has been
abandoned by its owner, for a period of not less than 90 days. Costs incurred in
removing an abandoned sign shall be charged to the property owner.
b. Any sign which has been more than 50% destroyed, and the destruction is other
than facial copy replacement.
c. Any sign that has been moved from its original location on the property, or any
sign that has been enlarged by more than 5% sign area or whose height has
been increased by 5% without the required approvals.
d. Any temporary sign which is beyond the time limits set within this chapter for its
category of temporary sign.
e. Any sign which, in the determination of the City’s building official, is or may
become a danger to the public or which is unsafe.
f. Any sign which constitutes a traffic hazard not created by relocation of streets
or highways or by acts of the City or of Los Angeles County.
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2. Legal nonconforming signs must be maintained in accordance with Section
17.75.080(F).
3. Reconstruction of a legal nonconforming sign where 30% or more of the sign
structure is replaced must be brought into full compliance with this chapter.
17.75.150 Abatement.
Signs which may be removed without compensation shall be abated pursuant to the
following process:
A. Director’s Order. The Director shall issue a written order of abatement, and give
notice thereof.
B. Notice. Upon issuance of an order, the Director must forthwith give written notice of
the Order by depositing a copy of the order with the United States Postal Service,
addressed to the owner of the business and to the owner of the property to which the
order relates. Alternatively, the Director may have such person(s) served personally
with copies of the order.
1. The order must contain a description of the property affected, the names of the
owners and/or persons in possession thereof, the basis for the order, and the time
within which the usage must terminate.
2. The order is deemed final 30 days after the date of the notice, unless an appeal is
filed.
C. The sign that is the subject of the order must be removed within the time specified in
the order, which may not exceed 60 days from the date the order is placed in the U.S.
mail.
D. If the sign is not removed within the time provided for by the order, the Director will
arrange for its removal, and the owner or person(s) responsible for the sign shall bear
the cost of the sign’s removal. The owner of the business and the owner of the
property may be jointly and severally responsible for the cost of abatement.
E. Appeal.
1. The owner of property, or the owner of the business, to which an order relates may
appeal the order, either in propria persona or through his or her authorized agent.
The appeal must be in writing, and must articulate the grounds upon which the order
is being appealed. The appeal must be filed before the order becomes final, and shall
include an appeal fee as set by city council resolution.
2. The appeal shall be set for a de novo hearing before the Commission, and notice of
the hearing shall be provided as specified below.
3. At the hearing, the Commission shall hear evidence to determine whether the sign
falls within a category of signs that can be removed without compensation in
accordance with Section 17.75.140 (Removal Without Compensation; Legal
Nonconforming Signs), and any other matter the Commission deems relevant for a
just resolution. The Commission may hear any and all matters that it deems relevant,
and is not be bound by rules of admissibility of evidence. The Commission may hear
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relevant hearsay evidence, but may not base its findings and decisions on hearsay
evidence alone.
5. The Commission must make a decision at the conclusion of the hearing, which shall
be the effective date of the decision. The decision of the commission is deemed final
10 days after the effective date, unless a timely appeal is made to the city council.
6. Notice. Upon a decision by the Commission either affirming or vacating an order, the
secretary of the Commission shall forthwith give written notice of the same. The notice
shall contain a description of the property affected, the names of the owners of the
property and/or the business affected, the basis for the decision reached, and a
timeline for removal of the sign. The notice of such decision must be given in the
same manner as set forth in Subsection B, above.
7. Mobile billboards. Pursuant to the authority set forth in California Vehicle Code
Section 22651, a mobile billboard advertising display may be removed by any police
officer when left parked or standing in violation of this ordinance, if the registered
owner of the vehicle was previously issued a warning citation for violation of this
section, advising the registered owner that he or she may be subject to penalties
upon a subsequent violation of this section, that may include removal of the vehicle.
Alternatively, a mobile billboard advertising display may be removed without prior
issuance of a warning citation, if the City has posted signs in accordance with
California Vehicle Code Section 22507(a), giving notice that it is unlawful to park,
stand or otherwise allow to remain upon any city street, any mobile billboard
advertising display.
11.75.160 Definitions
Building façade. Any exterior elevation of a building.
Building frontage. The width of a building occupied by a single business tenant that fronts
on a public way where customer access to the building is available. Width is
measured as the widest point on an architectural elevation.
Changeable copy. Sign copy designed to be used with removable graphics or letters
which will allow changing of copy.
Corporate sign standards. Standards for logo or sign design approved by a corporation.
Dilapidated. In a state of disrepair or ruin as a result of age or neglect.
Director. The Director of the Community Development Department of the City, including
his or her designee.
Illegal sign. A sign that includes any of the following:
(a) A sign installed without complying with all regulations in effect at the time of its
construction or use;
(b) A sign installed or maintained contrary to any applicable provision of this chapter.
(c) A sign which is a danger to the public or is structurally unsafe; or
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(d) A sign which is a traffic hazard not created by relocation of streets or highways
or by acts of the City.
Illuminated. Signs or individual letters in which an artificial source of light is used to make
the message readable and includes both internally and externally lit signs.
Externally illuminated. A sign whose light source is external to the sign and which
casts its light onto the sign from a distance; or where the light source is behind
an opaque sign element and causes it to be outlined by light reflected from the
surface to which the sign is mounted.
Internally illuminated. A sign whose light source that is concealed or contained within
the sign and becomes visible in darkness through a translucent surface. Message
center signs, digital displays, and signs incorporating neon lighting are not
considered internally illuminated signs for the purposes of this chapter.
Intersection visibility triangle. See Section 17.48.070.
Internally illuminated sign. A sign with a light source located in the interior of the sign so
the light shines through the face of the sign, or with a light source which is attached
to the face of the sign and is perceived as a design element of the sign.
Mural. An original work of visual art which is composed, created or produced firsthand,
and that is painted directly upon, tiled, or affixed directly to an exterior wall of a
structure with the permission of the property owner. A mural is distinguishable from
graffiti based on the property owner’s permission to paint or affix the mural onto the
property, and compliance with the permit provisions of this chapter.
Nonconforming sign. Any permanent or temporary sign, including its physical structure
and supporting elements, which was lawfully erected and maintained in compliance
with all applicable laws in effect at the time of original installation, but which does not
now comply with the provisions of this chapter.
Obscene speech. A message or graphic representation that is obscene, as that term is
defined in Section 311 of the California Penal Code.
Off-premises sign. A sign identifying a business activity, property, services, or product at
some location other than where the sign is displayed, including human signs and
hand-held commercial signs.
On-premises sign. A sign identifying a business activity, property, services, or product
provided at the location where the sign is located. Any sign displaying noncommercial
copy shall be considered an on-premises sign.
Neon lighting. Any sign illuminated by or utilizing in any way tubes filled with neon and/or
related inert gases, or products that produce the same or similar effect as neon, such
as flexible light-emitting diode (LED) neon-like tubing.
Permanent sign. A sign constructed of durable materials and intended to exist for the
duration of time that the use or occupant is located on the premises.
Placed. Erected, constructed, posted, painted, printed, tacked, glued, carved, or
otherwise fastened, affixed or made visible in any manner.
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Public area. An area that is accessible or visible to any member of the public.
Public right-of-way. A public street, plaza, courtyard, pedestrian corridor or walkway, city-
owned parking lot, or alley.
Review authority. The individual or official City body identified by this chapter as having
the responsibility and authority to review, and approve or deny, a permit application.
Sign. Any physical form of visual communication, including its structure and component
parts, which is exposed to exterior view to attract attention to or provide information
about the subject matter or premises, through use of any combination of words,
letters, figures, or symbols. (See below for sign types.)
Sign area. The surface space containing words, letters, figures or symbols, together with
any frame or material forming an integral part of the display but excluding support
structures, the face of the building, and incidental parts not drawing attention to the
subject matter. Where freestanding or projecting signs have two sides or faces, but
only one face is visible from any point, the surface area of only one side shall be
applied to the total sign area permitted.
Sign copy. All portions of a sign displaying a message, including text and symbols, not
including the supporting structure or base of a sign.
Sign height. The vertical distance from the uppermost point used in measuring the area
of a sign to the normal grade immediately below the sign, including its base or the top
of the nearest curb of the street on which the sign fronts, whichever measurement is
the greatest.
Sign Program. A coordinated design plan of one or more signs for an individual business,
a multi-tenant business center, or other site that specifies the number, size,
description, and location of all signs located or to be located on the parcel or business
site.
Sign width. The measurement of a sign or base of a sign at its full extent from side to
side, measured at the widest point.
Sign types.
Abandoned sign. Any lawfully erected sign that, for a period of 90 days or more,
no longer advertises or identifies an ongoing business, activity, product,
service, or other use available on the premise where the sign is located.
A-frame sign. A freestanding portable sign ordinarily in the shape of an “A” or some
variation thereof, which is readily moveable and not permanently attached to
the ground or any structure; also, a sandwich board sign.
Airborne sign. A sign that is tethered by free-floating, such as a balloon sign,
inflatable sign, and/or kite.
Air dancer. A tall, inflatable model, usually of a person or animal, that appears to
move around due to the flow of air through it; also known as tube man, fly guy,
sky dancer, or wacky waving inflatable arm flailing tube man.
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Animated or moving sign. A sign that uses movement, lighting, or special materials
to depict action or create a special effect to imitate movement.
Architectural sign. A sign placed on a retaining, fence/perimeter, or decorative wall,
usually raceway mounted or with individual letters affixed to the structure.
Architectural signs are not affixed to buildings.
Awning or canopy sign. Any sign that is painted or applied to the face, valance, or
side panel of a projecting structure consisting of a frame and a material
covering, attached to and wholly supported by a building wall and installed
over and partially in front of doors, windows, or other openings in a building.
Balloon or balloon sign. Any inflated or inflatable object, with or without copy.
Banner. A temporary sign composed of cloth, canvas, plastic, fabric, or similar
lightweight, non-rigid material that can be mounted to a structure with cord,
rope, cable, or a similar method.
Barber pole. A rotating or stationary cylindrical pole of the traditional red, white,
and blue spiral striped design, identifying the premises as a barber shop.
Billboard. An off-premises sign designed for changeable advertising copy, which
is normally used for the advertisement of goods, products, or services.
Bus bench sign. A temporary message located on the backrest of a City bus
bench.
Business information sign. Signs which provide business information including, but
not limiting to credit card acceptance, business hours, open/closed, or menus.
Changeable copy sign. A sign designed to allow the changing of copy through
manual, mechanical, or electrical means including time and temperature.
Community information bulletin board. A board or similar posting area installed
and maintained by the City for the posting of community information.
Construction sign. See definition of subdivision sign, below.
Directory sign. A pedestrian oriented sign used to provide a directory of tenant
locations within a multi-tenant building(s).
Double-sided sign: A sign constructed to display its message on the outer surfaces
of two parallel planes.
Electronic readerboard. A sign that contains a video screen, rows of light bulbs or
LEDs or other type of electronic display, which when activated forms
messages, symbols, or graphics.
Feather sign. A temporary sign constructed of cloth, canvas, plastic fabric, or
similar lightweight, non-rigid material and supported by a single vertical pole
mounted into the ground or on a portable structure.
Flag. A fabric sheet of square, rectangular, or triangular shape that is mounted on
a pole, freestanding or attached to a structure or building. This sign type
includes official flags of national, state, or local governments. This sign type
does not include feather signs.
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Flashing sign. A sign that contains an intermittent or sequential flashing light
source.
Freestanding sign. A sign fixed in an upright position on the ground not attached
to a structure other than a framework or device erected primarily to support
the sign. Includes monument signs and ground mounted directory signs. Does
not include pole signs.
H-frame sign. A freestanding portable sign ordinarily in the shape of a sideways
“H” or some variation thereof, which is readily moveable and not permanently
attached to the ground or any structure.
Human sign. Any sign or costume held or worn by an individual for the purpose of
advertising a business, goods, or services.
