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RPVCCA_CC_SR_2011_10_18_01_Code_Amend_Temp_Event_BannersC f T Y O F R A N C H O P A L O S V E R D E S M E M O R A N D U M O U N C I L M E M B E R S D V L O P M E N T D I R E C T O R O R N E Y H O N O R A B L E M A Y O R A N D C I T A b i g a i l H a r w e l l , A s s i s t a n t P l a n n e r J O E L R O J A S , A I C P , C O M M U N I T A N D C A R O L W . L Y N C H , C I T Y O C T O B E R 1 8 , 2 0 1 1 C O D E A M E N D M E N T T O R E V I S E T H E C U R R E N T P R O G R A M T H A T A L L O W S N O N - C O M M E R C I A L O R G A N I Z A T I O N S T O P L A C E T E M P O R A R Y S P E C I A L E V E N T B A N N E R S I N T H E C I T Y ' S R I G H T S - O F - W A Y . C A R O L Y N L E H R , C I T Y M A N A G E R R E V I E W E D : S t a f f C o o r d i n a t o r : D A T E : S U B J E C T : T O : F R O M : R E C O M M E N D A T I O N R e i n t r o d u c e O r d i n a n c e N o . 5 2 7 , t h e r e b y a m e n d i n g S e c t i o n 1 7 . 7 6 . 0 5 0 . 0 o f t h e R a n c h o P a l o s V e r d e s M u n i c i p a l C o d e t o r e v i s e a n d c l a r i f y t h e r e q u i r e m e n t s f o r t h e p l a c e m e n t o f t e m p o r a r y n o n c o m m e r c i a l b a n n e r s w i t h i n t h r e e d e s i g n a t e d a r e a s i n t h e p u b l i c s t r e e t r i g h t s - o f - w a y . B A C K G R O U N D O n O c t o b e r 4 , 2 0 1 1 , t h e C i t y C o u n c i l c o n d u c t e d a p u b l i c h e a r i n g , a t w h i c h t i m e t h e y i n t r o d u c e d O r d i n a n c e N o . 5 2 7 t o a m e n d S e c t i o n 1 7 . 7 6 . 0 5 0 . 0 . 4 o f t h e D e v e l o p m e n t C o d e t o r e v i s e a n d c l a r i f y t h e r e q u i r e m e n t s f o r t h e p l a c e m e n t o f t e m p o r a r y b a n n e r s a d v e r t i s i n g n o n c o m m e r c i a l s p e c i a l e v e n t s i n t h e p u b l i c s t r e e t r i g h t s - o f - w a y . I n a d d i t i o n , t h e C i t y C o u n c i l a p p r o v e d t h e f o l l o w i n g t h r e e n e w l o c a t i o n s f o r t h e p l a c e m e n t o f 2 t e m p o r a r y b a n n e r s : 1 ) t h e i n t e r s e c t i o n o f H a w t h o r n e B o u l e v a r d a n d I n d i a n P e a k R o a d ; 2 ) t h e i n t e r s e c t i o n o f C r e n s h a w B o u l e v a r d a n d I n d i a n P e a k R o a d ; a n d , 3 ) t h e i n t e r s e c t i o n o f P a l o s V e r d e s D r i v e E a s t a n d M i r a l e s t e D r i v e . F u r t h e r m o r e , t h e C i t y C o u n c i l d i r e c t e d S t a f f t o b r i n g b a c k t h e a m e n d e d t e m p o r a r y b a n n e r p r o g r a m i n n i n e ( 9 ) t o t w e l v e ( 1 2 ) m o n t h s f r o m t h e d a t e o f o r d i n a n c e a d o p t i o n t o a s s e s s t h e a m e n d e d p r o g r a m a n d a p p r o v e d l o c a t i o n s . T h e C i t y C o u n c i l c o n t i n u e d t h e p u b l i c h e a r i n g t o O c t o b e r 1 8 , 2 0 1 1 s o t h e C i t y A t t o r n e y c o u l d e v a l u a t e w h e t h e r t o a d d d e f i n i t i o n s o f t h e t e r m " c o m m e r c i a l " a n d " n o n c o m m e r c i a l " t o t h e i n t r o d u c e d o r d i n a n c e . 