CC SR 20200407 02 - Small Business Assistance Plan - COVID-19
CITY COUNCIL MEETING DATE: 04/07/2020
AGENDA REPORT AGENDA HEADING: Regular Business
AGENDA DESCRIPTION:
Consideration and possible action to approve a Small Business Financial Assistance
Plan in response to COVID-19.
RECOMMENDED COUNCIL ACTION:
(1) Provide Staff direction to implement a Small Business Financial Assistance Plan
for certain Rancho Palos Verdes businesses, using one or any combination of
the proposed options.
(2) If selected as an option, adopt Resolution No. 2020- __, authorizing and
approving a one-time only refund in the required Business License Taxes
collected from certain defined small businesses in response to the COVID-19
local emergency and in implementation of City Council Resolution No. 2020-11.
FISCAL IMPACT: Unknown at this time.
Amount Budgeted: $0
Additional Appropriation: N/A
Account Number(s): N/A
ORIGINATED BY: Angelina Garcia, Interim Director of Finance
REVIEWED BY: Same as above
APPROVED BY: Ara Mihranian, AICP, City Manager
ATTACHED SUPPORTING DOCUMENTS:
A. Resolution No. 2020-__ (page A-1)
BACKGROUND AND DISCUSSION:
On March 11, 2020, the World Health Organization declared that the coronavirus
(COVID-19) outbreak was a pandemic. On March 13, 2020, President Trump declared a
national emergency due to COVID-19. On March 17, 2020, the City Council adopted
Resolution No. 2020-11, declaring a local emergency and providing the City additional
powers to coordinate local efforts, and identify and procure resources needed to
effectively address the emergency as needed. On March 19, 2020, Governor Newsom
and the County of Los Angeles issued the “Safer at Home” order, which is effective until
April 19, 2020, unless extended.
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In response to the County and State orders, all nonessential businesses were required
to close and restaurants were required to change their operations by only allowing take-
out and delivery services. The Terranea Resort, Trump National Golf Club, and
America’s Best Value Inn closed for business after the “Safer at Home” order was
issued. As a result of the closures or modified operations of certain City businesses,
Staff began exploring if and how the City can assist its businesses during the COVID-19
pandemic.
Businesses in the City vary in many characteristics, including sales (gross receipts) and
number of employees, to name a few. Generally, there are service-oriented businesses,
such as retail, restaurants, and fitness studios; and professional office services, such as
medical, realtors, and accounting offices. For the purposes of the proposed financial
assistance plan, Staff recommends that assistance be offered to the City’s small
businesses that provide retail, food and other similar services to the community from a
physical (“brick-and-mortar”) location in the City, with gross (sales) receipts of less than
$1.5 million in 2019.
Based on City records, there are approximately 189 of businesses in the City that may
meet these criteria. By comparison, there are nine businesses that generate $1.5 to $5
million, five businesses that generate $5 to $10 million, eight businesses that generate
$10 to $50 million, and one business that generates more than $50 million per year in
gross receipts.
Based on the forgoing discussion, Staff proposes that the City Council consider one or
any combination of the following options to provide temporary financial assistance to
City-defined small businesses during the current COVID-19 crisis.
1. One-Time Refund of the 2020 Business License Tax
In FY19-20, the City budgeted $904,000 in Business License Taxes (BLT). Currently,
the City has received over $800,000 in BLT. Of this amount, the City received slightly
over $450,000 in BLT from 212 businesses located within the City. The intent of the BLT
is to partially offset the cost of providing City services such as public roads and other
City infrastructure.
The BLT is calculated based on gross receipts received within the last 12 months plus a
base tax of $76. About 4% of the businesses in the City generate $1.5 to $5 million in
gross receipts, about 2% of the businesses generate $5 to $10 million, another 4%
generate between $10 to $50 million, and the remaining 89% of local businesses
generate less than $1.5 million in gross receipts.
Since most in-City businesses are currently closed or operating under uncertain
limitations for the foreseeable future, the City Council may consider directing Staff to
issue a one-time only refund of the BLT paid by small businesses for the 2020 calendar
year. Such a refund could essentially be considered an overpayment and pursuant to
Section 5.04.230 of the Rancho Palos Verdes Municipal Code:
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“No refund of an overpayment of taxes imposed by Municipal Code Section 5.04
shall be allowed in whole or in part unless a claim for refund is filed with the City
within a period of one year from the last day of the calendar month following the
period for which the overpayment was made, and all such claims for refund of the
amount of the overpayment must be filed with th e City on forms furnished by him
and in the manner prescribed by him. Upon the filing of such a claim and when
he determines that an overpayment has been made, the City may refund the
amount overpaid”.