Inflatable sign. A sign that is an air-inflated object, which may be of various shapes,
made of flexible fabric, resting on the ground or a structure and equipped with
a portable blower motor that provides a constant flow of air into the device.
Mobile billboard advertising display. As defined in Section 395.5 of the Vehicle
Code, including any amendments or successor statutes thereto. Mobile
billboards do not include: (1) Advertising signs that are permanently affixed to
the body of, an integral part of, or a fixture of a motor vehicle for permanent
decoration, identification, or display and that do not extend beyond the overall
length, width, or height of the vehicle. (2) If the license plate frame is installed
in compliance with Vehicle Code Section 5201, paper advertisements issued
by a dealer contained within that license plate frame or any advertisements on
that license plate frame. “Permanently affixed” means any of the following: (i)
Painted directly on the body of a motor vehicle. (ii) Applied as a decal on the
body of a motor vehicle. (iii) Placed in a location on the body of a motor vehicle
that was specifically designed by a vehicle manufacturer as defined in Vehicle
Code Section 672 and licensed pursuant to Vehicle Code Section 11701, in
compliance with both state and federal law or guidelines, for the express
purpose of containing an advertising sign.
Monument sign. An independent, freestanding sign supported on the ground
having a solid base.
Parking lot sign. A sign placed or displayed in parking lots to supply information to
people using such lots, including information with respect to liability as well as
entry, exit, and directional information, handicapped parking requirements,
and other information to facilitate the safe movement of vehicles served by the
parking area.
Pennant. A triangular or irregular piece of fabric or other material, whether or not
containing a message of any kind, commonly attached by strings or strands,
or supported on small poles, intended to flap in the wind.
People sign. A person, live or simulated, who is attired or decorated with insignia,
images, costumes, masks, or other symbols that display commercial
messages with the purpose of drawing attention to or advertising for an on-
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premises activity. Such person may or may not be holding a sign. Also known
as human mascots, sign spinner, or walking signs.
Permanent vehicle sign. A sign that is painted directly upon the body of a motor
vehicle, applied as a decal on the body of a motor vehicle, or placed in a
location on the body of a motor vehicle that was specifically designed by a
vehicle manufacturer for the express purpose of containing an advertising
sign, such that they are an integral part of, or fixture of a motor vehicle for
permanent decoration, identification, or display and that do not extend beyond
the overall length, width, or height of the vehicle.
Pole sign. An elevated freestanding sign, typically supported by one or two poles
or columns.
Portable sign. A sign that rests on the ground and is not designed to be
permanently attached to a building or permanently anchored to the ground,
including but not limited to A-frame and H-frame signs. Portable signs do not
include pole or wooden post signs (see Yard sign).
Projecting sign. A sign projecting from and supported by a wall or building with the
display surface of the sign perpendicular to the wall or building.
Public property. Public property means and includes the public right-of-way, and
any property that is owned or controlled by the City or by any other government
agency or district, or private and public utilities. Public property includes City
Hall and the Civic Center, parks, utility poles, lines, and infrastructure, street
trees, traffic control devices, and privately or publicly owned signs.
Roof sign. A sign constructed upon or over a roof or placed so that any portion of
the sign extends above the edge of the roof.
Subdivision or construction sign. A temporary sign placed at a construction site
that provides information regarding the project architect, owner, contractors,
etc.
Suspended sign. A sign that is suspended from the underside of an eave, canopy,
awning, arcade, or other covered walkway.
Wall sign. A sign attached to or painted on the exterior wall of a building with the
display surface of the sign approximately parallel to the building. Wall signs
include directories mounted to the walls of a building.
Window sign. A temporary or permanent sign placed on or behind a window facing
a public way. Window signs do not include common wall windows on the inside
of a building not visible by the general public from any public right-of-way or
any public area.
Yard sign. Any temporary sign placed in the ground or attached to a supporting
structure, posts, or poles, that is not attached to any building, not including
banners.
Subdivision housing development. A housing development entitled pursuant to the
California Subdivision Map Act.
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Street frontage. The portion of the building or property which faces or abuts a street(s).
Support structure. The structural portion of a sign securing the sign to the ground, a
building, or to another structure.
Temporary sign. A sign constructed of paper, cloth, or similar expendable material, which
is intended for a definite and limited period of display, and which is not permanently
affixed to a structure, sign area, or window.
Window area. The area within the perimeter window frames and glass doors located on
a business frontage or street frontage.”
Section 4. This ordinance is exempt from the California Environmental Quality
Act (“CEQA”) pursuant to Section 15061(b)(3) because it consists only of minor
revisions and clarifications to an existing zoning code and will not have the effect
of deleting or substantially changing any regulatory standards or findings. The
proposed Ordinance is an action that does not have the potential to cause significant
effects on the environment, but rather will provide guidance regarding permitted signage
in the City.
Section 5. If any section, subsection, sentence, clause, or phrase of this
ordinance is for any reason held to be invalid or unconstitutional by a decision of any court
of any competent jurisdiction, such decision shall not affect the validity of the remaining
portions of this ordinance. The City Council hereby declares that it would have passed
this ordinance, and each and every section, subsection, sentence, clause and phrase
thereof not declared invalid or unconstitutional without regard to whether any portion
of the ordinance would be subsequently declared invalid or unconstitutional.
Section 6. The City Clerk shall certify to the passage and adoption of this
ordinance, and shall make a minute of the passage and adoption thereof in the records
of and the proceedings of the City Council at which the same is passed and adopted. This
Ordinance shall take effect immediately, pursuant to the authority conferred upon the City
Council by Government Code section 36937. The City Clerk shall cause a summary of
this ordinance to be published in accordance with Government Code section 36933 in a
newspaper of general circulation which is hereby designated for that purpose.
Section 7. Effective Date. This Ordinance shall go into effect on the 31st day after
its passage.
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PASSED, APPROVED AND ADOPTED this 16th day of November 2021.
Eric Alegria, Mayor
Attest:
Teresa Takaoka, City Clerk
STATE OF CALIFORNIA )
COUNTY OF LOS ANGELES )ss
CITY OF RANCHO PALOS VERDES )
I, TERESA TAKAOKA, City Clerk of the City of Rancho Palos Verdes, do hereby certify
that the whole number of members of the City Council of said City is five; that the
foregoing Ordinance No.652 passed first reading on November 2, 2021, was duly adopted
by the City Council of said City at a regular meeting thereof held on November 16, 2021,
and that the same was passed and adopted by the following roll call vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
______________________
Teresa Takaoka, City Clerk
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01203.0005/740691.1 EQG 1
ORDINANCE NO. 2021-652
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF
RANCHO PALOS VERDES, REPEALING SECTION
17.76.050 (SIGN PERMIT) OF CHAPTER 17.76
(MISCELLANEOUS PERMITS AND STANDARDS), AND
ADDING CHAPTER 17.75 (SIGN CODE), TO ARTICLE VII
(DEVELOPMENT APPLICATION AND REVIEW) OF TITLE
17 (ZONING)
WHEREAS, the City of Rancho Palos Verdes, pursuant to its police power, has
the authority to take appropriate action to address concerns regarding traffic safety and
aesthetics, as they relate to signs. Metromedia Inc. v. City of San Diego, 453 U.S. 490
(1981).
WHEREAS, the City Council of the City of Rancho Palos Verdes recognizes that
signs constitute speech protected by the First Amendment of the United States
Constitution, and by Art. 1, Sec. 2, of the Constitution of the State of California, and that
its regulation of signs must be consistent with these protections.
WHEREAS, the City Council makes the following findings.
1. An excessive amount of signs, both in terms of number and size, as well as
improper shape or design, can be distracting to motorists and pedestrians and this
condition adversely effects the public safety by creating a potential traffic hazard.
2. Excessive and poorly designed signs are confusing and reduce the
effectiveness of all signs; this condition reduces the ability of residents and visitors to
readily locate public facilities, as well as businesses and services. Consequently, this
condition not only adversely affects public safety by interfering with safe travel but also
affects the public welfare by reducing convenience to residents and visitors and the
viability of commercial districts.
3. Businesses have an interest in having signs that effectively advertises
goods or services, and that is visible to potential customers.
4. Further, signs provide important information to the public for a variety of
purposes: excessive and poorly designed signs interfere with the effective transmitting of
this information to the detriment of the public welfare.
4. Excessive and poorly designed signs detract from the City’s appearance
and visual environment: this fact is recognized both in the City’s General Plan as well as
its Coastal Specific Plan. The visual environment is important to property values and
pleasant quality of life for residents and, therefore, signs which degrade that environment
adversely affect the public welfare. Furthermore, the visual quality of the coastal zone is
recognized in the California Coastal Act as a resource of statewide importance and,
therefore, regulation of the size, shape, design and other features of signs, which become
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part of the visual environment, and which can detract from it if not carefully controlled, is
important for protecting this public resource.
WHEREAS, the City has a substantial interest in regulating signs in the manner
set forth in this ordinance and the regulations modified and adopted hereby further the
City’s substantial interests in traffic safety and aesthetics, in particular. World Wide Rush,
LLC v. City of Los Angeles, 606 F.3d 676 (9th Cir. 2010); Foti v. City of Menlo Park, 146
F.3d 629 (9th Cir. 1998).
WHEREAS, the City Council finds that the City can balance its interests in
aesthetics and traffic safety with the interests of businesses and consumers by prohibiting
all off-premises commercial signs, and by limiting the time, place, and manner of
placement of commercial signs on commercial lots.
WHEREAS, commercial speech can be regulated more stringently than
noncommercial speech; however, the City Council does recognize the need of
businesses in the City to reasonably advertise their goods and services visibly and
effectively.
WHEREAS, regulations of commercial speech that is neither misleading nor
related to unlawful activity are subject to intermediate scrutiny and will withstand a
constitutional challenge if the regulations directly advance the asserted substantial
interests of the City and the restrictions are not be more extensive than is necessary to
serve that interest. Central Hudson Gas & Elec. Corp. v. Pub. Serv. Comm’n of N.Y., 447
U.S. 557 (1980).
WHEREAS, this ordinance relating to the regulation of signs includes a statement
of purpose regarding the City’s substantial interest sought to be implemented by the
regulations. Desert Outdoor Advertising, Inc. v. City of Moreno Valley, 103 F.3d 814, 819
n.2 (9th Cir. 1996); Central Hudson Gas & Electric Corp. v. Public Service Commission
of New York, 447 U.S. 557 (1980).
WHEREAS, the City intends, by adoption of these regulations, to eliminate
impermissible content-based regulations of noncommercial speech. Reed v. Town of
Gilbert, AZ, 135 S. Ct. 2218 (2015); see also, National Advertising Co. v. City of Orange,
861 F.2d 246 (1987) (content based exemptions rendered the entire ordinance content
based because the content of the sign’s message determines whether or not a particular
sign is prohibited or permitted); Simon & Schuster, Inc. v. Members of N.Y. State Crime
Victims Bd., 502 U.S. 105 (1991); Police Department of the City of Chicago v. Mosley,
408 U.S. 92 (1972).
WHEREAS, these regulations allow on-site commercial signs while prohibiting off-
site advertising signs, the City Council having found that onsite commercial speech is
more valuable than offsite commercial speech, as permitted by Outdoor Systems, Inc. v.
City of Mesa, 997 F.2d 604, 611 (9th Cir. 1993) and Metromedia Inc. v. City of San Diego,
453 U.S. 490 (1981); see also, Citizens for Free Speech, LLC v. County of Alameda, 114
F.Supp.3d 952 (N.D. Cal. 2015) (County ordinance banning billboards displaying offsite
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commercial messages was a facially valid regulation of commercial speech under First
Amendment; ban was narrowly tailored to advance substantial government interest in
community aesthetics, pedestrian and driver safety, and the protection of property
values.).
