RPVCCA_CC_SR_2012_10_30_02_Media_Training8g~Js!.II~&
COMMUNICATIONS.llC
City of Rancho Palos Verdes
Media Communications Workshop
October 30,2012
Agenda
7:0Q Welcome,objectives and introductions
Opening video 'r
7:15 Behind the scenes of today's media -and what it means to you
7:30 Working effectively with the media
Interview preparation
Interview techniques
7:45 Exercise/scenario #1:Mock phone interviews/critiques
Review/critique
8:15 Communicating during a crisis
5 keys to building trust and credibility
10 crisis communications strategies
8:30 TV and video interview techniques
BREAK
8:45 Exercise/scenario #2:mock news conferences (2 parts)
Review/critique
9:45 Wrap-up
Discussion
Next steps
Closing video
Evaluation
Notes
•Mock interviews/news conferences will be conducted in groups of two or three,then reviewed by
the entire group if time allows
•Council members will be pre-assigned to groups,with the make-up of the groups changed for the
second exercise.
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