A refund will provide businesses affected by COVID-19 to receive immediate assistance
from the City while they seek relief from State and Federal agencies (as described
under the “Additional Information” section of this report). The affected businesses can
send a refund request to the City via email with the following information:
Short statement for the request
Business name
Contact information
Proof of payment of their 2020 Business License Tax
If this option is selected by the City Council, Staff will immediately begin reaching out to
qualifying businesses to implement this program.
The financial impact of this option is a reduction in the BLT revenue in the amount not to
exceed $65,000, less than 1% of the unrestricted surplus in 2019. Staff believes this is
sustainable under current conditions because there is a sufficient General Fund
unrestricted surplus to absorb this reduction to our General Fund Revenues.
Additionally, as this is a one-time reduction, future budgets would not be impacted.
While this is a refund of taxes already collected, Staff believes that the provision of this
assistance plan fosters and promotes a public benefit for which it was enacted. Per
Section 5.04.015 of the Municipal Code:
“The business license tax will contribute to the general fund, and will thereby
partially offset the cost of providing city services, such as public roads and other
public infrastructure and utilities”.
Providing this relief to business owners in an effort to ensure their ongoing operations,
provides a continuation of BLT revenues from these businesses, but also helps to
prevent the likelihood of the blight that could be caused if the businesses cease to
operate due to the COVID-19 pandemic. If the City Council is inclined to approve this
approach, the attached resolution would formally authorize this option.
2. Donations
Another option for City Council consideration would be to call on the Rancho Palos
Verdes community to provide donations to assist local businesses that have been
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financially impacted due to COVID-19. The most popular online crowdsource-funding
platform, GoFundMe, offers a secure platform and has already set up a fund to help
small businesses affected by COVID-19. Additionally, this organization has partnered
with other companies (Intuit and Yelp) by contributing an initial $1.5 million in donations
to their Small Business Relief Initiative. The benefit to requesting contributions through
this platform is that this is the most widely used site for crowdsource funding, and
anyone (not just the Rancho Palos Verdes community) could donate.
Under this option, the City would administer the fund specifically for the benefit of the
City’s small businesses (as defined in this plan) and distribute proceeds to local
businesses based on criteria set forth by the City. All donations accepted would be tax-
deductible to the donors.
The financial impact of this option is the fees charged by GoFundMe: 2.9 percent
payment-processing fee on each donation plus 30 cents per donation, which would be
the City’s cost to administer. As an example, if the City were to take in 1,000 donations
for $100 apiece ($100,000 total), the fee paid by the City would be $3,200. Based on
the relatively low cost relative to the relief we can provide to the small business
community, Staff believes the City can sustain this cost. Should the City Council
consider making this effort cost-neutral, Staff could explore passing on the fees to the
donation recipient.
3. CDBG Stimulus
The Los Angeles County Development Authority (LACDA) is exploring various
opportunities to provide programs and services to support the resiliency of businesses
across Los Angeles County. One idea being considered is to utilize Community
Development Block Grant (CDBG) funds to provide loans and grants to low- and
moderate-income owners of microenterprise businesses. A microenterprise business is
a small business that has five (5) or fewer employees. These funds could be used for
short-term working capital for operating expenses to retain jobs and support service
delivery.
The City receives approximately $140,000 in CDBG funds on an annual basis. These
funds are currently programmed to fund capital project improvements, mostly curb-cut
enhancements to provide accessibility in accordance with Americans with Disabilities
Act (ADA) guidelines. Currently, the City has approximately $30,000 in unspent funds
available to repurpose to fund these loans. Loans would be subject to the interest rates
and repayment terms established by CDBG, and interest earned is required to be
allocated to future CDBG-eligible programs. It is not uncommon for CDBG loans to be
issued bearing no interest. As the loan portion would eventually be repaid, the City
would not necessarily have to forgo implementing future ADA-compliant curb-cut
enhancements, as they would be timed based on loan repayment dates.