WHEREAS, the City Council finds that noncommercial murals constitute a public
benefit by providing daily access to artistic works. The placement of murals without a
regulatory framework, however, is likely to result in aesthetic harm to the City. The
regulation of murals is a complex subject matter including issues relating to First
Amendment protections such as time, place, and manner regulations as well as the
appropriate and most beneficial locations and contexts for the placement of murals within
the City. The City desires to aid artists, property owners. and others in understanding
issues surrounding the creation of a mural and to apprise parties involved in mural
projects.
WHEREAS, the City Council finds that, because signs are speech protected by the
United States and the California Constitutions, specific procedures are necessary to
ensure that permits are issued or denied based on objective criteria and expeditiously
with the due process of law.
WHEREAS, a message substitution provision is included in the City’s sign
regulations, allowing any sign regulated by the new provisions of this Ordinance to display
a noncommercial message, so that the City’s regulations satisfy the constitutional
mandate that it not restrict noncommercial signage to a greater degree than commercial
signage. See Clear Channel Outdoor, Inc. v. City of Los Angeles, 340 F.3d 810 (9th Cir.
2003); Outdoor Systems, Inc. v. City of Mesa, 997 F.2d 604 (9th Cir. 1993).
WHEREAS, the City Council finds that a proliferation of temporary signs in the
public right-of-way can be detrimental to the aesthetic quality of the streets and sidewalks,
can interfere with traffic safety, pedestrian access to public sidewalks and streets, and
can obstruct the entrance to businesses and residences.
WHEREAS, the City Council finds that human signs constitute a traffic hazard by
their conduct, and these signs divert the attention of drivers away from the road and to a
business or service.
WHEREAS, the City Council finds that prohibiting commercial conduct, such as
human signs, that is intended to, or that does in fact, attract the attention of drivers,
furthers the City’s substantial interest in traffic safety. See, e.g., Sanctity of Life Network
v. California Highway Patrol, 105 Cal. App. 4th 858, 862 (2003) (protected First
Amendment speech can be restricted if it interferes with traffic).
WHEREAS, the City Council finds that the sign code is consistent with the City of
Rancho Palos Verdes’ General Plan, Policy No. 11 of the Visual Resources Element:
“Maintain strict sign standards to ensure that signs are harmonious with the buildings,
neighborhood, and other signs in the area.”
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WHEREAS, the City Council finds that the publication of the entire text of this
ordinance in a newspaper of general circulation would cost significantly more than the
cost of publishing other ordinances and it is infeasible to prepare a fair and accurate
summary of the ordinance.
WHEREAS, pursuant to subdivision (c) of Section 36933 of the California
Government Code, the City Council may publish a summary of this ordinance in lieu of
the entire text.
WHEREAS, the City Council previously ordered that a display advertisement of at
least one-quarter of a page be published in a newspaper of general circulation in the City,
and that such publication occurred at least five days prior to the City Council meeting at
which the ordinance was adopted.
WHEREAS, on July 27, 2021 the Planning Commission of the City of Rancho
Palos Verdes held a duly noticed public hearing to review the draft ordinance, provided
recommendations to the City Council, and found the ordinance to be consistent with the
General Plan. The hearing was continued to the August 10, 2021, and September 14,
2021 Planning Commission Meetings.
WHEREAS, on September 14, 2021, the Planning Commission held a duly-noticed
public hearing, during which the Planning Commission provided additional input and
requested final modifications and changes to the proposed code language and approved
recommending the sign code with the changes be adopted by City Council, and directed
the staff to place this item on the September 28, 2021 Planning Commission Consent
Calendar for final review of the proposed ordinance and adoption of the resolution
recommending to the City Council to repeal Section 17.76.050 (Sign Permit) and to add
Chapter 17.75 (Sign Code) to Article VII (Development Application and Review) of Title
17 (Zoning) of the Rancho Palos Verdes Municipal Code.
WHEREAS, on September 28, 2021, the Planning Commission adopted P.C.
Resolution No. 2021-15, recommending that the City Council adopt the same.
WHEREAS, on October 14, 2021, a Public Notice was published in the Palos
Verdes Peninsula News, providing notice of a public hearing before the City Council on
November 2, 2021.
WHEREAS, on November 2, 2021, the City Council held a public hearing on this
Ordinance and all testimony received was made a part of the public record.
WHEREAS, the City Council has duly considered all information presented to it,
including the Planning Commission findings, P.C. Resolution No. 2021-15, written staff
reports, and any testimony provided at the public hearing.
WHEREAS, this ordinance is exempt from the California Environmental Quality
Act (“CEQA”) pursuant to Section 15061(b)(3) because it consists only of minor revisions
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and clarifications to an existing zoning code and will not have the effect of deleting
or substantially changing any regulatory standards or findings. The proposed Ordinance
is an action that does not have the potential to cause significant effects on the
environment, but rather will provide guidance regarding permitted signage in the City.
WHEREAS, all legal prerequisites to the adoption of the Ordinance have been met.
THE CITY COUNCIL OF THE CITY OF RANCHO PALOS VERDES DOES
HEREBY ORDAIN AS FOLLOWS:
Section 1. The City Council finds that the recitals set forth above are true and
correct, and material to the adoption of this ordinance, and are incorporated herein by
reference.
Section 2. Section 17.76.050 (Sign Permit) of Chapter 17.76 (Miscellaneous
Permits and Standards) of Article VII (Development Application and Review) of Title 17
(Zoning) is repealed in its entirety.
Section 3. Chapter 17.75 (Sign Code) of Article VII (Development Application
and Review) of Title 17 (Zoning) is added to read:
“Chapter 17.75 Sign Code.
17.75.010 Purpose.
A. The purpose of this ordinance is to promote the public health, safety, and welfare
through a comprehensive system of reasonable, effective, consistent, content-
neutral, and nondiscriminatory sign standards and requirements to balance the City’s
interests in aesthetics and traffic safety, on the one hand, the interest of non-
residential uses and their patrons to provide visible information relating to the services
or goods provided, on the other hand.
B. The purpose of this ordinance is, further, to provide clear and unambiguous sign
standards that enable fair and consistent enforcement.
17.75.020 Applicability.
A. The provisions of this chapter apply to:
1. Any sign, sign structure, or display erected, constructed, attached, affixed, or
altered on any private property that is visible from public property, private streets,
or properties and structures adjacent to the parcel where the sign is located.
2. Privately-owned signs in the public right of way, as allowed by Section 17.75.120.
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B. This chapter shall not apply to:
1. Signs or displays that are not visible (i.e., capable of being seen, whether or not
capable of being read) by the general public from any public right-of-way or public
area, or from an adjacent private property.
2. Any sign, posting, notice or similar signs placed, installed, or required by law by
the City, Los Angeles County, or a Federal or State governmental agency in
carrying out its responsibility to protect the public health and safety including, but
not limited to, the following:
a. Emergency and warning signs necessary for public safety or civil defense;
b. Traffic and parking signs erected and maintained by an authorized public
agency or approved by an authorized public agency;
c. Numerals and lettering identifying the address from the street to facilitate
emergency response and compliant with City requirements;
d. Signs directing the public to points of interest (e.g., wayfinding signs) erected
by the City or other governmental agency; and
e. Signs showing the location of public facilities.
3. Signs neatly and permanently affixed to a vehicle, which do not project or deviate
above or from the vehicle profile.
4. Signs that constitute an integral part of a permitted vending machine or similar
facility located outside of a business.
17.75.030 Interpretation; Substitution Clause; Severability.
A. This chapter is not intended to restrict noncommercial speech on the basis of its
content, viewpoint, or message. To the extent any provision of this chapter is
ambiguous, the term shall be interpreted not to regulate on the basis of the
noncommercial content of the message.
B. No part of this chapter shall be construed to favor commercial speech over non-
commercial speech. A non-commercial message may be substituted for any
commercial message displayed on a sign, or the content of any non-commercial
message displayed on a sign may be changed to a different non-commercial
message, without the need for any approval or permit, provided that the sign
otherwise complies with the provisions of this chapter.
C. Where a particular type of sign is proposed, and the type is not expressly allowed,
restricted, or prohibited by this chapter, the application shall be approved,
conditionally approved, or denied based on the most similar sign type that is expressly
regulated by this chapter.
D. This sign ordinance provides for the maximum allowable signage.
E. In the event of any conflict between this chapter and any law, rule, or regulation of
the State of California, the requirement that establishes the higher standard of safety
shall govern.
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F. The provisions of this chapter shall not require alteration of the display of any
registered mark, or any trademark, service mark, trade name, or corporate name that
may be associated with or incorporated into a registered mark, where such alteration
would require the registered mark to be displayed in a manner differing from the mark
as exhibited in the certificate of registration issued by the United States Patent and
Trademark Office. It is the responsibility of the sign permit or Sign Program applicant
to establish that a proposed sign includes a registered mark.
G. If any provision of this chapter becomes illegal, invalid, or unenforceable, the legality,
validity, and enforceability of the remaining provisions shall not in any way be affected
or impaired thereby.
17.75.040 Sign Permit or Sign Program Required.
A. Sign Permit. A Sign Permit is required to erect, move, alter, replace, suspend, display,
or attach a sign, whether permanent or temporary, unless otherwise specified in
Section 17.75.050.
B. Sign Program. The purpose of a Sign Program is to facilitate harmonious signs on
multi-tenant commercial properties.
1. A Sign Program approved by the Planning Commission is required for any parcel
with four or more businesses or commercial tenant spaces, regardless of whether
the tenant spaces are occupied. A Sign Program may be requested by an
applicant for a parcel with fewer than four businesses or tenant spaces, but is not
required.
2. Individual signs within each Sign Program must comply with the provisions of this
chapter.
3. Once a Sign Program is approved, Sign Permits are not required for individual
business signs that are installed in compliance with the Sign Program: individual
signs in compliance with an approved Sign Program can be approved by the
Director through a Sign Program compliance review.
17.75.050 Signs and Sign Activities Allowed Without a Permit.
A. Signs that do not require permits as may be indicated in Sections 17.75.090
(Standards for Permanent All Signs on Non-Residential Properties), 17.75.100
(Standards for Temporary Signs on Non-Residential Properties), and 17.75.1010
(Standards for All Signs on Residential Properties).
B. Governmental or other legally required notices or signs, including any City-required
window signs for businesses.
C. The following sign activities, subject to any applicable technical permits.
1. The normal maintenance of a sign, including cleaning, repainting, or repairing,
except when prohibited for a nonconforming sign.
2. A change in copy or sign face in the same style and color scheme as the existing
sign.
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3. Changes to the copy of a changeable copy sign.
4. Signs that have completed a compliance review by the Director and are installed
in conformance with an approved Sign Program.
17.75.060 Sign Permit and Sign Program Application Procedures; Minor Exception;
Permit Denial or Revocation; Appeal.
A. Sign Permit and Sign Program review shall be performed solely for compliance with
this chapter.
B. Application requirements. An application for a Sign Permit or Sign Program shall be
filed with the Director on a City-approved form and shall include the following
information.
1. Sign Permit Application Requirements.
a. Property owner permission for the applied-for Sign Permit or Sign Program, in
writing.
b. A scaled site plan indicating location of all signs (existing and proposed).
c. Elevations indicating placement of all proposed signs, as well as color
photographs no smaller than 4 inches” x 6 inches” clearly showing the
elevation, placement, and sign area of all existing signs, including with relation
to neighboring properties and structures.
c. Written descriptions of proposed colors, font styles, materials, fabrication
methods, and letter sizes for each sign for which a permit is being requested.
d. The address where the proposed sign(s) will be located, including the
assessor’s parcel number.
2. Sign Program. Two copies of the following information. Approved Sign Programs
will be kept by the Planning Division and used in the review of any and all sign
applications made by the owner or tenants of the subject property.
a. Overall sign design, location, placement, and sizes of all signs proposed within
the center, and any existing signs.
b. Fully-dimensioned and detailed site and elevation plans, colored renderings
that clearly show lettering design, including a colors and materials board, and
written descriptions of each individual proposed sign, and any existing signs.
d. For any application involving the revision or addition to an existing Sign
Program, the applicant must submit a new Sign Program application to include
details of the proposed revision as well as a mailing list of the current tenants
at the subject site.
e. The application must include the address where the proposed sign(s) will be
located, including the assessor’s parcel number.