1 - 1 C i t y C o u n c i l M e e t i n g C o d e A m e n d m e n t t o r T e m p o r a r y B a n n e r s i n t h e P u b l i c R i g h t s - o t - W a y O c t o b e r 1 8 , 2 0 1 1 D I S C U S S I O N I n r e s p o n s e t o t h e C i t y C o u n c i l ' s q u e s t i o n o f w h e t h e r t h e t e r m " n o n c o m m e r c i a l " s h o u l d b e d e f i n e d i n t h e o r d i n a n c e , t h e C i t y A t t o r n e y ' s O f f i c e l o o k e d a t r e c e n t c a s e s t h a t h a v e a d d r e s s e d t h e d i s t i n c t i o n b e t w e e n c o m m e r c i a l a n d n o n c o m m e r c i a l s p e e c h . T h e t e s t t h a t t h e c o u r t s h a v e d e v e l o p e d f o r i d e n t i f y i n g c o m m e r c i a l s p e e c h i s w h e t h e r t h e e x p r e s s i o n a t i s s u e p r o p o s e s a c o m m e r c i a l t r a n s a c t i o n . ( C i s n e r o s v . U . D . R e g i s t r y , I n c . ( 1 9 9 6 ) 5 1 6 U . S . 1 0 7 4 ; H o f f m a n v . C a p i t a l C i t i e s / A B C , I n c . ( 9 t h C i r . , 2 0 0 1 ) 2 5 5 F . 3 d 1 1 8 0 ; B r o n c o W i n e C o . v . J o l l y ( 2 0 0 5 ) 1 2 9 C a l . A p p . 4 t h 9 8 8 , m o d . o n d e n . r e h g . J u n e 2 0 , 2 0 0 5 [ c o m m e r c i a l s p e e c h i s e x p r e s s i o n r e l a t e d s o l e l y t o t h e e c o n o m i c i n t e r e s t s o f t h e s p e a k e r a n d i t s a u d i e n c e , a n d d o e s n o m o r e t h a n p r o p o s e a c o m m e r c i a l t r a n s a c t i o n ] ; B a b a v . B o a r d o f S u p ' r s o f C i t y a n d C o u n t y o f S a n F r a n c i s c o ( 2 0 0 4 ) 2 1 C a l . R p t r . 3 d 4 2 8 [ c o m m e r c i a l s p e e c h , a t i t s c o r e , i s s p e e c h t h a t g o e s b e y o n d p r o p o s i n g s u c h a t r a n s a c t i o n b u t y e t r e l a t e s s o l e l y t o t h e e c o n o m i c i n t e r e s t s o f t h e s p e a k e r a n d i t s a u d i e n c e ] . ) T h e c o r e n o t i o n o f c o m m e r c i a l s p e e c h i s s p e e c h t h a t d o e s n o m o r e t h a n p r o p o s e a c o m m e r c i a l t r a n s a c t i o n , i n v o l v i n g f a c t o r s s u c h a s a n a d v e r t i s i n g f o r m a t , p r o d u c t r e f e r e n c e s , a n d e c o n o m i c m o t i v a t i o n , a n d t y p i c a l l y i n v o l v e s s t a t e m e n t s a b o u t a p r o d u c t o r s e r v i c e o r a b o u t t h e o p e r a t i o n s o r q u a l i f i c a t i o n s o f t h e p e r s o n o f f e r i n g t h e p r o d u c t o r s e r v i c e . ( A R P P h a r m a c y S e t v i c e s , I n c . v . G a l l a g h e r B a s s e t t S e t v i c e s , I n c . ( 2 0 0 6 ) 1 3 5 C a l . A p p . 4 t h 8 4 1 . ) W h e n d i s t i n g u i s h i n g b e t w e e n c o m m e r c i a l a n d n o n c o m m e r c i a l s p e e c h i n g e n e r a l , c o u r t s c o n s i d e r t h r e e f a c t o r s : ( 1 ) a d v e r t i s i n g f o r m a t , ( 2 ) p r o d u c t r e f e r e n c e s , a n d ( 3 ) c o m m e r c i a l m o t i v a t i o n . T h e s e t h r e e f a c t o r s s t e m f r o m t h e U . S . S u p r e m e C o u r t ' s d i s c u s s i o n i n B o l g e r v . Y o u n g s D r u g P r o d u c t s ( 1 9 8 3 ) 4 6 3 U . S . 6 0 . I n c o m b i n a t i o n , t h e s e f a c t o r s m a y s u p p o r t a c h a r a c t e r i z a t i o n o f c o m m e r c i a l s p e e c h , a l t h o u g h n o n e o f t h e s e f a c t o r s i s s u f f i c i e n t b y i t s e l f ; a l s o , a l l o f t h e s e f a c t o r s i n c o m b i n a t i o n , o r a n y o n e o f t h e m i n d i v i d u a l l y , m a y n o t b e n e c e s s a r y t o s u p p o r t a c o n c l u s i o n t h a t s p e e c h i s c o m m e r c i a l . ( K a s k y v . N i k e , I n c . ( 2 0 0 2 ) 2 7 C a l . 