VisionScape Imagery Inc (2009) •
0467
AGREEMENT FOR PHOTO SIMULATION CONSULTING SERVICES
This Agreement is executed this 7th day of July, 2009, by and between the City of
Rancho Palos Verdes (hereinafter called "CITY"), and VisionScape Imagery, Inc.
(hereinafter called "CONSULTANT").
RECITALS
WHEREAS, The CITY wishes to use the professional services of CONSULTANT
to provide photo simulation consulting and technical services to CITY on an as-needed
basis;
WHEREAS, on July 7, 2009, the CITY released a Request for Proposal to certain
consulting firms to obtain consultant assistance in providing photo simulation services to
CITY on an as-needed basis for a period of two (2) years;
WHEREAS, on July 7, 2009, CONSULTANT submitted a timely response to the
CITY's Request for Proposal; and
WHEREAS, CONSULTANT represents that it is professionally qualified and able
to prepare certified photo simulations that represent the proposed appearance of a
project as seen from various vantage points.
NOW, THEREFORE, in consideration of the foregoing recitals and the covenant
hereinafter set forth, the parties hereto mutually agree as follows:
Section 1. CONSULTANT's Services. CONSULTANT shall, in a professional
and timely manner, perform the following services, when requested by the CITY and as
set forth in the Proposal, attached hereto as Exhibit "A" and made a part hereof by this
reference, including the following services:
(a) When requested, CONSULTANT shall attend and participate in meetings
with CITY staff, as well as public hearings, which are necessary for the decision-making
body to make informed decisions on specific projects. For meetings, which
CONSULTANT is requested by CITY to attend, CONSULTANT shall be compensated at
the rates set forth in Exhibit "A."
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(b) CONSULTANT shall supply CITY with the deliverables described in the
Proposal attached as Exhibit "A."
(c) All reports, information, data and exhibits prepared or assembled by
CONSULTANT in connection with the performance of its services pursuant to this
Agreement are confidential until released by CITY to the public, and CONSULTANT
agrees that they shall not be made available to any individual or organization without
prior written consent of the CITY before such release. All such reports, information,
data and exhibits shall be delivered to CITY upon demand without additional cost or
expense to CITY. All charts, tables, figures, and maps that are prepared with
computer-based mapping or spreadsheet programs shall be provided to CITY in their
original formats.
(d) CONSULTANT shall respond to comments raised by CITY staffs review
of the documents in order to facilitate their completion.
(e) This Agreement and the scope of work to be performed by CONSULTANT
may only be amended in a written document executed by both of the parties.
Section 2. Time of Performance. CONSULTANT shall perform all services
and duties pursuant to this Agreement, and as specified in the schedule set forth in the
attached Exhibit "A" in a professional and timely manner at the direction of the Director
of Planning, Building and Code Enforcement or the Director's designee. All directives,
instructions, or other communications from CITY to CONSULTANT shall be through
only the Director of Planning, Building and Code Enforcement or the Director's
designee. CONSULTANT shall estimate in writing the time estimate to complete each
project, which shall be subject to review and authorized in writing by the Director of
Planning, Building and Code Enforcement or the Director's designee. CONSULTANT
shall provide CITY with a final product within a reasonable range of time, between three
(3) and four (4) weeks from the time the photo simulation is requested by the CITY.
CITY shall provide CONSULTANT with a minimum of 24-hour notice for all requests.
Time is of the essence in performing services pursuant to this Agreement.
Section 3. Term. This Agreement shall commence on July 8, 2009, and shall
terminate on June 30, 2011, unless otherwise extended by the parties hereto in writing.
Section 4. Compensation.
(a) CITY agrees to compensate CONSULTANT, and CONSULTANT agrees
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to accept in full satisfaction for its professional services rendered and costs incurred
pursuant to this Agreement in accordance with the rates and amounts set forth in
Exhibit "A." The schedule of hourly rates shall be effective through the term of this
Agreement.