C. Other permits required. In addition to the requirements of this chapter, all signs shall
comply with applicable building permit and/or electrical permit requirements.
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D. Review and appeal authority. Table 17.75.060-1 identifies the responsible review and
appeal authority for each type of sign approval. The appeal authority’s decision shall
be final.
TABLE 17.75.060-1
Permit Type Review Authority Appeal Authority
Sign Permit Director Planning Commission
Sign Program Planning
Commission
City Council
DE. Sign Permit findings. The Director shall approve a Sign Permit application, with or
without conditions, after making the following findings:
1. The sign complies with the standards of this chapter, any applicable specific plan,
and any applicable previously approved Sign Program.
2. The sign will not impair pedestrian and vehicular safety.
3. The sign’s design or proposed construction will not threaten public safety.
EF. Sign Program required findings. The Planning Commission shall approve a Sign
Program application, with or without conditions, after making the following findings:
1. The Sign Program complies with the standards of this chapter, and any applicable
specific plan requirements; or
2. A Sign Program that does not comply with the standards of this chapter, shall be
approved only if findings consistent with subsection H I (Minor Exception), below,
can be made.
3. The Sign Program standards will result in signs that are visually related or
complementary to each other and to the buildings and/or developments they
identify through the integration of predominant architectural materials, elements,
or details of such buildings or developments.
4. The Sign Program will not result in signs that would impair pedestrian and
vehicular safety.
5. The signs’ design or proposed construction will not threaten public safety.
FG. Application timelines.
1. Sign Permit.
a. Completeness. The Director shall determine completeness of a Sign Permit
application within 15 days of submission. If the application is deemed
incomplete, the Director shall inform the applicant in writing, stating the
reasons therefor. If the application is deemed incomplete a second time, it shall
be denied without prejudice and a new application shall be required.
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b. The Director shall grant, conditionally grant, or deny a Sign Permit application
within 10 days after it has been deemed complete. In the event of an
application being conditionally granted, or denied, the Director shall provide in
writing the reasons therefor.
2. Sign Program.
a. The Director shall determine completeness of a Sign Program application
within 30 days of submission. If the application is deemed incomplete, the
Director shall inform the applicant in writing, stating the reasons therefor. A
Sign Program application may be resubmitted up to three times following a
determination of incompleteness. Thereafter, an incomplete application shall
be denied without prejudice and a new application shall be required.
b. The Director shall set for public hearing before the Planning Commission a
completed Sign Program application on the next available Commission
meeting, but in no event later than 45 days following a determination of
completeness.
GH. Sign Permit or Sign Program conditions. Any condition imposed on a Sign Permit or
Sign Program will be limited to protecting the public health and safety, or to ensure
compliance with view preservation requirements of this code, and will not affect the
sign message, or have the intent or effect of reducing allowable signage for a
property.
HI. Minor Exception. A minor exception to the limitations in this chapter may be obtained
as follows:
a. There are special circumstances applicable to the property including size,
shape, topography, location, surroundings, building placement, or
architectural style that warrant modified standards to afford the property
privileges enjoyed by other properties in the vicinity and in the same zone.
b. The modified standards do not constitute a grant of special privileges
inconsistent with the limitations upon other properties in the vicinity and in the
same zone.
c. The maximum exception allowed is a 10% increase in sign area and/or 10%
increase in sign height for any individual sign, and only to the extent necessary
to mitigate the special circumstances at the property
d. A minor exception may not be used to apply for or erect prohibited signs, or
signs that would otherwise violate the provisions of this chapter.
d. An application for a minor exception may be filed pursuant to Section
17.66.030 of this Code. The Director shall grant or deny the application within
10 business days of receipt. The Director’s decision may be appealed to the
Planning Commission in writing, stating the reasons therefor, within 10
calendar days of the date of the decision. The Planning Commission shall hear
the appeal as a noticed public hearing no later than 30 days following the date
of the City’s receipt of the appeal. The Planning Commission’s decision is final.
The time for a challenge to the decision in a court of law shall be governed by
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California Code of Civil Procedures Section 1094.8. Notice of the Planning
Commission’s decision shall include citation to California Code of Civil
Procedure Section 1094.8.
IJ. Modifications to Sign Permits or Sign Programs. An approved Sign Permit or Sign
Program may be modified or amended through the same procedure as the original
approval. However, minor amendments to a Sign Permit or Sign Program may be
approved by the Director if it is determined the intent of the original approval, required
findings, and any conditions attached thereto, are not affected.
JK. Permit Denial or Revocation.
1. A Sign Permit or Sign Program may be denied by that permit’s review authority
on the following grounds:
a. One or more of the required findings to grant a Sign Permit or Sign Program
cannot be made.
b. The applicant has made material misrepresentations on the application.
2. A Sign Permit or Sign Program may be revoked by that permit’s review authority
on the following grounds:
a. Any condition of the Sign Permit or Sign Program has not been complied with.
b. Uncorrected violations of this chapter.
c. The sign is being operated in a manner that constitutes a public nuisance or is
a threat to the public health and safety.
KL. Appeals. A review authority’s permit decision may be appealed in compliance with
Chapter 17.80; provided that, the appeal must be submitted in writing within seven
days of the reviewing authority’s decision, and the appeal hearing shall be set no later
than 30 days after the appeal is received by the City. When a final decision is issued
by the Planning Commission or City Council, the time for a challenge to the decision
in a court of law shall be governed by California Code of Civil Procedure Section
1094.8. Notice of the reviewing body’s decision shall include citation to California
Code of Civil Procedure Section 1094.8.
17.75.070 Permit Expiration; Extensions.
A. Sign Permits.
1. A Sign Permit expires 12 months after the date of approval unless the sign has
been installed or a different expiration date is stipulated in the approval.
2. A Sign Permit expires when the activity, product, business, service, or other use
that is being advertised or identified has ceased for a period of not less than 90
days or has moved from the location where the sign was allowed.
3. A Sign Permit expires when a sign is removed from the approved location for
more than 90 days or a new permit is approved for a replacement sign.
4. Upon written request by the applicant, the Director may extend a Sign Permit up
to an additional 12 months from the original date of expiration based on parcel
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specific conditions justifying the original approval and whether or not those
conditions have changed (e.g., physical site changes such as a new building or
effects of a natural disaster, change in applicable sign regulations, etc.). The
Director may make the extension subject to new conditions of approval should
parcel-specific conditions warrant revised or new conditions to meet the required
findings.
5. Notwithstanding any expiration date that may be applicable to a Sign Permit, the
expiration date of that Sign Permit shall be the same as the latest expiration date
of the Building Permit or other applicable permits for the project for which the Sign
Permit was issued.
B. A Sign Program has no expiration date, but will become moot if the project’s
entitlements expire.
17.75.080 General Requirements For All Signs
A. Sign Readability. A sign’s message should be clearly legible for the intended
audience (e.g., vehicular traffic, pedestrians, etc.).
B. Sign Measurement Criteria.
1. Sign area. The surface area of a sign is calculated by enclosing the extreme limits
of all framing, emblem, logo, representation, writing, element, or other display
within a single square or rectangle. Unless otherwise indicated, temporary signs
are not counted toward total (permanent) allowable sign area or number.
2. Sign structure. Supporting sign frame and support structures that are clearly
incidental to the display itself are not computed as sign area, except for portable
signs.
3. Double-sided signs. The area of a double-sided sign that has no more than 24
inches separating the outer surfaces of the sign’s two parallel planes is computed
by multiplying the total height by the total length of only one side of the sign area.
4. Three-dimensional objects. Where a sign consists of one or more three
dimensional objects (e.g., balls, cubes, clusters of objects, sculpture, or statue-
like trademarks), the sign area is measured at their maximum projection upon a
vertical plane.
5. Multiple objects. When signs are composed of individual elements, the area of all
sign elements, which together convey a single complete message, are
considered a single sign.
6. Sign height. Sign height is measured as the vertical distance from the lowest
elevation of the finished grade below or surrounding the base of the sign to the
top of the highest element of the sign. In cases where substantial fill is proposed,
“finished grade” shall be established by the Director consistent with properties in
the immediate vicinity, and shall not be artificially raised to gain additional sign
height. If highest finished grade surrounding the sign is lower than the grade of
an adjacent road, the height of the sign shall be measured from the top of curb
elevation nearest to the sign.
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C. Sign Illumination. Sign illumination shall be designed to minimize light and glare on
surrounding rights-of-way and properties, according to the following standards:
1. LED/neon lighting is encouraged for energy conservation purposes and to allow
for creatively designed and attractive signs.
2. Sign illumination shall be limited to avoid light projection or reflection into
residential properties.
3. Sign illuminations shall not blink, flash, flutter, or change light intensity,
brightness. Illuminated window signs that are no greater than 2.5 square feet in
area are exempt from this standard.
4. Neither the direct nor reflected light from primary light sources may create
hazards for pedestrians or operators of motor vehicles.
5. Internal and external illumination is permitted provided that any external
illumination is directed at the sign only and is pointed away from nearby
properties.
6. The approval of any illuminated sign shall not be final until 30 days after
installation, during which period the director may order the dimming of any
illumination found to be excessively brilliant and no sign permit shall be valid until
such order has been carried out to an extent satisfactory to the director.
Illumination shall be considered excessive when it prevents normal perception of
objects or buildings beyond or in the vicinity of the sign.
D. Sign Design and Materials.
1. Design and construction.
a. All signs shall comply with any applicable provisions of the uniform codes of
the City.
b. The size of the structural members (e.g., columns, crossbeams, and braces)
shall be proportional to the sign panel they are supporting. In general, fewer
larger supporting members are preferable to many smaller supports.
c. Temporary signs shall be of sufficient weight and durability to withstand wind
gusts, storms, etc., and shall be removed if weather conditions are such that
the sign may be knocked over or blown away.
d. Signs shall not include attachments, including, but not limited to, balloons,
pennant flags, ribbons, loudspeakers, etc.
2. Materials.
a. Sign materials (including framing and supports) shall be characteristic of or
compatible with the type and scale of materials used on the parcel of the sign.
b. Reflective materials shall not be included on signs.
c. Sign materials shall be durable and capable of withstanding weathering over
the life of the sign with reasonable maintenance.
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01203.0005/740691.1 EQG 14
E. Sign Placement.
1. No sign located within the intersection visibility triangle may exceed 2.5 feet in
height.
2. Signs shall not be placed so as to obstruct ingress and egress into any private or
public property, including ADA access.
3. No sign shall be placed so as to obstruct pedestrians’ or motorists’ view of signs
erected by a local, state, or federal governmental agency, including, but not
limited to, traffic signs, public directional signs, parking signs, and street address
signs.
4. No sign shall be placed so as to obstruct or hinder sidewalk or street access or
visibility by pedestrians and vehicles.
5. All signs shall be placed securely and or built in accordance with building code
requirements.
6. Temporary signs shall not be located in any landscaping area and shall not
encroach into required parking areas, interfere with pedestrian traffic or ADA
access, create traffic hazards, or cause a nuisance or hazard.
7. Signs within the coastal zone: Any sign placed within the Coastal Zone, shall not:
(a) Obstruct views to or along the coast from publicly accessible places;
(b) Adversely impact public access to and use of the water;
(c) Adversely impact public recreation, access, or the visual resources of the
coast.
8. Except as may be permitted by this code, signs shall not be placed on property
fences or walls.
F. Sign Maintenance. All signs, both temporary and permanent, shall be continuously
maintained in compliance with the following standards:
1. Each sign and supporting hardware shall be maintained in good repair so that it
is able to function properly at all times. This includes the replacement of burned
out or broken light bulbs and repair or replacement of faded, peeled, cracked, or
otherwise damaged parts of a sign.