4 t h 9 3 9 , 9 5 6 - 9 5 8 . ) I n K a s k y v . N i k e , I n c . , s u p r a , t h e C a l i f o r n i a C o u r t m a d e t h e f o l l o w i n g o b s e r v a t i o n s a b o u t t h e U n i t e d S t a t e s S u p r e m e C o u r t ' s d e c i s i o n i n B o l g e r . " T h e h i g h c o u r t a l s o c a u t i o n e d , a s i t h a d i n p a s t c a s e s , t h a t s t a t e m e n t s m a y p r o p e r l y b e c a t e g o r i z e d a s c o m m e r c i a l ' n o t w i t h s t a n d i n g t h e f a c t t h a t t h e y c o n t a i n d i s c u s s i o n s o f i m p o r t a n t p u b l i c i s s u e s , ' a n d t h a t " a d v e r t i s i n g w h i c h ' l i n k s a p r o d u c t t o a c u r r e n t p u b l i c d e b a t e ' i s n o t t h e r e b y e n t i t l e d t o t h e c o n s t i t u t i o n a l p r o t e c t i o n a f f o r d e d n o n c o m m e r c i a l s p e e c h , ' e x p l a i n i n g f u r t h e r t h a t " [ a ] d v e r t i s e r s s h o u l d n o t b e p e r m i t t e d t o i m m u n i z e f a l s e o r m i s l e a d i n g p r o d u c t i n f o r m a t i o n f r o m g o v e r n m e n t r e g u l a t i o n s i m p l y b y i n c l u d i n g r e f e r e n c e s t o p u b l i c i s s u e s . " ( B o l g e r , s u p r a , 4 6 3 U . S . a t p p . 6 7 - 6 8 , f n . o m i t t e d ; a c c o r d , B o a r d o f T r u s t e e s , S t a t e U n i v . o f N . Y . v . F o x , s u p r a , 4 9 2 U . S . 4 6 9 , 4 7 5 ; Z a u d e r e r v . O f f i c e o f D i s c i p l i n a r y C o u n s e l , s u p r a , 4 7 1 U . S . a t p . 6 3 7 , f n . 7 ; s e e a l s o G r e a t e r N e w O r l e a n s B r o a d c a s t i n g A s s n . , I n c . v . U n i t e d S t a t e s , s u p r a , 5 2 7 U . S . a t p . 1 8 4 [ r e c o g n i z i n g t h a t c o m m e r c i a l s p e e c h m a y 1 3 9 9 3 4 5 1 - 2 C i t y C o u n c i l M e e t i n g C o d e A m e n d m e n t f o r T e m p o r a r y B a n n e r s i n t h e P u b l i c R i g h t s - o f - W a y O c t o b e r 1 8 , 2 0 1 1 c o n c e r n a " s u b j e c t o f i n t e n s e p u b l i c d e b a t e " ] . ) " S i n c e i t s d e c i s i o n i n B o l g e r , t h e U n i t e d S t a t e s S u p r e m e C o u r t h a s a c k n o w l e d g e d t h a t ' a m b i g u i t i e s m a y e x i s t a t t h e m a r g i n s o f t h e c a t e g o r y o f c o m m e r c i a l s p e e c h . ' ( E d e n f i e l d v . F a n e , s u p r a , 5 0 7 U . S . a t p . 7 6 5 ; s e e a l s o C i n c i n n a t i v . D i s c o v e r y N e t w o r k , I n c . , s u p r a , 5 0 7 U . S . a t p . 4 1 9 [ r e c o g n i z i n g ' t h e d i f f i c u l t y o f d r a w i n g b r i g h t l i n e s t h a t w i l l c l e a r l y c a b i n c o m m e r c i a l s p e e c h i n a d i s t i n c t c a t e g o r y ' ] ; Z a u d e r e r v . O f f i c e o f D i s c i p l i n a r y C o u n s e l , s u p r a , 4 7 1 U . S . a t p . 6 3 7 [ 1 0 5 S . C t . a t p . 2 2 7 4 ] [ s t a t i n g t h a t ' t h e p r e c i s e b o u n d s o f t h e c a t e g o r y o f . . . c o m m e r c i a l s p e e c h ' a r e ' s u b j e c t t o d o u b t , p e r h a p s ' ] . ) J u s t i c e S t e v e n s i n p a r t i c u l a r h a s r e m a r k e d t h a t ' t h e b o r d e r s o f t h e c o m m e r c i a l s p e e c h c a t e g o r y a r e n o t n e a r l y a s c l e a r a s t h e C o u r t h a s ' a s s u m e d ' ( R u b i n v . C o o r s B r e w i n g C o . , s u p r a , 5 1 4 U . S . a t p . 