(b) CITY may request in writing that CONSULTANT perform additional
services not covered by the specific Scope of Work set forth in this Agreement, and
CONSULTANT shall perform such services and will be paid for such additional services
in accordance with CONSULTANT's schedule of hourly rates in Exhibit "A."
(c) Not included in this fixed fee are expenses incurred for changes in the
project scope of work that require additional work; and printing additional copies of any
document beyond the estimated cost allotted for copies as specified in Exhibit "A." The
CONSULTANT shall be responsible for informing the CITY and obtaining City Council
approval prior to conducting any additional work that will incur additional expenses
beyond that specified in this Agreement.
(d) The actual costs of CONSULTANT's services and expenses shall be
itemized on an invoice form, and CITY shall pay CONSULTANT for those undisputed
services and expenses. Payments shall be made based upon CONSULTANT's
invoices at the rates set forth in Exhibit "A."
(e) Five percent (5%) of each bill submitted by CONSULTANT shall be held
by CITY in a retention account. The retained funds will be released to CONSULTANT
upon successful completion of the project as determined by CITY Staff.
(f) If CONSULTANT is requested by CITY to revise or supplement the Photo
Simulation with additional data, information or analysis solely as a result of the
CONSULTANT's failure to comply with the scope of work stipulated in Exhibit "A,"
CONSULTANT shall provide such revision or supplement at no additional cost to the
CITY.
(g) If changes to existing laws, rules, regulations or policies of any state,
federal or local governmental authority having jurisdiction over the project occur, or new,
unforeseen issues arise, CONSULTANT will perform any necessary additional services
on a time-and-materials basis, at the rates set forth in Exhibit "A".
(h) CONSULTANT shall submit to CITY, by not later that the tenth (10th) day
of each month, its bill for services rendered and costs incurred during the previous
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month. If CONSULTANT's bill is property prepared and received by CITY by not later
than the tenth (10th) day of the month, CITY shall pay CONSULTANT all uncontested
amounts set forth in CONSULTANT's bill by not later than thirty (30) days from the date
that the bill was received. All other properly billed and uncontested invoices received
after the 10th of the month shall be paid by CITY not later than forty-five (45) days after
receipt of CONSULTANT's bill by CITY.
(i) All payments due to CONSULTANT shall be paid to:
VisionScape Imagery, Inc.
15375 Barranca Parkway
Suite 101 STE A104
Irvine, CA 92618
(j) In the event CITY fails to pay any undisputed amounts due to
CONSULTANT within forty-five (45) days after invoices are received by CITY, then
CITY agrees that CONSULTANT shall have the right to consider said default a breach
of this Agreement and may be terminated by CONSULTANT without liability to
CONSULTANT upon ten (10) working days of advance notice to CITY.
(k) The CITY and CONSULTANT acknowledge and agree that the terms of
CONSULTANT's compensation are not dependent upon the CITY's final action on the
decision of a project.
Section 5. Independent Contractor. CONSULTANT is and shall at all times
remain, as to CITY, a wholly independent contractor. Neither CITY nor any of its agents
shall have control over the conduct of CONSULTANT or any of CONSULTANT's
employees, except as herein set forth. CONSULTANT expressly warrants not to, at any
time or in any manner, represent that it, or any of its agents, servants or employees, are
in any manner the agents, servants or employees of CITY, it being distinctly understood
that CONSULTANT is, and shall at all times remain to CITY, a wholly independent
contractor and CONSULTANT's obligations to CITY are solely such as are prescribed
by this Agreement.
Section 6. Assignment. This Agreement may not be assigned in whole or in
part without the prior written consent of CITY. Any such purported assignment without
written consent shall be null and void, and CONSULTANT shall hold harmless, defend
and indemnify the CITY and its officers, officials, employees, agents and
representatives with respect to any claim, demand or action arising from any
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unauthorized assignment.