2. Signs that have structural or electrical components shall be maintained in a safe
condition, in accordance with applicable technical codes.
3. Signs that have been physically damaged by weather or physical impact shall be
reviewed by a competent engineer or qualified building inspector, contractor, or
sign professional within 24 hours after the damage occurs.
4. Any repair to a sign shall be of materials and design of equal or better quality as
the original sign.
5. When an existing sign is replaced, all brackets, poles, and other supports that
are no longer required shall be removed.
B-14
01203.0005/740691.1 EQG 15
6. Landscaping required by this chapter shall be maintained in a neat, clean and
healthy condition, which includes pruning, mowing of lawns, weeding, removal of
litter, fertilizing, replacement of plants when necessary, and the regular watering
of all plantings.
17.75.090 Standards for All Signs on Non-Residential Properties
All signs on non-residential properties shall comply with the standards provided in this
section and, as applicable, in Section 17.75.080.
The aggregate sign area for permanent signs on non-residential properties shall not
exceed 0.5 square feet of sign area per lineal foot of building frontage.
TABLE 17.75.090-1: SIGNS ON NON-RESIDENTIAL PROPERTIES
Sign Type Maximum
Number
Maximum
Sign Area
Maximum
Sign
Structure
Height
Illumination
17.75.080(C)
Minimum
Setback
Other
requirements
Architectural
sign
(permanent)
1 per
fence or,
decorative
etc. wall,
not to
exceed 2
per
entrance
- Max
wWidth:
max the
shorter of
75% of
length of
wall, or 20
ft
- Lettering
height
minimum
6 inches
maximum
12 inches
- Must not
project
more than
8 inches
from wall
n/a Internal or
external
n/a - Permit
required
B-15
01203.0005/740691.1 EQG 16
Sign Type Maximum
Number
Maximum
Sign Area
Maximum
Sign
Structure
Height
Illumination
17.75.080(C)
Minimum
Setback
Other
requirements
Awning or
canopy sign
(permanent)
-
1/canopy
-
1/valance
- 1 sq ft
per
horizontal
lineal foot
of valance
or canopy
- Max 75%
valance
coverage
Not to be
displayed
above
2nd story
Internal or
external
n/a - Permit
required
- Width: max
60% of
canopy or
valance
- Vertical
clearance 8 ft
from grade
- Min 2 ft
setback from
outer curb
Banners
(temporary)
1 per
business
Greater of
30 sq ft or
10% of
business
frontage
- Not
above
story of
business
- Shall not
project
above
edge of
the roof
Not allowed n/a - Permit
required
- Must be
attached to
structure
- Max 30 days
per banner,
collectively no
more than
120 days per
calendar year.
New business
may have,
additionally,
one banner
for up to the
earlier of 90
consecutive
days or until
new sign is
installed
Construction
signs
(temporary;
see
subdivision
signs for
definition)
1 sign per
entrance
20 sq ft
per sign
6 ft External 5 ft from
property line
- Permit
required
- Max 12
months
B-16
01203.0005/740691.1 EQG 17
Sign Type Maximum
Number
Maximum
Sign Area
Maximum
Sign
Structure
Height
Illumination
17.75.080(C)
Minimum
Setback
Other
requirements
Electronic
readerboards
(permanent)
1 sign per
entrance
40 square
feet
6 ft Internal 5 ft from
property line
- Permit
required
- Institutional
uses only
Flags
(permanent/
temporary)
n/a 30 sq ft
per
business;
max 24 sq
ft per flag
12 ft External 5 ft from
property line
- Permit
required
- Vertical
clearance min
8 7 ft from
bottom of flag
when not
extended to
grade
- Must be
securely
attached to a
flagpole
- flag pole
height may be
extended to
16 ft with a
site plan
review.
Freestanding
signs
(permanent;
monument/
ground
mounted
directory)
- 1 per
entrance
- 1
additional
sign on
corner, if
applicable
40 sq ft 6 ft Internal or
external
5 ft from
property line
- Permit
required
- Min. 30 ft
separation
between
signs
- Monument
signs base
width: 40% of
sign structure
width if
structure is 4
sq ft or 3 ft tall
Parking lot
signs
(permanent)
1 sign per
spot
4 sq ft 3 ft Internal or
external
n/a n/a
B-17
01203.0005/740691.1 EQG 18
Sign Type Maximum
Number
Maximum
Sign Area
Maximum
Sign
Structure
Height
Illumination
17.75.080(C)
Minimum
Setback
Other
requirements
Pole signs
(permanent)
1 sign per
entrance
40 sq ft 6 ft Internal 5 ft from
property line
- Permit
required
- Institutional
uses only
Portable signs
(temporary)
1 per
business
6 sq ft 3 ft Not allowed 5 ft from
property line
- Max 10 ft
from business
entrance
- Must be
removed daily
at close of
business
Projecting
signs /
Suspended
signs
(permanent)
1 per
business
entrance
12 sq ft 14 ft from
grade; not
higher
than floor
where
business
is located
Internal or
external
Can encroach
up to 3 ft into
PROW with
City Engineer
approval and
encroachment
permit
- Permit
required
- Width: max
10 inches
- Vertical
clearance: 8 ft
from bottom
of sign to
grade
- Max 5 ft
extending
from structure
wall
- Must be
double sided
B-18
01203.0005/740691.1 EQG 19
Sign Type Maximum
Number
Maximum
Sign Area
Maximum
Sign
Structure
Height
Illumination
17.75.080(C)
Minimum
Setback
Other
requirements
Wall signs
(permanent;
includes
building-
mounted
directory
signs)
n/a 1 sq ft per
lineal foot
of
business
frontage
Second
story but
not more
than 25 ft
from
grade
Internal or
external
n/a - Permit
required
- Projection:
Max 10
inches from
wall; 2 inches
from wall for
wall-mounted
directories
- Width: Max
75% of
building
façade or
business
frontage
- Vertical
clearance: 10
ft from grade;
not applicable
for directories
Window signs/
Permanent
n/a 30% of
window
area
(including
temporary
window
signs)
n/a Internal n/a n/q
Window Signs/
Temporary
n/a 30% of
window
area
(combined
with
permanent
window
signs)
n/a Not allowed n/a n/a
- Maximum 60
days per
calendar year
B-19
01203.0005/740691.1 EQG 20
Sign Type Maximum
Number
Maximum
Sign Area
Maximum
Sign
Structure
Height
Illumination
17.75.080(C)
Minimum
Setback
Other
requirements
Yard Signs
(temporary)
1 per
business/
use
frontage
5 sq ft/
sign
- Inverted
L: 6 ft
from
lowest
grade
- Other
yard signs
3 ft from
lowest
grade
Not
permitted
5 ft from
property line
- Maximum 90
days each
calendar year
A. Architectural Signs.
The following standards apply to permanent architectural signs on non-residential
properties (see Figure 17.75.090.1)
Figure 17.75.090.1
1. Permit required.
2. Maximum Number. One sign per decorative, fence, or retaining wall, not to exceed
two such signs per entrance. The purpose of this limitation is to ensure that signs can
be erected at all entrances to a development so as to be visible to vehicles arriving
at the property from either direction.
3. Maximum Area. Not applicable.
4. Maximum Height. Signs shall not project above the wall on which they are placed.
5. Maximum width. Sign lettering shall not cover extend more than the shorter of 75%
of the width of the wall or 20 feet.
6. Illumination. May be internally or externally illuminated consistent with Section
17.75.080.C.
7. Lettering height: Minimum 6 inches”; Maximum 12 inches”.
8. Must not project more than 8 inches” from wall
B-20
01203.0005/740691.1 EQG 21
B. Awning or canopy signs.
The following standards apply to permanent awning or canopy signs on non-
residential properties (see Figure 17.75.090.2).
Figure 17.75.090.2
1. Permit required.
2. Maximum Number. One sign per awning or canopy, and one per valance.
3. Maximum Area. One square foot per one lineal foot of awning or canopy width,
and 75% maximum coverage per valance.
4. Maximum Height. Sign is not to be displayed above the second story.
5. Maximum width. Sign copy on an awning or canopy shall not exceed 60% of
awning or canopy width.
5. Illumination. May be internally or externally illuminated consistent with Section
17.75.080.C.
6. Vertical clearance. Minimum 8 feet from bottom of the awning, including
valance, or canopy to finished grade.
8. Setback and projection into public right-of-way. A minimum of 2 feet between
the edge of the awning or canopy and outer curb face shall be maintained.
B-21
01203.0005/740691.1 EQG 22
C. Banners.
The following standards apply to temporary banner signs on non-residential properties
(see Figure 17.75.090.3).
Figure 17.75.090.3
1. Permit required.
2. Maximum Number. One per business frontage.
3. Maximum Area. 30 square feet or 10% of business frontage on which the
banner is placed, whichever is greater.
4. Maximum Height. Banners shall not be placed above the story of the business
to which they apply, and shall not project above the edge of the roof of the
structure to which they are attached.
5. Illumination. Not allowed.
6. Maximum Duration: Maximum 30 days per banner, collectively no more than
120 days per calendar year. A new business is allowed to have one banner for
up to 90 consecutive days to allow time for a permanent sign to be installed;
this initial time period shall not count towards the total allowable time the
business may have banners.
7. Banners shall be affixed to a permanent structure (i.e., cannot be freestanding,
such as mounted on temporary posts).
D. Construction signs (see Subdivision signs for definition).
The following standards apply to temporary construction signs on non-residential
properties (see Figure 17.75.090.4)
B-22
01203.0005/740691.1 EQG 23
Figure 17.75.090.4
1. Permit required.
2. Maximum Number. One per entrance.
3. Maximum Area. 20 square feet.
4. Maximum Height. 6 feet.
5. Illumination. External.
6. Setback: Minimum 5 feet from property line.
7. Construction signs are limited to 12 months.
E. Electronic readerboards.
The following standards apply to permanent electronic readerboards on non-
residential properties (see Figure 17.75.090.5).
Figure 15.75.090.5
1. Permit required.
2. Maximum Number. One per entrance.
3. Maximum Area. 40 square feet.
4. Maximum Height. 6 feet.
B-23
01203.0005/740691.1 EQG 24
5. Setback: Minimum 5 feet from property line.
6. Illumination. May be internally illuminated consistent with Section 17.75.080.C.
7. Electronic readerboards are permitted only for institutional or assembly uses.
F. Flags.
The following standards apply to flags on non-residential properties (see Figure
17.75.090.6).
Figure 17.75.090.6
1. Permit not required.
2. Maximum Number. One per business.
3. Maximum Area. 24 square feet per flag.
4. Maximum total flag area per property: 30 square feet.
5. Maximum Height. 12 feet’ unless increased to 16 feet’ with approval of a site
plan review.
6. Vertical clearance. Minimum 8 7 feet from the bottom of the flag when not
extended to finished grade.
7. Setback: Minimum 5 feet from property line.
8. Illumination. May be externally illuminated consistent with Section
17.75.080.C.
9. A flag shall be securely attached to a flag pole.
B-24
01203.0005/740691.1 EQG 25
G. Freestanding signs.
The following standards apply to permanent freestanding signs (ground-mounted
directory signs and monument signs) on all non-residential properties (see Figures
17.75.090.7 and 17.75.090.8).
Figure 17.75.090.7
Figure 17.75.090.8
1. Permit required.
2. Maximum Number. 1 per entrance. Corner lots may have one additional
freestanding sign on the corner.
3. Maximum Sign Area. 40 square feet.
4. Maximum Structure Height. 6 feet.
5. Maximum Width. 10 feet, including structure. Sign structures larger than 4
square feet or taller than 3 feet shall include a sign base with an aggregate
width of at least 40% of the width of the sign face.
6. Setback. Minimum 5 feet from a property line; the setback may be increased
to ensure safe motorist visibility.