4 9 3 ( c o n c . o p n . o f S t e v e n s , J . ) ) , a n d h e h a s s u g g e s t e d t h a t t h e d i s t i n c t i o n c a n n o t r e s t s o l e l y o n t h e f o r m o r c o n t e n t o f t h e s t a t e m e n t , o r t h e m o t i v e o f t h e s p e a k e r , b u t i n s t e a d m u s t r e s t o n t h e r e l a t i o n s h i p b e t w e e n t h e s p e e c h a t i s s u e a n d t h e j u s t i f i c a t i o n f o r d i s t i n g u i s h i n g c o m m e r c i a l f r o m n o n c o m m e r c i a l s p e e c h . I n h i s w o r d s , ' a n y d e s c r i p t i o n o f c o m m e r c i a l s p e e c h t h a t i s i n t e n d e d t o i d e n t i f y t h e c a t e g o r y o f s p e e c h e n t i t l e d t o l e s s F i r s t A m e n d m e n t p r o t e c t i o n s h o u l d r e l a t e t o t h e r e a s o n s f o r p e r m i t t i n g b r o a d e r r e g u l a t i o n : n a m e l y , c o m m e r c i a l s p e e c h ' s p o t e n t i a l t o m i s l e a d . ' ( I d . a t p . 4 9 4 ( c o n c . o p n . o f S t e v e n s , J . ) . ) " T h e s e c a s e s d e m o n s t r a t e t h a t w h e t h e r s p e e c h i s c o m m e r c i a l m u s t b e d e t e r m i n e d b y a n a l y z i n g t h e p a r t i c u l a r s p e e c h ( o r b a n n e r ) i n l i g h t o f t h e t h r e e f a c t o r s a r t i c u l a t e d b y t h e c o u r t s . G i v e n t h e i n h e r e n t d i f f i c u l t y o f f a s h i o n i n g a d e f i n i t i o n t h a t w i l l a d d r e s s e a c h s i t u a t i o n , i n l i g h t o f t h e t h r e e - f a c t o r t e s t , t h e C i t y A t t o r n e y ' s o f f i c e r e c o m m e n d s a g a i n s t d e f i n i n g t h e t e r m s " c o m m e r c i a l " o r " n o n c o m m e r c i a l " i n t h e o r d i n a n c e . N o t w i t h s t a n d i n g t h a t t h e C i t y A t t o r n e y ' s O f f i c e d o e s n o t r e c o m m e n d d e f i n i n g t h e t e r m n o n - c o m m e r c i a l , t h e C i t y A t t o r n e y h a s m a d e s o m e a d d i t i o n a l a m e n d m e n t s t o t h e o r d i n a n c e t o f o c u s t h e c o m m e r c i a l / n o n c o m m e r c i a l d i s t i n c t i o n u p o n t h e e v e n t t h a t i s b e i n g a d v e r t i z e d a n d n o t o n t h e o r g a n i z a t i o n t h a t i s a d v e r t i z i n g t h e e v e n t . I n o t h e r w o r d s , a c o m m e r c i a l e n t i t y m a y r e q u e s t a p p r o v a l t o p o s t a b a n n e r a d v e r t i z i n g a c o m p l e t e l y n o n c o m m e r c i a l e v e n t . A c c o r d i n g l y , S t a f f a n d t h e C i t y A t t o r n e y r e c o m m e n d t h a t t h e C i t y C o u n c i l r e i n t r o d u c e t h e o r d i n a n c e t h i s e v e n i n g . C O N C L U S I O N I n c o n c l u s i o n , S t a f f r e c o m m e n d s t h a t t h e C i t y C o u n c i l r e a d t h e o r d i n a n c e b y t i t l e o n l y , w a i v e f u r t h e r r e a d i n g a n d r e i n t r o d u c e O r d i n a n c e N o . 5 2 7 , t h e r e b y a m e n d i n g S e c t i o n 1 7 . 7 6 . 0 5 0 D o f t h e R a n c h o P a l o s V e r d e s M u n i c i p a l C o d e t o r e v i s e a n d c l a r i f y t h e r e q u i r e m e n t s f o r t h e p l a c e m e n t o f t e m p o r a r y n o n c o m m e r c i a l b a n n e r s w i t h i n d e s i g n a t e d a r e a s i n t h e p u b l i c s t r e e t r i g h t s - o f - w a y . A t t a c h m e n t : • O r d i n a n c e N o . 