Section 7. Consultant's Responsible Principal. The CONSULTANT shall
have a Responsible Principal who shall be primarily responsible for the CONSULTANT's
obligations under this Agreement and who shall serve as principal liaison between CITY
and CONSULTANT. The name of the Responsible Principal is Eddie Font, Principal for
VisionScape, Inc. CONSULTANT shall not designate representatives or liaisons other
than Eddie Font or Joe Font without prior written consent of the Director of Planning,
Building and Code Enforcement, except for temporary re-assignments in case of
vacation, illness or emergency, where CONSULTANT shall provide verbal notification to
the Director of Planning Building or Code Enforcement.
CONSULTANT shall notify CITY in writing of its recommendation of the retention
of any supplemental sub-contractors and the need therefore. However, CITY shall have
the exclusive authority to determine whether such sub-consultants shall be retained
pursuant to CONSULTANT's recommendation.
Section 8. Personnel. CONSULTANT represents that it has, or shall secure
at its own expense, all personnel required to perform CONSULTANT's services under
this Agreement. CONSULTANT may associate with or employ associates or sub-
consultants in the performance of its services under this Agreement, but at all times
CONSULTANT shall be responsible for their services.
Section 9. CITY Liaison. CONSULTANT shall perform under the general
supervision of the Director of Planning, Building and Code Enforcement of CITY or his
or her designee, and all communications, instructions and directions on the part of the
CITY shall be communicated exclusively through the Director of Planning, Building and
Code Enforcement or his or her designee.
Section 10. Data and Services to be Furnished by CITY. CITY and
CONSULTANT agree that all records, data, reports or other documentation prepared
by, in response to, or as a result of the performance of this Agreement shall be the sole
property of CITY, are to remain confidential, and shall not be released or otherwise
made available to any person, entity or organization without the express prior written
approval of CITY. Copies of any data, records, reports or other documents held by
CONSULTANT shall be delivered to CITY upon demand. During the term of this
Agreement, CONSULTANT may retain one copy of each document for its records.
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All information, data, records, reports and maps that are in CITY's possession
and necessary for the carrying out of this work shall be available to CONSULTANT
without charge.
No reports, maps or other documents produced in whole or in part under the
terms of this Agreement shall be the subject of an application for copyright by or on the
behalf of CONSULTANT. It is agreed that all records, data, reports or other documents
generated by CONSULTANT for CITY can only be used for specific location and/or
specific improvement without the written consent of CONSULTANT.
Section 11. Conflicts of Interest. The CONSULTANT represents that it
presently has no interest and shall not acquire any interest, direct or indirect, that would
conflict in any manner with the performance of the services contemplated by this
Agreement. CONSULTANT agrees not to accept any employment or representation
during the term of this Agreement or within twelve (12) months after completion of the
work under this Agreement which is or may likely make CONSULTANT "financially
interested" (as provided in California Government Code Sections 1090 and 87100) in
any decisions made by CITY on any matter in connection with which CONSULTANT
has been retained pursuant to this Agreement. No person having any such interest
shall be employed by or be associated with the CONSULTANT or any sub-consultant.
Section 12. Insurance. Not less than one day prior to commencing
performance under this Agreement, CONSULTANT shall submit to CITY certificates
evidencing compliance with the following minimum insurance requirements, to be
maintained during the term of this Agreement:
(a) General Liability. CONSULTANT shall at all times during the term of the
Agreement carry, maintain, and keep in full force and effect, a policy or policies of
Comprehensive General Liability Insurance, with a minimum limits of one million dollars
($1,000,000.00) for each occurrence and in the aggregate, combined single limit,
against any personal injury, death, loss or damage resulting from the wrongful or
negligent acts by CONSULTANT. Said policy or policies shall be issued by an insurer
admitted in the State of California and rated in Best's Insurance Guide with a rating
A:VII or better.
(b) Automobile Liability. Eddie Font and Joe Font, Principals for VisionScape,
Inc., shall at all times during the term of this Agreement carry, maintain, and keep in full
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force and effect a policy or policies of automobile liability insurance with a minimum limit
of one million dollars ($1,000,000.00) per accident for bodily injury and property
damage. Said policy or policies shall be issued by an insurer admitted in the State of
California and rated in Best's Insurance Guide with a rating of A:VII or better. No
employee other than Eddie Font and Joe Font shall use a motor vehicle to perform
tasks pursuant to this Agreement.