B-25
01203.0005/740691.1 EQG 26
7. Separation. Freestanding signs must be separated from other freestanding
signs by at least 30 feet.
8. Illumination. Internally or externally illuminated consistent with Section
17.75.080.C.
H. Parking lot signs.
The following standards apply to permanent parking lot signs on non-residential
properties (see Figure 17.75.090.9).
Figure 17.75.090.9
1. Permit not required.
2. Maximum Number. 1 sign per parking spot.
3. Maximum Area. 4 square feet.
4. Maximum Height. 3 feet.
5. Illumination. May be internally or externally illuminated consistent with Section
17.75.080.C.
I. Pole signs.
The following standards apply pole signs on non-residential properties (see Figure
17.75.090.10).
B-26
01203.0005/740691.1 EQG 27
Figure 17.75.090.10
1. Permit required.
2. Maximum Number. One per entrance.
3. Maximum Area. 40 square feet.
4. Maximum Height. 6 feet.
5. Vertical clearance. none
6. Illumination. May be internally illuminated consistent with Section 17.75.080.C.
7. Pole are permitted only for institutional or assembly uses.
J. Portable signs.
The following standards apply to temporary portable signs on non-residential
properties (see Figure 17.75.090.11).
Figure 17.75.090.11
1. No permit required.
2. Maximum Number. One per business.
B-27
01203.0005/740691.1 EQG 28
3. Maximum Area. 6 square feet.
4. Maximum Height. 3 feet.
5. Illumination. Not allowed.
6. Setback: Minimum 5 feet from property line.
7. Signs shall be located maximum of 10 feet from the primary business entrance.
8. Signs shall be removed at the close of business.
K. Projecting signs/Suspended signs.
The following standards apply to projecting and suspended signs on non-residential
properties (sometimes also referred to as “blade signs“) (see Figure 17.75.090.12
and 17.75.090.13).
Figure 17.75.090.12
B-28
01203.0005/740691.1 EQG 29
Figure 17.75.090.13
1. Permit required
2. Maximum Number. 1 per business entrance.
3 Maximum Area. 12 square feet.
4. Maximum Height. 14 feet above finished grade.
5. Maximum Width: 10 inches.
6. Vertical clearance. Minimum 8 feet from bottom of the sign to finished grade
below.
7. Projecting signs shall not extend more than 5 feet from a structure wall.
8. Projecting into public right-of-way. May encroach into the City right-of-way a
maximum of 3 feet if approval is obtained from the City engineer and a City
Encroachment Permit is issued. Approval shall only be withheld if the proposed
sign cannot be installed safely. Signs may not encroach into State right-of-way
unless authorized by the State.
9. Illumination. May be internally or externally illuminated consistent with Section
17.75.080.C.
10. Projecting signs shall be double-sided.
L. Yard signs.
The following standards apply to temporary yard signs on non-residential properties
(see Figures 17.75.090.14, 17.75.090.15 and 17.75.090.16).
B-29
01203.0005/740691.1 EQG 30
Figure 17.75.090.14
Figure 17.75.090.15
Figure 17.75.090.16
B-30
01203.0005/740691.1 EQG 31
a1. No permit required.
b2. Maximum Number. One per business/use frontage.
c3. Maximum Area. 5 square feet.
d4. Maximum Height. Inverted L: 6 feet from lowest grade; other yard signs: 3 feet
from lowest grade.
e5. Illumination. Not allowed.
f6. Setback: Minimum 5 feet from property line.
g7. Duration: Maximum 90 days per calendar year.
M. Wall signs.
The following standards apply to permanent wall signs on non-residential properties
(see Figures 17.75.090.17 and 17.75.090.18).
Figure 17.75.090.17
B-31
01203.0005/740691.1 EQG 32
Figure 17.75.090.18
1. Permit required.
2. Includes directories mounted on building walls.
3. Maximum Area. 1 square foot per lineal foot of building façade or business
frontage.
4. Maximum Height. Sign is not to be displayed above the second story, but no
higher than 25 feet from grade.
5. Sign width. Maximum 75% width of building façade or business frontage.
6. Projection. Maximum 10 inches from the wall to which it is attached.
7. Vertical clearance. Minimum 10 feet from bottom of the sign to finished grade
below; not applicable for directories.
8. Illumination. Internally or externally illuminated consistent with Section
17.75.080.C.
N. Window signs, permanent.
The following standards apply to permanent window signs on non-residential
properties (see Figure 17.75.090.19).
B-32
01203.0005/740691.1 EQG 33
Figure 17.75.090.19
1. Permit required.
2. Maximum Area. 30% of window area (including temporary window signs). This
is a per-window limitation, not total window area. Each window shall not be
covered by window signs that are larger than 30% of the area of the window.
3. Illumination. May be internally illuminated consistent with Section 17.75.080.C.
O. Window signs, temporary.
The following standards apply to temporary window signs on non-residential properties.
1. Maximum Area. 30% of window area. In no event shall more than 30% of the
total window area be covered by signage, permanent or temporary.
2. Maximum Height. Not applicable.
3. Illumination. Not allowed.
4. Duration. Temporary window signs may be displayed for no longer than 60
days per calendar year.
17.75.100 Standards For All Signs On Residential Properties
Signs on residential properties shall comply with the standards provided in this section
and, as applicable, in Section 17.75.080. Unless otherwise indicated, all signs require a
Sign Permit or an approved Sign Program.
B-33
01203.0005/740691.1 EQG 34
TABLE 17.75.100-1 SIGNS ON RESIDENTIAL PROPERTIES
Sign Type Maximum
Number
Maximum
Sign
Area
Maximum
Sign
Structure
Height
Illumination
per
17.75.080(C)
Setback Other
requirements
Architectural
sign
(permanent)
1 per wall n/a n/a Internal or
external
n/a - Permit required
- Width: max
75% of wall
- Lettering height
minimum 6
inches maximum
12 inches”
- Must not
project more
than 8 inches
from wall
- Only for
housing
developments of
6 or more units
Flags
(permanent/
temporary)
n/a 15 sq
ft/flag
30 sq ft
total
12 ft External 5 ft from
property
line
- Securely
attached to flag
pole
- flag pole height
may be extended
to 16 ft with a
site plan review.
B-34
01203.0005/740691.1 EQG 35
Sign Type Maximum
Number
Maximum
Sign
Area
Maximum
Sign
Structure
Height
Illumination
per
17.75.080(C)
Setback Other
requirements
Freestanding
signs
(permanent;
monument
and ground-
mounted
directory
signs)
1 per
entrance
40 sq ft 6 ft Internal or
external
5 ft from
property
line
- Permit required
- Subdivision
housing
developments 60
or more units
only
- Max. width: 6 ft,
including
structure. Sign
structures larger
than 4 sq ft or
taller than 3 ft
shall include a
sign base with
an aggregate
width of at least
40% of the width
of the sign face
Subdivision
signs
(temporary)
1 sign per
15 units
20 sq ft
per 15
units
6 ft External 5 ft from
property
line
- Permit required
- Max 12 months
- Only for
housing
developments of
6 or more units
Yard Signs
(temporary)
3 signs 5 sq ft/
sign
- Inverted L:
6 ft from
lowest
grade
- Other yard
signs 3 ft
from lowest
grade
Not
permitted
Min 2 feet
from
vehicular
right of
way
- No
encroachment or
overhang onto
public property
Wall Signs
(permanent)
1 per
property
4 sq ft Not above
building
height
External n/a - Permit required
- Cannot
protrude more
than 2 inches”
from wall of
structure
B-35
01203.0005/740691.1 EQG 36
A. Architectural signs.
The following standards apply to permanent architectural signs on residential
properties (see Figure 17.75.100.1).
Figure 17.75.100.1
1. Permit required.
2. Maximum Number. One sign per decorative, fence, or retaining wall for
developments of 6 units or more. The purpose of this limitation is to ensure that
signs can be erected at all entrances to a development so as to be visible to
vehicles arriving at the property.
3. Maximum Area. Not applicable.
4. Maximum Height. Signs shall not project above the wall on which they are placed.
5. Maximum width. Sign lettering shall not cover more than 75% of the width of the
wall.
6. Illumination. May be internally or externally illuminated consistent with Section
17.75.080.C.
7. Lettering height: Minimum 6 inches”; Maximum 12 inches”.
8. Must not project more than 8 inches” from wall.
B. Flags.
The following standards apply to flags on residential properties (see Figure
17.75.100.2).
B-36
01203.0005/740691.1 EQG 37
Figure 17.75.100.2
1. No permit required.
2. Maximum Area. Individual flags shall not exceed 15 square feet; total flag area
per property shall not exceed 30 square feet per property.
3. Maximum Height. Maximum 12 feet from highest point of the pole to finished
grade. Flag pole height may be extended to 16 feet with a site plan review.
4. Illumination. May be externally illuminated consistent with Section 17.75.080.C.
5. Setback: 5 feet from property line; flag or flag pole shall not cross over the property
line.
6. A flag shall be securely attached to a flag pole.
C. Freestanding signs.
The following standards apply to permanent freestanding signs (ground-mounted
directory signs and monument signs) on all residential properties (see Figures
17.75.100.3 and 17.75.100.4).
B-37
01203.0005/740691.1 EQG 38
Figure 17.75.100.4
Figure 17.75.100.4
1. Permit required.
2. Maximum Number. 1 per entrance.
3. Maximum Sign Area. 40 square feet.
4. Maximum Structure Height. 6 feet.
5. Maximum Width. 6 feet, including structure. Sign structures larger than 4
square feet or taller than 3 feet shall include a sign base with an aggregate
width of at least 40% of the width of the sign face.
6. Setback. Minimum 5 feet from a property line; the setback may be increased
to ensure safe motorist visibility.
7. Only permitted for subdivisions of 60 or more units.
8. Illumination. Internally or externally illuminated consistent with Section
17.75.080.C.
D. Subdivision and Construction Signs, Temporary.
The following standards apply to temporary subdivision or construction signs on
residential properties (see Figure 17.75.100.5)
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Figure 17.75.100. 5
1. Permit required.
2. Maximum number: 1 sign per 15 units.
3. Limited to housing developments of 6 or more units.
4. Maximum Structure Height. 6 feet.
5. Maximum Area. 20 square feet per 15 units.
6. Illumination. External.
7. Setback. 5 feet from property line.
8. Time limitation: 12 months (may be renewed).
E. Wall signs.
The following standards apply to permanent wall signs (see Figure 17.75.100.6).
Figure 17.75.100.6
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1. No permit required.
2. Maximum Number. 1 per property.
3. Maximum Area. 4 square feet.
4. Maximum Height. Sign is not to be displayed above top of the structures.
5. Illumination. Limited, external, and away from other properties.
6. Projection. Maximum 2 inches from building surface.
F. Yard signs.
The following standards apply to yard signs on residential properties (see Figures
17.75.100.7, 17.75.100.8, and 17.75.100.9). A permit is not required.
Figure 17.75.100.7
Figure 17.75.100.8
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Figure 17.75.100.9
1. No permit required.
2. Maximum number: 3 per property.
3. Maximum Area: 5 square feet per sign.
4. Maximum Height. Inverted L signs: 5 feet measured from lowest grade. All other
yard signs: 3 feet measured from lowest grade.
5. Illumination. Not allowed.
6. Setback: No part of the sign shall encroach upon or hang over a public walkway
or trail, but in no event shall any part of the sign structure be placed less than 2
feet from any vehicular travel lane, including overhang.
17.75.110 Signs on Public Property.
Signs in or on any public property are prohibited, except for temporary signs as follows:
A. Only A-frame signs are permitted.
B. Signs may be placed in parkways within the right-of-way only, which shall not
include street medians. In the absence of parkways, signs may be placed on
unimproved public property within the right-of-way, provided the signs do not
obstruct passage of pedestrians or vehicles, and do not interfere with traffic
visibility, and are a minimum of 2 feet from vehicular travel lanes. Signs placed on
public property in violation of this subsection are subject to immediate removal.
