RPVCCA_CC_SR_2011_10_04_02_City_Sponsored_Event_Banner_PolicyCITY OF RANCHO PALOS VERDES
TO:
FROM:
DATE:
SUBJECT:
REVIEWED:
HONORABLE MAYOR AND MEMBERS OF CITY COUNCIL
TOMODOM,DIRECTOR,RECREATION AND PARKS
DEPT./DEPUTY DIRECTOR,PUBLIC WORKS DEPT
OCTOBER 4,2011
CITY SPONSORED EVENT BANNER POLICY
CAROLYN LEHR,CITY MANAGER 'J9--.
Staff Coordinator:Katie Howe,Administrative Analyst II ~
RECOMMENDATION
Approve the policy outlined in this report for public display of banners for City
sponsored and co-sponsored events.
BACKGROUND
On this evening's agenda,the Community Development Department is presenting a
revised ordinance that regulates the placement of banners advertising non-commercial
events at certain locations within the City's street rights-of-way.While non-commercial
advertisers use that permitting process to display event banners in the City,periodically
the City's Recreation and Parks Department or Public Works Department,at the
discretion of the department directors,will place a sign or banner at one or more of the
City's park sites or at City Hall advertising an upcoming City sponsored or co-sponsored
event.Examples of the subjects of these banners include recreation programs such as
Night at the Museum;large special events such as Whale of a Day;City-conducted
community workshops;and co-sponsored events such as household hazardous waste
roundups and animal adoption events at City parks.
The placement of these types of banners is not regulated though the Community
Development Department's banner program,since these signs are installed by City
staff on City property for City sponsored and co-sponsored events.However,because
there are no current regulations or policies regarding the placement of such signs on
City properties,Recreation and Parks staff has drafted a policy that establishes a
uniform,attractive method to display banners for City Council's review and approval this
evening.
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City Sponsored Event Banners
October 4,2011
Page 2
DISCUSSION
The proposed City-sponsored and co-sponsored event banner policy is similar to the
Community Development Department's policy with a similar goal of creating a more
uniform and uncluttered appearance in the public rights-of-way.Banners displayed at
the Civic Center/Upper Point Vicente Park and at Hesse Park will be affixed to
permanent backboards that will be painted green to blend into the park landscape,and
two of the four green backboards will have City logos painted onto them.
Some key elements of the City sponsored/co-sponsored event banner policy are listed
below.Attached is the complete City sponsored/co-sponsored event banner policy.
1.Banners displaying information on City-sponsored or co-sponsored events will be
displayed at:
(a)Hesse Park near the intersection of Locklenna Lane and Hawthorne Blvd.
and near the entrance to Hesse Park along Hawthorne Blvd.,
(b)At the Civic Center/Upper Point Vicente Park,and
(c)At the park site where the advertised event will take place.
2.A maximum of tWo banners will be allowed at each location.
3.Each banner shall be displayed for a maximum of thirty days.
4.Special event banners shall be removed within forty-eight hours of the event's
conclusion (or within two business days).
5.Each banner shall be four feet in height by eight feet in width and made of vinyl.
6.Each banner must have a solid white background with blue or green letters.
7.Banners must be clean,in good repair,presentable,and legible at all times.
FISCAL IMPACT
A total of approximately $2,000 is required to construct the structures at Hesse Park and
Upper Point Vicente Park that will display the temporary banners.This cost includes the
cost of labor and supplies.Funds are available in the FY 11-12 Parks,Trails and Open
Space Maintenance program.In addition,Recreation and Parks staff will replace existing
special event banners in Fiscal Year 12-13 to conform to the new policy at an approximate
cost of $1 ,500.
Attachments:
Banner Policy for City Sponsored/Co-sponsored Events
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City of Rancho Palos Verdes City Sponsored/Co-Sponsored Event
Banner Policy
City Staff may place temporary banners advertising only City-sponsored or co-
sponsored events at the locations set forth below,pursuant to the following
requirements:
a.Temporary banners shall be authorized for advertising only City-
sponsored or co-sponsored events.
b.The Public Works Director (Director)or his or her designee will be the
approving authority for banners displaying City sponsored/co-sponsored
events.
c.Banners displaying information on City sponsored or co-sponsored events
will be displayed on City-owned properties at the following locations:
(1)Hesse Park near the intersection of Locklenna Lane and
Hawthorne Blvd.and near the entrance to Hesse Park along
Hawthorne Blvd.,
(2)At the Civic Center/Upper Point Vicente Park,and
(3)At the City site where the advertised event will take place.
d.Banners shall be erected in the manner prescribed by the Director so as
not to pose a traffic hazard and/or right-of-way hazard and/or impede
pedestrian or vehicular access or visibility within the public right-of-way.
e.A maximum of two banners will be allowed at each location.
f.Each banner shall be displayed for a maximum of thirty days.
g.Special event banners shall be removed within forty-eight hours or within
two business days of the event's conclusion.
h.Each banner shall be four feet in height by eight feet in width and shall be
made only of vinyl with a #2 grommet at each corner allowing them to be
securely attached to the structure that has been erected by the City for
this purpose.
i.Each banner must have a solid white background with blue or green
letters.
j.Only one logo or graphic design shall be allowed per banner,with no color
restriction.Banners for co-sponsored events may display multiple
logos/graphics,at the discretion of the Public Works Director.
k.The Public Works Director or his or her designee has the authority to
waive the banner style requirements set forth in paragraphs h,i and j
above under reasonable circumstances,such as if the City is displaying a
banner supplied to it by an outside agency,such as the County of Los
Angeles.However,this discretion will be used sparingly to preserve a
clean uniform appearance of banners on City property.
I.Banners must be clean,in good repair,presentable,and legible at all
times.
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