The financial impact of this option would be the remaining, unspent CDBG balance of
$30,000. However, should a borrower default, the City would need to find another
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funding source for future capital project improvements. Absent CDBG funding, these
projects would compete with others for Capital Fund reserves.
ADDITIONAL INFORMATION
In addition to the above-mentioned options, the following list of additional options to
assist all of the City’s businesses, including Federal and Local programs currently
available to the small business community, is provided for discussion purposes.
State and Federal Resources for Businesses
State and Federal resources are currently available to help small businesses financially
impacted by the COVID-19 crisis. In addition to the possible City programs described
above, the following options are currently available to local businesses.
U.S. Small Business Administration (SBA) Economic Injury Disaster Loans
SBA's Economic Injury Disaster Loans offer up to $2 million in working capital to assist
small businesses in paying for fixed debts, payroll, accounts payable and other financial
obligations and operating expenses that cannot be paid due to the financial impact of
the COVID-19. The interest rate is 3.75% for small businesses and 2.75% for non-
profits. SBA offers loans with long-term repayments in order to keep payments
affordable, up to a maximum of 30 years. Terms are determined on a case-by-case
basis, based on the borrower's ability to repay. If the business requests a loan over
$25,000, collateral may be required.
Applicants may apply online by visiting disasterloan.sba.gov/ela. The deadline to apply
for an Economic Injury Disaster Loan is December 16, 2020. For additional information
on the Economic Injury Disaster Loan, business owners should call (800) 659-2955 or
email disastercustomerservice@sba.gov.
SBA Capital Loans
SBA also works with lenders to provide loans to small businesses. The agency doesn’t
lend money directly to small business owners but sets guidelines for loans made by its
partnering lenders to make it easier for small businesses to get loans. Loans
guaranteed by the SBA range from small to large and can be used for most business
purposes, including long-term fixed assets and operating capital. For more information,
business owners should visit sba.gov/funding-programs/loans.
California Infrastructure and Economic Development Bank (IBANK)
IBANK's Disaster Relief Loan Guarantee Program is currently available to small
businesses needing assistance to overcome economic injury caused by COVID-19.
Financial Development Corporation (FDC) partners throughout the State are assisting
businesses in securing a 95% guarantee on bank loans of up to $1 million. For
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additional information on the Disaster Relief Loan Guarantee Program, business owners
should visit ibank.ca.gov/small-business-finance-center.
Tax Assistance
Employers experiencing a hardship as a result of COVID-19 may request up to a 60-day
extension of time from the California Employment Development Department (EDD) to
file their state payroll reports and/or deposit state payroll taxes without penalty or
interest. A written request for extension must be received within 60 days from the
original delinquent date of the payment or return. For more information, business
owners should call the EDD Taxpayer Assistance Center at:
Toll-free from the U.S. or Canada: 1-888-745-3886
Hearing impaired (TTY): 1-800-547-9565
Outside the U.S. or Canada: 1-916-464-3502
Transient Occupancy Tax Relief Credits
On an annual basis, the City receives approximately $5.6 million in Transient
Occupancy Tax (TOT), or 17.7% of the FY19-20 General Fund revenue budget. Of this,
nearly 96% is received from one hotel: the Terranea Resort. The closure of both City
hotels will undoubtedly impact this revenue base, both for the hotels and for the City.
Recognizing the financial stress this places on the hotels, the City Council may ask Staff
to come back at its next meeting (April 21, 2020) with a report to consider assisting the
two City hotels with the payment of their TOT. This could either be in the form of
deferring the timing of the TOT payments for the period during which they experience
significant decline in occupancy, or offering these hotels short-term loans up to the
amount of their calculated TOT payment, with interest equal to the LAIF rate or City
average rate of return, as another measure to allow a deferral of the TOT.
CONCLUSION:
In an effort to provide financial assistance to those local small businesses experiencing
a downturn in revenues and activity due to the COVID-19 pandemic, Staff has identified
options for the City Council’s consideration to financially assist the City’s valued small
business community. As such, Staff seeks direction from the City Council about
implementing a Small Business Assistance Plan.