5 2 7 1 3 9 9 3 4 5 1 - 3 ORDINANCE NO.527 AN ORDINANCE OF THE CITY OF RANCHO PALOS VERDES AMENDING SECTION 17.76.050D OF THE RANCHO PALOS VERDES MUNICIPAL CODE TO REVISE AND CLARIFY THE REQUIREMENTS FOR THE PLACEMENT OF TEMPORARY NONCOMMERCIAL BANNERS WITHIN DESIGNATED AREAS WITHIN THE PUBLIC STREET RIGHTS-OF-WAY. WHEREAS,Section 17.76.050 of the City of Rancho Palos Verdes Municipal Code (the "Municipal Code")sets forth various procedures and regulations regarding the provision of signage on private and public property within the City;and, .WHEREAS,since 1998,the City's Development Code allowed temporary special event banners or other signs for noncommercial organizations to be placed in the public right-of-way with City approval;and, WHEREAS,on June 3,2008,the City Council approved of the following three locations for the posting of 2 banners per location:Silver Spur Road and Deep Valley Drive;Hawthorne Boulevard and Locklenna Lane;and Palos Verdes Drive South and Palos Verdes Drive East;and, WHEREAS,on June 9,2010,Staff began issuing permits for the three locations;and, WHEREAS,due to concerns raised by residents and applicants,on December 7,2010,the City Council initiated a code amendment to eliminate the existing program that allows noncommercial organizations to place temporary banners or other signs in the City's right-of-way;and, WHEREAS,on February 8,2011,after notice issued pursuant to the requirements of the Rancho Palos Verdes Development Code,the Planning Commission held a duly noticed public hearing,and recommended to the City Council that the program be retained but that additional or alternative sign sites be identified,and that a more uniform sign program be created that would require specific size and sign colors for temporary banners;and, WHEREAS,on July 19,2011,after notice issued pursuant to the requirements of the Rancho Palos Verdes Development Code,the City Council held a duly notice public hearing,at which time they denied Staff's request to eliminate RPVMC Section 17.76.050.D.4,and adopted the Planning Commission's recommendation to preserve the existing ordinance regarding the temporary banner program with the inclusion of a limit of two banners at each designated location where temporary banners are allowed,and the Council Ordinance No.527 Page 1 of 5 1-4 directed Staff to identify other suitable locations for the placement of temporary banners;and, WHEREAS,on September 2,2011,a public notice was sent to property owners within 500 feet of the proposed three new locations,the interested parties list,and previous applicants for temporary banners;and, WHEREAS,on September 2,2011,notice of a public hearing on the proposed amendments to Section 17.76.050.0.4 of the Municipal Code was published in the Palos Verdes Peninsula News;and, WHEREAS,pursuant to the provisions of the California Environmental Quality Act ("CEQA")Class 3 -New Construction or Conversion of Small Structures,the code amendment is exempt from further CEQA analysis as this Class'of exemptions allows construction of new,small structures in the public street rights-of-way where development for roads and sidewalks have already altered the land,and the proposed structures will not be causing further disruption outside of these areas;and, WHEREAS,on September 20,2011,the public hearing item was continued to October 4,2011 in order to accommodate other agenda items;and, WHEREAS,on October 4,2011,the City Council held a duly noticed public hearing,at which time all interested parties were given an opportunity to be heard and present evidence,introduced Ordinance No.527,and continued the public hearing to its October 18,2011 meeting to allow the