CC SR 20191015 F - Flock Camera Proof of Concept
RANCHO PALOS VERDES CITY COUNCIL MEETING DATE: 10/15/2019
AGENDA REPORT AGENDA HEADING: Consent Calendar
AGENDA DESCRIPTION:
Consideration and possible action to authorize funding for the Homeowners Association
(HOA) Security Camera Grant Program to be used to test Flock cameras for a proof of
concept
RECOMMENDED COUNCIL ACTION:
(1) Authorize Staff to use funding from the HOA Security Camera Grant Program to
test Flock cameras for a proof of concept.
FISCAL IMPACT: The funding for HOA Security Camera grants has already been
budgeted, and the recommended action would only slightly alter the use of these funds.
Amount Budgeted: $
Additional Appropriation: $ 0
Account Number(s): 101-400-6120-5101
ORIGINATED BY: Gabriella Yap, Deputy City Manager
REVIEWED BY: Same as above
APPROVED BY: Doug Willmore, City Manager
ATTACHED SUPPORTING DOCUMENTS:
A. Flock proposal for Oceanfront Estates (page A-1)
BACKGROUND AND ANALYSIS
As discussed at the August 20, 2019 City Council meeting, the Council previously
approved grants through a City program to assist HOAs with funding for security
cameras for their neighborhoods. The City grant pays half the security camera system
equipment cost, and, in addition to streamlining the process, waives the permit fees.
Each HOA is responsible for the infrastructure, such as poles and electrical
connections, its placement and approval of the contractor’s work, as well as
communication line costs. The City has been assisting HOAs by setting up
communication lines through the City and charging HOAs the pass-through cost so that
they can take advantage of the City’s discounted rate.
There has been significant interest in the program, but many HOAs were concerned
about the infrastructure costs, which vary widely by location depending on how far away
an electrical power source is located. Staff met with Flock Safety, a startup that offers
solar options for cameras and has recently acquired automated license plate recognition
1
(ALPR) capability. This camera costs $2,000 per year, so there is a significant ongoing
cost, but it may be an option for HOAs that are concerned about infrastructure costs.
Oceanfront Estates HOA participated in the grant program and made a significant
investment in the infrastructure and cameras. However, it would like to test the new
features provided by the Flock system side-by-side with its current system and has
requested the City partner with it on this. Staff recommends splitting the cost of five
Flock cameras for one year with Oceanfront Estates HOA, meaning the City’s share
would be $5,000. Similar to the existing camera grant program, the contract would b e
between the HOA and Flock, with the City helping to provide funding for a proof of
concept.
ALTERNATIVES
In addition to the Staff recommendations, the following alternate actions are available
for the City Council’s consideration:
1. Do not authorize using funding from the HOA Security Camera Grant
Program for this purpose.
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Today's Date - 9/23/19
This proposal expires in 30 days.
Flock Safety -
Oceanfront Estates, Rancho Palos
Verdes, CA
Flock Safety’s mission is to eliminate non-violent crime. This is possible with crime- ghting
technology that provides coverage for the entire neighborhood. When a crime occurs, Flock
Safety license plate reading cameras deliver the actionable evidence police need to make an
arrest.
Who We Are
Flock Safety is headquartered in Atlanta, Georgia with camera systems live in 300 cities in 32
states. With formal police relationships across the nation, our team is helping local police solve 3-
4 crimes a day.
Why We Exist
87% of crime goes unsolved. Why is that? Police departments need actionable evidence to help
solve and deter crime. Today, facial recognition with traditional surveillance cameras don’t
provide reliable information to make an arrest.
The Flock Safety camera not only captures the footage police need, but it is easily searchable by
car type, color, timeframe, or plate details.
Product & Services
Most surveillance cameras watch crime happen. Flock Safety cameras help prevent and solve
crime. Our crime- ghting technology uses license plate reading functionality to capture vehicle
images. Then, machine learning software pulls characteristics into a searchable format to easily
pull footage when you need it, in a matter of seconds.
Where facial recognition helps police solve crimes on TV, if the person is not a "known" suspect,
the case often goes cold. The most actionable evidence that police need to track a suspect is a
license plate.
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Today's Date - 9/23/19
This proposal expires in 30 days.
Camera Hardware
Camera - Motion detection and infrared
technology
Capture - Vehicles up to 75 MPH and 75
ft from camera
Power - Solar Panel with back-up battery
Internet - Cellular LTE Connection
Production - Designed and
manufactured in the United States
Footage Software
Access - Use any internet-based device
Footage - Stored for 30 days in the cloud
Encrypted - Secured with AES256
encryption
Search - Filter results by color, vehicle
type and more
Privacy & Access Handling
Your neighborhood 100% owns the data. Flock will not share, sell, or access your data. Your
community decides who can access footage from the web portal, an HOA board member,
trusted neighbor, or every neighbor - it’s your call.