C. Signs shall be no taller than 36” from grade.
D. Individual sign faces shall not be larger than 5 square feet.
E. No flags, balloons, pennants or any other attachments are permitted.
F. Signs must not block ingress or egress to any driveway or doorway, and must not
be placed so as to block or impair motorists’ view.
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G. Signs may be placed between 11:00 a.m. and 6:00 p.m. on weekdays and 9:00
a.m. and 6:00 p.m. on weekends and holidays. All signs shall be removed by 6:00
p.m. each day.
H. No signs that advertise the availability of any products, goods, or services may be
placed in the public right-of-way without execution of a release of liability and
indemnity agreement with the City, and proof of adequate insurance. This
requirement shall be renewed annually.
17.75.120 Murals
A. Applicability. The provisions relating to murals shall not be interpreted to violate the
federal Visual Artists Rights Act, codified as 17 U.S.C. § 106A, or the California Art
Preservation Act, codified as Civil Code § 987 et seq.
B. General Requirements.
1. The general requirements for signs articulated in Section 17.75.080 do not apply
to murals.
2. The placement of a mural on commercial premises will not be applied to the sign
area allotment for those premises.
3. The property owner is responsible for compliance with these provisions.
4. Murals may be painted on, tiled, or affixed to a building.
5. Murals may not depict obscene or defamatory content.
6. Murals may not contain commercial messages; this prohibition shall include, but
not be limited to, advertising for goods or services, corporate logos, sponsorship
logos, the name and/or symbol of a recognizable entity, copyright, or trademark
information related to a business or commercial enterprise of any kind, as well as
artistic depictions of the business, goods, or services being provided on the
premises.
7. Murals must comply with the following construction and placement requirements:
a. The colors, construction materials and mediums to be used for the mural
should be compatible with the architectural style of adjacent buildings and
structures. This requirement is not intended to limit or dictate the content
and/or message of the mural.
b. Murals must be permanently affixed to the structure or building, and must be
constructed of a permanent material or medium to be durable against graffiti,
vandalism, fading, and weather. To this end, the material or medium to be
used for construction of the mural shall be approved, prior to commencement
of the mural, by the Director as constituting such permanent and durable
nature.
8. Murals must be maintained in a safe, neat, and orderly manner.
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9. No mural may consist of, or contain, electrical or mechanical components, or
changing images; provided that, static illumination turned off and back on not more
than once every 24 hours is permitted.
10. Murals may not contain fluorescent colors (i.e., colors that are strikingly bright,
vivid, or glowing).
11. No part of a mural shall exceed the height of the structure on which it is placed.
12. No part of a mural shall extend more than 6 inches from the plane of the wall upon
which it is placed.
13. No mural shall be placed so as to interfere with ingress or egress from any
structure, or in any way obstruct doors, windows, doors, vents or any other similar
building element that would threaten the public health and safety.
14. No mural shall be arranged and illuminated in a manner that will produce a light
intensity of greater than three footcandles above ambient lighting, as measured at
the property line of the nearest residentially zoned property. Illumination must be
directed so that it only illuminates the mural and does not spill over into residential
properties.
16. Murals on properties in specific plans and overlay districts shall, in addition to the
requirements of this Chapter, meet any specific design requirements for murals set
forth in the ordinance(s) establishing the specific plan or overlay district.
17. Murals that would result in a property becoming out of compliance with the
provisions of the City’s Municipal Code or any land use conditions of approval for
the property on which a mural is to be located, are prohibited.
17.75.130 Prohibited Signs.
The following signs and/or sign structures, temporary or permanent, are prohibited:
A. Off-premises signs, except as may be provided in Section 17.75.110 (Signs on Public
Property). The on-premises/off-premises distinction only applies to commercial copy.
B. Signs on public property, including signs placed on street signs and utility poles,
except as may be provided in Section 17.75.110 (Signs on Public Property).
C. Signs or sign structures which by color, wording, or location resemble or conflict with
traffic control signs or devices.
D. Signs which obstruct vehicular views of pedestrians or other vehicles or pedestrian
views of vehicles, so as to affect the safety of the public.
E. Human signs.
F. Rotating, moving, scintillating, blinking or flashing illumination signs, except for
randomly blinking Tivoli lights. Any sign which rotates, moves, scintillates, blinks or
flashes, shall be deactivated within 60 days from the effective date of this chapter,
without compensation.
G. Commercial advertising statuary or holograms.
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H. Airborne signs.
I. Air dancers.
J. Billboards.
K. Mobile billboard advertising displays, and advertising signs on motor vehicles parked
or left standing upon a public street.
L. Signs on hillsides. Signs of any kind, including those created by the arrangement of
vegetation, rocks or other objects on a hillside, which are visible from a public right-
of-way or a neighboring property.
M. Feather signs.
N. Roof signs.
O. Obscene messages or graphic representations.
17.75.140 Removal Without Compensation; Legal Nonconforming Signs.
A. The city may require removal, without compensation, of the following signs:
1. Any sign installed without first complying with all ordinances and regulations in
effect at the time of its construction and erection or use.
2. Any sign found posted, or otherwise affixed upon any public property contrary to
the provisions of this chapter. Such signs shall be immediately removed by the
city.
B. Legal nonconforming signs.
1. Legal nonconforming signs shall be removed without compensation if the sign
meets any of the following criteria:
a. Any sign, including its supporting structure, whose use has ceased, or has been
abandoned by its owner, for a period of not less than 90 days. Costs incurred in
removing an abandoned sign shall be charged to the property owner.
b. Any sign which has been more than 50% destroyed, and the destruction is other
than facial copy replacement.
c. Any sign that has been moved from its original location on the property, or any
sign that has been enlarged by more than 5% sign area or whose height has
been increased by 5% without the required approvals.
d. Any temporary sign which is beyond the time limits set within this chapter for its
category of temporary sign.
e. Any sign which, in the determination of the City’s building official, is or may
become a danger to the public or which is unsafe.
f. Any sign which constitutes a traffic hazard not created by relocation of streets
or highways or by acts of the City or of Los Angeles County.
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2. Legal nonconforming signs must be maintained in accordance with Section
17.75.080(F).
3. Reconstruction of a legal nonconforming sign where 30% or more of the sign
structure is replaced must be brought into full compliance with this chapter.
17.75.150 Abatement.
Signs which may be removed without compensation shall be abated pursuant to the
following process:
A. Director’s Order. The Director shall issue a written order of abatement, and give
notice thereof.
B. Notice. Upon issuance of an order, the Director must forthwith give written notice of
the Order by depositing a copy of the order with the United States Postal Service,
addressed to the owner of the business and to the owner of the property to which the
order relates. Alternatively, the Director may have such person(s) served personally
with copies of the order.
1. The order must contain a description of the property affected, the names of the
owners and/or persons in possession thereof, the basis for the order, and the time
within which the usage must terminate.
2. The order is deemed final 30 days after the date of the notice, unless an appeal is
filed.
C. The sign that is the subject of the order must be removed within the time specified in
the order, which may not exceed 60 days from the date the order is placed in the U.S.
mail.
D. If the sign is not removed within the time provided for by the order, the Director will
arrange for its removal, and the owner or person(s) responsible for the sign shall bear
the cost of the sign’s removal. The owner of the business and the owner of the
property may be jointly and severally responsible for the cost of abatement.
E. Appeal.
1. The owner of property, or the owner of the business, to which an order relates may
appeal the order, either in propria persona or through his or her authorized agent.
The appeal must be in writing, and must articulate the grounds upon which the order
is being appealed. The appeal must be filed before the order becomes final, and shall
include an appeal fee as set by city council resolution.
2. The appeal shall be set for a de novo hearing before the Commission, and notice of
the hearing shall be provided as specified below.
3. At the hearing, the Commission shall hear evidence to determine whether the sign
falls within a category of signs that can be removed without compensation in
accordance with Section 17.75.140 (Removal Without Compensation; Legal
Nonconmforming Signs), and any other matter the Commission deems relevant for a
just resolution. The Commission may hear any and all matters that it deems relevant,
and is not be bound by rules of admissibility of evidence. The Commission may hear
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relevant hearsay evidence, but may not base its findings and decisions on hearsay
evidence alone.
5. The Commission must make a decision at the conclusion of the hearing, which shall
be the effective date of the decision. The decision of the commission is deemed final
10 days after the effective date, unless a timely appeal is made to the city council.
6. Notice. Upon a decision by the Commission either affirming or vacating an order, the
secretary of the Commission shall forthwith give written notice of the same. The notice
shall contain a description of the property affected, the names of the owners of the
property and/or the business affected, the basis for the decision reached, and a
timeline for removal of the sign. The notice of such decision must be given in the
same manner as set forth in Subsection B, above.
7. Mobile billboards. Pursuant to the authority set forth in California Vehicle Code
Section 22651, a mobile billboard advertising display may be removed by any police
officer when left parked or standing in violation of this ordinance, if the registered
owner of the vehicle was previously issued a warning citation for violation of this
section, advising the registered owner that he or she may be subject to penalties
upon a subsequent violation of this section, that may include removal of the vehicle.
Alternatively, a mobile billboard advertising display may be removed without prior
issuance of a warning citation, if the City has posted signs in accordance with
California Vehicle Code Section 22507(a), giving notice that it is unlawful to park,
stand or otherwise allow to remain upon any city street, any mobile billboard
advertising display.
11.75.160 Definitions
Building façade. Any exterior elevation of a building.
Business Building frontage. The width of a building occupied by a single business tenant
that fronts on a public way where customer access to the building is available. Width
is measured as the widest point on an architectural elevation.
Changeable copy. Sign copy designed to be used with removable graphics or letters
which will allow changing of copy.
Corporate sign standards. Standards for logo or sign design approved by a corporation.
Dilapidated. In a state of disrepair or ruin as a result of age or neglect.
Director. The Director of the Community Development Department of the City, including
his or her designee.
Illegal sign. A sign that includes any of the following:
(a) A sign installed without complying with all regulations in effect at the time of its
construction or use;
(b) A sign installed or maintained contrary to any applicable provision of this chapter.
(c) A sign which is a danger to the public or is structurally unsafe; or
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(d) A sign which is a traffic hazard not created by relocation of streets or highways
or by acts of the City.
Illuminated. Signs or individual letters in which an artificial source of light is used to make
the message readable and includes both internally and externally lit signs.
Externally illuminated. A sign whose light source is external to the sign and which
casts its light onto the sign from a distance; or where the light source is behind
an opaque sign element and causes it to be outlined by light reflected from the
surface to which the sign is mounted.
Internally illuminated. A sign whose light source that is concealed or contained within
the sign and becomes visible in darkness through a translucent surface. Message
center signs, digital displays, and signs incorporating neon lighting are not
considered internally illuminated signs for the purposes of this chapter.
Intersection visibility triangle. See Section 17.48.070.
Internally illuminated sign. A sign with a light source located in the interior of the sign so
the light shines through the face of the sign, or with a light source which is attached
to the face of the sign and is perceived as a design element of the sign.
Mural. An original work of visual art which is composed, created or produced firsthand,
and that is painted directly upon, tiled, or affixed directly to an exterior wall of a
structure with the permission of the property owner. A mural is distinguishable from
graffiti based on the property owner’s permission to paint or affix the mural onto the
property, and compliance with the permit provisions of this chapter.
Nonconforming sign. Any permanent or temporary sign, including its physical structure
and supporting elements, which was lawfully erected and maintained in compliance
with all applicable laws in effect at the time of original installation, but which does not
now comply with the provisions of this chapter.
Obscene speech. A message or graphic representation that is obscene, as that term is
defined in Section 311 of the California Penal Code.
Off-premises sign. A sign identifying a business activity, property, services, or product at
some location other than where the sign is displayed, including human signs and
hand-held commercial signs.