City Attorney to explore whether "commercial"and "Non-Commercial"should be defined;and, WHEREAS,on October 18,2011,the City Council held a dUly noticed public hearing continued from October 4 th ,at which time all interested parties were given an opportunity to be heard and present evidence on amendments to Ordinance No.527. NOW,THEREFORE,THE CITY COUNCIL OF THE CITY OF RANCHO PALOS VERDES DOES HEREBY FIND,DETERMINE,AND RESOLVE AS FOLLOWS: Section 1:That the amendments to Title 17 of the Municipal Code are consistent with California Government Code Section 65853,zoning amendment procedures. Section 2:That the amendments to Title 17 are consistent with the Rancho Palos Verdes General Plan and Coastal Specific Plan in.that they uphold,and do not hinder,the goals and policies of those plans.Specifically,the .modifications to Section 17.76.050.04 will result in an aesthetically pleasing manner in which banners are displayed within the City's street rights-of-way. Ordinance No.527 Page 2 of 5 1-5 Section 3:The City Council finds that the amendments to Title 17 are necessary to preserve the public health,safety,and general welfare in the area. Section 4:Section 17.76.050.D.4 of Chapter 17.76 (Miscellaneous Permits and Standards)of Title 17 of the Municipal Code is hereby modified,to read as follows (language shown in strikethrough text for text removed and with underline text for new text): 4.Temporary speoial event SF ether signs for banners advertising special noncommercial erganizatiens events may be placed in the public rights-of- way,pursuant to the following guidelines requirements: a.For purposes of this section,speoial event signs shall be limited te signs 'Ilhioh a temporary banner shall be permitted only to advertise a specific non-commercial aotivity event occurring on a partioular specific date.{.§.}; b.~The advertiser of a special noncommercial event signs,written request shall submit an application to the director on the form provided by the City for this purpose.The application shall be maGe filed te with the director no sooner than ninety days prior to the,speoial event the first date when the banner will be posted.Applications shall be processed and approved on a first come,first served basis.The director shall approve the application for a particular location if it complies with the criteria set forth in this Section,and shall not deny an application based on the content of the noncommercial event that is being advertised or the content of the banner advertising the noncommercial event; c.Sf§As The temporary banner shall be installed by the applicant only ge plaoed at one of the locations in the City's street rights-of-way identified and designated by the director that have been approved previously by the City Council.as depicted in Exhibit A,which is attached to this ordinance; d.Sf§As Banners shall be securely attached to the structures that have been erected by the City for this purpose in a the manner prescribed by the director so as not to pose a traffic hazard and/or impede pedestrian or vehicular access or visibility within the public City's street rig hts-of-way; e.For speoial event si§Rs,Each noncommercial organizatien advertiser shall be limited to the placement of twa one temporary si§Rs banner within the City's public street rights-of-way f}9f for each noncommercial special event; Ordinance No.527 Page 3 of 5 1-6 f.For signs other than special event signs,Each organization advertiser of a noncommercial event