ALTERNATIVES:
In addition to the Staff recommendation, the following alternative actions are available
for the City Council’s consideration:
1. Take no action.
2. Provide Staff with further direction.
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01203.0001/636842.2
RESOLUTION NO. 2020-__
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
RANCHO PALOS VERDES, CALIFORNIA, AUTHORIZING
AND APPROVING A ONE-TIME ONLY REDUCTION IN THE
REQUIRED BUSINESS LICENSE TAXES COLLECTED
FROM CERTAIN DEFINED SMALL BUSINESSES IN
RESPONSE TO THE COVID-19 LOCAL EMERGENCY AND
IN IMPLEMENTATION OF CITY COUNCIL RESOLUTION
NO. 2020-11
WHEREAS, in December 2019, an outbreak of respiratory illness due to a novel
coronavirus (a disease now known as COVID-19) was first identified in Wuhan City, Hubei
Province, China; and,
WHEREAS, COVID-19 is a respiratory disease that may result in serious illness
or death and is easily transmissible from person to person, and according to the federal
Centers for Disease Control and Prevention (“CDC”) as of March 29, 2020 there are over
120,000 confirmed cases of COVID-19 in the United States and over 2,100 deaths due
to COVID-19 in the United States; and
WHEREAS, on March 4, 2020, the Governor declared the existence of a state of
emergency in the State of California due to the threat posed by COVID-19; and
WHEREAS, on March 11, 2020, the Director-General for the World Health
Organization declared that COVID-19 can be characterized as a “pandemic”; and
WHEREAS, on March 13, 2020, the President of the United States declared that
the outbreak of COVID-19 in the United States constitutes a national emergency; and
WHEREAS, on March 14, 2020, the Governor issued Executive Order N-25-20,
which ordered that “[a]ll residents are to heed any orders and guidance of state and local
public health officials, including, but not limited to the imposition of social distancing
measures, to control the spread of COVID-19”; and
WHEREAS, on March 17, 2020, the Rancho Palos Verdes City Council through
Resolution No. 2020-11, proclaimed the existence of a local emergency, and confirmed
and ratified the proclamation by the Director of the existence of a local emergency in
response to COVID-19; and
WHEREAS, on March 18, 2020, the Los Angeles County Emergency Services
Director further issued a Countywide Shelter at Home Order and Regulation No. 4 for the
County of Los Angeles (“County”) that took effect on Thursday, March 19, 2020 at 5:00
p.m., and that was further amended and ratified by the County Health Officer on March
21, 2020; and
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01203.0001/636842.2
WHEREAS, on March 19, 2020, the Governor issued Executive Order N-33-20,
including the Order of the State Public Health Officer mandating all individuals living in
the State of California to stay home or at their place of residence except as needed to
maintain continuity of operations of the federal critical infrastructure sectors, as outlined
at https://www.cisa.gov/identifying-critical-infrastructure-during-covid-19; and
WHEREAS, the Governor, the State Public Health Officer, the Los Angeles County
Emergency Services Director, and the Los Angeles County Health Officer have
promulgated and issued, and will reasonably continue to promulgate and issue, various
orders, rules and regulations concerning the COVID-19 state of emergency that are
applicable within the jurisdiction of the City of Rancho Palos Verdes (“Orders”), pursuant
to State and County law, including but not limited to the California Emergency Services
Act (Gov. Code §§ 8550, et seq.) and the California Public Health & Safety Code §§
101029, 120155, 120275, 120295; and
WHEREAS, in a short period of time, COVID-19 has rapidly spread throughout
California, the County of Los Angeles, and the City of Rancho Palos Verdes, necessitating
stringent public health emergency orders as well as guidance from federal, state and local
authorities; and
WHEREAS, the COVID-19 pandemic continues to spread rapidly within California,
the County of Los Angeles, and the City of Rancho Palos Verdes, continues to present
an immediate and significant risk to public health and safety, and can result in serious
illness or death, especially to vulnerable populations, including the elderly and those with
underlying health conditions; and
WHEREAS, heightened levels of public health and safety planning and
preparedness have been necessitated in preparation for and response to confirmed
cases of COVID-19 in the County of Los Angeles, and rapid response not lending itself
to otherwise applicable notice and approval timelines has been and will be necessary to
respond to the rapidly evolving pandemic and to mitigate against the spread of COVID-
19 and its resulting public health and safety impacts; and
WHEREAS, one of the many effects of the COVID-19 pandemic and the various
state, county, and local declarations of local emergency, and the implementing orders
flowing therefrom, is the economic distress that may be experienced by local businesses,
particularly those not included in the 16 critical infrastructure sectors defined by PPD-2;