On-premises sign. A sign identifying a business activity, property, services, or product
provided at the location where the sign is located. Any sign displaying noncommercial
copy shall be considered an on-premises sign.
Neon lighting. Any sign illuminated by or utilizing in any way tubes filled with neon and/or
related inert gases, or products that produce the same or similar effect as neon, such
as flexible light-emitting diode (LED) neon-like tubing.
Permanent sign. A sign constructed of durable materials and intended to exist for the
duration of time that the use or occupant is located on the premises.
Placed. Erected, constructed, posted, painted, printed, tacked, glued, carved, or
otherwise fastened, affixed or made visible in any manner.
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Public area. An area that is accessible or visible to any member of the public.
Public right-of-way. A public street, plaza, courtyard, pedestrian corridor or walkway, city-
owned parking lot, or alley.
Review authority. The individual or official City body identified by this chapter as having
the responsibility and authority to review, and approve or deny, a permit application.
Sign. Any physical form of visual communication, including its structure and component
parts, which is exposed to exterior view to attract attention to or provide information
about the subject matter or premises, through use of any combination of words,
letters, figures, or symbols. (See below for sign types.)
Sign area. The surface space containing words, letters, figures or symbols, together with
any frame or material forming an integral part of the display but excluding support
structures, the face of the building, and incidental parts not drawing attention to the
subject matter. Where freestanding or projecting signs have two sides or faces, but
only one face is visible from any point, the surface area of only one side shall be
applied to the total sign area permitted.
Sign copy. All portions of a sign displaying a message, including text and symbols, not
including the supporting structure or base of a sign.
Sign height. The vertical distance from the uppermost point used in measuring the area
of a sign to the normal grade immediately below the sign, including its base or the top
of the nearest curb of the street on which the sign fronts, whichever measurement is
the greatest.
Sign Program. A coordinated design plan of one or more signs for an individual business,
a multi-tenant business center, or other site that specifies the number, size,
description, and location of all signs located or to be located on the parcel or business
site.
Sign width. The measurement of a sign or base of a sign at its full extent from side to
side, measured at the widest point.
Sign types.
Abandoned sign. Any lawfully erected sign that, for a period of 90 days or more,
no longer advertises or identifies an ongoing business, activity, product,
service, or other use available on the premise where the sign is located.
A-frame sign. A freestanding portable sign ordinarily in the shape of an “A” or some
variation thereof, which is readily moveable and not permanently attached to
the ground or any structure; also, a sandwich board sign.
Airborne sign. A sign that is tethered by free-floating, such as a balloon sign,
inflatable sign, and/or kite.
Air dancer. A tall, inflatable model, usually of a person or animal, that appears to
move around due to the flow of air through it; also known as tube man, fly guy,
sky dancer, or wacky waving inflatable arm flailing tube man.
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Animated or moving sign. A sign that uses movement, lighting, or special materials
to depict action or create a special effect to imitate movement.
Architectural sign. A sign placed on a retaining, fence/perimeter, or decorative wall,
usually raceway mounted or with individual letters affixed to the structure.
Architectural signs are not affixed to buildings.
Awning or canopy sign. Any sign that is painted or applied to the face, valance, or
side panel of a projecting structure consisting of a frame and a material
covering, attached to and wholly supported by a building wall and installed
over and partially in front of doors, windows, or other openings in a building.
Balloon or balloon sign. Any inflated or inflatable object, with or without copy.
Banner. A temporary sign composed of cloth, canvas, plastic, fabric, or similar
lightweight, non-rigid material that can be mounted to a structure with cord,
rope, cable, or a similar method.
Barber pole. A rotating or stationary cylindrical pole of the traditional red, white,
and blue spiral striped design, identifying the premises as a barber shop.
Billboard. An off-premises sign designed for changeable advertising copy, which
is normally used for the advertisement of goods, products, or services.
Bus bench sign. A temporary message located on the backrest of a City bus
bench.
Business information sign. Signs which provide business information including, but
not limiting to credit card acceptance, business hours, open/closed, or menus.
Changeable copy sign. A sign designed to allow the changing of copy through
manual, mechanical, or electrical means including time and temperature.
Community information bulletin board. A board or similar posting area installed
and maintained by the City for the posting of community information.
Construction sign. See definition of subdivision sign, below.
Directory sign. A pedestrian oriented sign used to provide a directory of tenant
locations within a multi-tenant building(s).
Double-sided sign: A sign constructed to display its message on the outer surfaces
of two parallel planes.
Electronic readerboard. A sign that contains a video screen, rows of light bulbs or
LEDs or other type of electronic display, which when activated forms
messages, symbols, or graphics.
Feather sign. A temporary sign constructed of cloth, canvas, plastic fabric, or
similar lightweight, non-rigid material and supported by a single vertical pole
mounted into the ground or on a portable structure.
Flag. A fabric sheet of square, rectangular, or triangular shape that is mounted on
a pole, freestanding or attached to a structure or building. This sign type
includes official flags of national, state, or local governments. This sign type
does not include feather signs.
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Flashing sign. A sign that contains an intermittent or sequential flashing light
source.
Freestanding sign. A sign fixed in an upright position on the ground not attached
to a structure other than a framework or device erected primarily to support
the sign. Includes monument signs and ground mounted directory signs. Does
not include pole signs.
H-frame sign. A freestanding portable sign ordinarily in the shape of a sideways
“H” or some variation thereof, which is readily moveable and not permanently
attached to the ground or any structure.
Human sign. Any sign or costume held or worn by an individual for the purpose of
advertising a business, goods, or services.
Inflatable sign. A sign that is an air-inflated object, which may be of various shapes,
made of flexible fabric, resting on the ground or a structure and equipped with
a portable blower motor that provides a constant flow of air into the device.
Mobile billboard advertising display. As defined in Section 395.5 of the Vehicle
Code, including any amendments or successor statutes thereto. Mobile
billboards do not include: (1) Advertising signs that are permanently affixed to
the body of, an integral part of, or a fixture of a motor vehicle for permanent
decoration, identification, or display and that do not extend beyond the overall
length, width, or height of the vehicle. (2) If the license plate frame is installed
in compliance with Vehicle Code Section 5201, paper advertisements issued
by a dealer contained within that license plate frame or any advertisements on
that license plate frame. “Permanently affixed” means any of the following: (i)
Painted directly on the body of a motor vehicle. (ii) Applied as a decal on the
body of a motor vehicle. (iii) Placed in a location on the body of a motor vehicle
that was specifically designed by a vehicle manufacturer as defined in Vehicle
Code Section 672 and licensed pursuant to Vehicle Code Section 11701, in
compliance with both state and federal law or guidelines, for the express
purpose of containing an advertising sign.
Monument sign. An independent, freestanding sign supported on the ground
having a solid base.
Parking lot sign. A sign placed or displayed in parking lots to supply information to
people using such lots, including information with respect to liability as well as
entry, exit, and directional information, handicapped parking requirements,
and other information to facilitate the safe movement of vehicles served by the
parking area.
Pennant. A triangular or irregular piece of fabric or other material, whether or not
containing a message of any kind, commonly attached by strings or strands,
or supported on small poles, intended to flap in the wind.
People sign. A person, live or simulated, who is attired or decorated with insignia,
images, costumes, masks, or other symbols that display commercial
messages with the purpose of drawing attention to or advertising for an on-
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premises activity. Such person may or may not be holding a sign. Also known
as human mascots, sign spinner, or walking signs.
Permanent vehicle sign. A sign that is painted directly upon the body of a motor
vehicle, applied as a decal on the body of a motor vehicle, or placed in a
location on the body of a motor vehicle that was specifically designed by a
vehicle manufacturer for the express purpose of containing an advertising
sign, such that they are an integral part of, or fixture of a motor vehicle for
permanent decoration, identification, or display and that do not extend beyond
the overall length, width, or height of the vehicle.
Pole sign. An elevated freestanding sign, typically supported by one or two poles
or columns.
Portable sign. A sign that rests on the ground and is not designed to be
permanently attached to a building or permanently anchored to the ground,
including but not limited to A-frame and H-frame signs. Portable signs do not
include pole or wooden post signs (see Yard sign).
Projecting sign. A sign projecting from and supported by a wall or building with the
display surface of the sign perpendicular to the wall or building.
Public property. Public property means and includes the public right-of-way, and
any property that is owned or controlled by the City or by any other government
agency or district, or private and public utilities. Public property includes City
Hall and the Civic Center, parks, utility poles, lines, and infrastructure, street
trees, traffic control devices, and privately or publicly owned signs.
Roof sign. A sign constructed upon or over a roof or placed so that any portion of
the sign extends above the edge of the roof.
Subdivision or construction sign. A temporary sign placed at a construction site
that provides information regarding the project architect, owner, contractors,
etc.
Suspended sign. A sign that is suspended from the underside of an eave, canopy,
awning, arcade, or other covered walkway.
Wall sign. A sign attached to or painted on the exterior wall of a building with the
display surface of the sign approximately parallel to the building. Wall signs
include directories mounted to the walls of a building.
Window sign. A temporary or permanent sign placed on or behind a window facing
a public way. Window signs do not include common wall windows on the inside
of a building not visible by the general public from any public right-of-way or
any public area.
Yard sign. Any temporary sign placed in the ground or attached to a supporting
structure, posts, or poles, that is not attached to any building, not including
banners.
Subdivision housing development. A housing development entitled pursuant to the
California Subdivision Map Act.
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Street frontage. The portion of the building or property which faces or abuts a street(s).
Support structure. The structural portion of a sign securing the sign to the ground, a
building, or to another structure.
Temporary sign. A sign constructed of paper, cloth, or similar expendable material, which
is intended for a definite and limited period of display, and which is not permanently
affixed to a structure, sign area, or window.
Window area. The area within the perimeter window frames and glass doors located on
a business frontage or street frontage.”
Section 4. This ordinance is exempt from the California Environmental Quality
Act (“CEQA”) pursuant to Section 15061(b)(3) because it consists only of minor
revisions and clarifications to an existing zoning code and will not have the effect
of deleting or substantially changing any regulatory standards or findings. The
proposed Ordinance is an action that does not have the potential to cause significant
effects on the environment, but rather will provide guidance regarding permitted signage
in the City.
Section 5. If any section, subsection, sentence, clause, or phrase of this
ordinance is for any reason held to be invalid or unconstitutional by a decision of any court
of any competent jurisdiction, such decision shall not affect the validity of the remaining
portions of this ordinance. The City Council hereby declares that it would have passed
this ordinance, and each and every section, subsection, sentence, clause and phrase
thereof not declared invalid or unconstitutional without regard to whether any portion
of the ordinance would be subsequently declared invalid or unconstitutional.
Section 6. The City Clerk shall certify to the passage and adoption of this
ordinance, and shall make a minute of the passage and adoption thereof in the records
of and the proceedings of the City Council at which the same is passed and adopted. This
Ordinance shall take effect immediately, pursuant to the authority conferred upon the City
Council by Government Code section 36937. The City Clerk shall cause a summary of
this ordinance to be published in accordance with Government Code section 36933 in a
newspaper of general circulation which is hereby designated for that purpose.
Section 7. Effective Date. This Ordinance shall go into effect on the 31st day after
its passage.
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PASSED, APPROVED AND ADOPTED this 16th day of November 2021.
Eric Alegria, Mayor
Attest:
Teresa Takaoka, City Clerk
STATE OF CALIFORNIA )
COUNTY OF LOS ANGELES )ss
CITY OF RANCHO PALOS VERDES )
I, TERESA TAKAOKA, City Clerk of the City of Rancho Palos Verdes, do hereby certify
that the whole number of members of the City Council of said City is five; that the
foregoing Ordinance No.652 passed first reading on November 2, 2021, was duly adopted
by the City Council of said City at a regular meeting thereof held on November 16, 2021,
and that the same was passed and adopted by the following roll call vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
______________________
Teresa Takaoka, City Clerk
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