The Flock Safety Safelist marks footage as "resident" for any participating member in the
neighborhood. Anyone concerned due to privacy concerns can opt-out, so their vehicle
information is completely removed from footage capture.
Day Footage Night Footage
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Today's Date - 9/23/19
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Customer Support
Flock Safety is not just a camera you buy and we walk away from your community. We provide
Safety-as-a-Service, meaning, every community has a dedicated Customer Success Manager for
ongoing support.
Need help nding footage?
Don't know what to do when a crime occurs?
Something happen to your camera?
Want to provide someone with temporary access?
Our team is here to help, just call 404.202.5783 or email hello@ ocksafety.com.
Crime Assistance
In the event of a crime, there are several options for how to handle your Flock Safety footage:
1. Download footage and email the images directly to the investigating of cer.
2. Print out the footage and share the images physically with law enforcement.
3. Contact Flock Safety to request temporary access be provided to police.
Our team is here to help your community, so law enforcement has the actionable evidence
needed to investigate the crime. Every day, we work with customers to help stop crime in their
community. See how these customers have used Flock Safety to help.
A-3
Today's Date - 9/23/19
This proposal expires in 30 days.
Take Proactive Steps Before There's Crime
Just like home insurance, preventative safety steps help secure every home in your community.
Hopefully, crime never comes to your neighborhood, but if it does, make sure you have suf cient
coverage to cover the cost of crime. Did you know Flock Safety, cameras cost less than the
average household loses to crime a year?
FBI reports property crimes cost about $15.6 Billion per year
US has over 118 Million households
Meaning the average homeowner loses $132 to crime yearly
The typical cost of a Flock Safety camera per household is between $20-40 each year. Make the
investment today for a protected community!
Installation & Signage
Flock Safety installs and maintains the camera system for your community. Technicians leverage
solar and battery for power, then cellular (LTE) for data communications, removing additional
upfront costs.
Our team works with your neighborhood to determine the best location for the cameras. At a
minimum, we recommend them near the entrance(s), but encourage placing them strategically
throughout the community for maximum effectiveness. All installations include an 8 foot pole to
mount the camera. A 14 foot pole is available for a one-time charge of $250.00.
In addition to your camera setup, your technician will install a metal "Flock Safety Protected"
sign. These will go on existing poles at the entrance of the community for added safety.
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Today's Date - 9/23/19
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Oceanfront Estates, Rancho Palos Verdes, CA - Suggested Camera Locations
When deciding on camera placement, it is best practice to have 2 cameras per entrance. One to
capturing incoming traf c and another for outgoing traf c. Having this information provides a
timestamp of a vehicle's time within your community. This is especially important if an incident
occurs and you need to provide evidence to local authorities.
A-5
Today's Date - 9/23/19
This proposal expires in 30 days.A-6
Today's Date - 9/23/19
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Next Steps & Contract Details
Flock Safety cameras quickly and easily gather the evidence the police need to solve crime, and
we're helping solve 3-4 crimes a day with neighborhoods just like yours.
This fully infrastructure-free setup with solar power, allows us to offer exible and affordable
pricing. Helping your community prevent and solve crime in a matter of weeks.
Once your community has shared this proposal with leadership
for review, you can expect these next steps:
1. Sign the Flock Safety Purchase Order (PO)
2. Complete the billing setup steps
3. Meet your Customer Success Manager
4. Get your cameras and signs installed (4-6 weeks)
If you have any questions, please feel free to contact me at
renzo@ ocksafety.com or 404-800-0369.
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Today's Date - 9/23/19
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Subtotal $10,000.00
Total Per Year $10,000.00
Price QTY Subtotal
Contract Details
Annual System Price (Recurring
Subscription)
per year
2 year term
$2,000.00 5 $10,000.00
Automatic License Plate Reader
(ALPR)
Solar Power
Maintenance Warranty
$0.00 5 $0.00
Hosting & Analytics
Cloud Footage Hosting
Ongoing Software Enhancements
Cellular
$0.00 5 $0.00
Installation (One Time Fee)
Camera Setup
Shipping & Handling
Mounting Equipment
"Flock Safety Protected" Sign
$0.00 5 $0.00
8 Foot Pole $0.00 5 $0.00
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