and
WHEREAS, Californians in 16 critical sectors are to continue working. The 16
critical infrastructure sectors, as defined by Presidential Policy Directive 21 (PPD-21) are
defined as those whose assets, systems, and networks, whether physical or virtual, are
considered so vital to the United States that their incapacitation or destruction would have
a debilitating effect on security, national economic security, national public health or
safety, or any combination thereof; and
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01203.0001/636842.2
WHEREAS, examples of these essential services include pharmacies, grocery
stores, takeout and delivery restaurants, and banks to name a few. While a portion of the
City’s business community falls within this category, there are a substantial amount that
have been negatively impacted by the mandated closures, as they do not meet the
definition of “critical infrastructure sectors”; and
WHEREAS, the courts have consistently recognized that actions to respond to an
epidemic are “designed to promote the public interests, as opposed to the furtherance of
the advantage of individuals” and that “[s]uch a determination of a public purpose is
peculiarly the function of the Legislature, not of the courts”; and
WHEREAS, in order to provide relief from such economic distress, to promote the
general welfare of the City’s small business community, the provision of Municipal Code,
Chapter 5.04, that apply to the taxes administered by the City of Rancho Palos Verdes
shall be adjusted, on a one-time basis, as provided hereinafter so as to afford a Business
License Tax refund to businesses that experience negative financial impacts as a result
of COVID-19
NOW, THEREFORE, THE RANCHO PALOS VERDES CITY COUNCIL HEREBY
RESOLVES, AS FOLLOWS:
SECTION 1. The foregoing recitals are true and correct and are incorporated
herein as the findings of the City Council and the factual and legal predicate for the actions
taken hereinafter.
SECTION 2. In order to mitigate the adverse impacts of the foregoing declarations
of emergency, and implementing orders, during the pendency of such emergency on the
“small businesses,” as defined hereinafter, located with the geographic boundaries of the
City of Rancho Palos Verdes, the Director of Emergency Services, acting by and through
the Interim Finance Director, is hereby authorized and ordered to undertake the following
tasks:
(1) upon request by a “small business,” as defined hereinafter, refund the
Business License Tax amounts paid for their Calendar Year 2020 Business License Tax
pursuant to Rancho Palos Verdes Municipal Code, Chapter 5.04; and
(2) in order to affect such refund an impacted “small businesses” must request
such, in writing, and provide following information:
• Short statement on the reason for the refund request
• Business name
• Contact information
• Proof of payment of the Calendar Year 2020 Business License Tax
(3) following a review of the information provided, issue, as warranted, and upon
compliance with the following sections of this resolution, a refund for any payment of
business license tax so evidenced; and
(4) for the purposes of such re-assessment, an eligible “small business” shall be
defined as a “brick and mortar” business located with the geographic boundaries of the
City of Rancho Palos Verdes that generated less than $1.5 million in 2019 gross receipts.
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01203.0001/636842.2
SECTION 3. No refund of an overpayment of taxes imposed by Rancho Palos
Municipal Code, Chapter 5.04, shall be allowed in whole or in part unless a claim for
refund is filed with the City within a period of one year from the last day of the calendar
month following the period for which the overpayment was made, and all such claims for
refund of the amount of the overpayment must be filed with the City on forms furnished
by him and in the manner prescribed by him.
SECTION 4. Upon the filing of such a claim the City’s Director of Emergency
Services, acting by and through the Interim Finance Director, may determine that an
overpayment of taxes has been made. Upon such a determination, the Director of
Administrative Services may authorize a refund the amount overpaid.
SECTION 5. This Resolution shall take effect immediately upon adoption of a
majority of the entire membership of the Rancho Palos Verdes City Council at a duly
convened virtual City Council meeting.
SECTION 6. The City Clerk shall certify to the passage and adoption of this
resolution.
PASSED, APPROVED and ADOPTED on this 7th day of April, 2020.
_____________________
John Cruikshank, Mayor
Attest:
___________________________
Emily Colborn, City Clerk
State of California )
County of Los Angeles ) ss
City of Rancho Palos Verdes )
I, Emily Colborn, City Clerk of the City of Rancho Palos Verdes, hereby certify that the
above Resolution No. 2020-__ was duly and regularly passed and adopted by the said
City Council at a regular meeting thereof held on April 7, 2020.
________________________
Emily Colborn, City Clerk
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