shall be limited to the placement of two S\:I:6R sig-As special event banners within the City's public street rights-of-way i3ef during each calendar year,commencing on January 1st of each year; g.Each sign shall not exceed thirty two square feet in size; R..Q.Each &i§fl banner shall be displayed for a maximum period of thirty (30)days; i..h.The special event sig-As banner shall be removed by the applicant within forty eight twenty-four (24)hours of the event's after the conclusion of the event that the banner is advertising or of the end of the banner display period.whichever occurs first;ana j.Applicants shall submit to the director a deposit fee established by the city council in the form of cash,check or money order as security for the placement of signs in accordance to these guidelines.Failure to erect and/or maintain the signs in accordance with guidelines (b) through (h)of this subsection (subsections (D)(4 )(b)through (D)(4 )(h) of this section)shall result in the forfeiture of the security deposit~ i.Each banner shall be four (4)feet in height by eight (8)feet in width and shall be made only of vinyl with a #2 grommet in each corner. which will allow for the banner to be securely affixed to the structure at the Council-approved banner site location; j.Each banner must have a solid white background with blue or green letters; k.Only one (1)logo or graphic design shall be allowed on each banner. with no color restriction;and I.Banners must be clean and in good repair at all times. Section 6:Severability.If any section,subsection,subdivision, sentence,clause,phrase,or portion of this ordinance or the application thereof to any person or place,is for any reason held to be invalid or unconstitutional by the decision of any court of competent jurisdiction,such decision shall not affect the validity of the remainder of this ordinance.The City Council hereby declares that it would have adopted this ordinance,and each and every section,subsection, subdivision,sentence,clause,phrase,or portion thereof,irrespective of the fact that anyone or more sections,SUbsections,subdivisions,sentences,clauses, phrases,or portions thereof be declared invalid or unconstitutional. Ordinance No.527 Page 4 of 5 1-7 Section 7:The City Clerk shall cause this Ordinance to be posted in three (3)public places in the City within fifteen (15)days after its passage,in accordance with the provisions of Section 36933 of the Government Code.The City Clerk shall further certify to the adoption and posting of this Ordinance,and shall cause this Ordinance and its certification,together with proof of posting,to be entered in the Book of Ordinances of the Council of this City of Rancho Palos Verdes. Section 8:This Ordinance shall go into effect and be in full force and effect at 12:01 AM on the 31 st day after its passage. PASSED,APPROVED,AND ADOPTED this _day of November 2011. Mayor ATTEST: City Clerk State of California ) County of Los Angeles )ss City of Rancho Palos Verdes ) I,Carla Morreale,City Clerk of the City of Rancho Palos Verdes,do hereby certify that the whole number of members of the City Council of said City is five;that the foregoing Ordinance No.527 passed first reading on October 18, 2011,was duly and regularly adopted by the City Council of said City at a regular meeting thereof held on November _,2011,and that the same was passed and adopted by the following roll call vote: AYES: NOES: ABSENT: ABSTAIN: City Clerk Ordinance No.527 Page 5 of 5 1-8