(c) Worker's Compensation. CONSULTANT agrees to maintain in force at all
times during the performance of work under this Agreement worker's compensation
insurance as required by the law. CONSULTANT shall require any subcontractor
similarly to provide such compensation insurance for their respective employees.
(d) Notice of Cancellation.
(1) All insurance policies shall provide that the insurance coverage
shall not be canceled by the insurance carrier without thirty (30) days prior written notice
to CITY. CONSULTANT agrees that it will not cancel or reduce said insurance
coverage.
(2) CONSULTANT agrees that if it does not keep the aforesaid
insurance in full force and effect, CITY may either immediately terminate this Agreement
or, if insurance is available at a reasonable cost, CITY may take out the necessary
insurance and pay, at CONSULTANT's expense, the premium thereon.
(e) Certificate of Insurance. At all times during the term of this Agreement,
CONSULTANT shall maintain on file with the City Clerk certificates of insurance
showing that the aforesaid policies are in effect in the required amounts. Any
comprehensive general liability policy and automobile policy shall contain an
endorsement naming the CITY as an additional insured, which CONSULTANT shall
maintain on file with the City Clerk.
(f) Primary Coverage. The insurance provided by CONSULTANT shall by
primary to any coverage available to CITY in relation to the services provided under this
Agreement. The insurance policies (other than worker's compensation and professional
liability) shall include provisions for waiver of subrogation.
Section 13. Indemnification. CONSULTANT will defend, indemnify and hold
harmless CITY, its officials, officers, employees and agents (collectively "CITY"), against
any claim, loss or liability that arises because of the sole negligence or willful
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misconduct of CONSULTANT, its agents, officers or employees, in performing any of
the services under this Agreement. CITY will indemnify and hold harmless
CONSULTANT, its agents, officers or employees against any claim, loss or liability that
arises because of the sole negligence or willful misconduct of CITY personnel or its
other agents or if CONSULTANT is named as a party in a lawsuit simply because
CONSULTANT is performing work on CITY's behalf and there is no allegation of any
wrongdoing on the part of the CONSULTANT.
Section 14. Termination. The executory provisions of this Agreement may be
terminated by CITY upon five (5) days written notice to the CONSULTANT without
further action by CITY. The executory provisions of this Agreement may be terminated
by the CONSULTANT upon sixty (60) days written notice to the CITY.
In the event of termination or cancellation of the Agreement by CONSULTANT or
CITY, due to no fault or failure or performance by CONSULTANT, CONSULTANT shall
be paid compensation for all services performed by CONSULTANT, in an amount to be
determined as follows: for work done in accordance with all of the terms and provisions
of this Agreement, CONSULTANT aid an amount equal to the amount of services
performed prior to the effective date of termination or cancellation in accordance with
the schedule attached hereto as Exhibit "A"; provided, in no event shall the amount of
money paid under the foregoing provisions of this paragraph exceed the amount which
would have been paid to CONSULTANT for the full performance of the services
described in Section 4 and the authorization to proceed.
In the event of such termination, all finished or unfinished documents, report, charts,
data studies, surveys, in the possession of CONSULTANT under this Agreement shall be
returned to the CITY, at CITY's option.
Section 15. General Provisions.
(a) Fair Employment Practices/Equal Opportunity Acts. In the performance of
this Agreement, CONSULTANT shall comply with all applicable provisions of the
California Fair Employment Practices Act (California Government Code Section 12940-
48) and the applicable equal employment provisions of the Civil Rights Act of 1964 (42
U.S.C. 200e-217), whichever is more restrictive.
(b) Non-discrimination. CONSULTANT shall not discriminate as to race,
creed, religion, gender, color or national origin in the performance of its services and
duties pursuant to this Agreement, and will comply with all rules and regulations of the
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CITY relating thereto.
(c) Legal Action.
(1) Should either party to this Agreement bring legal action against the
other, the case shall be handled in Los Angeles County, California, and the party
prevailing in such action shall be entitled to reasonable attorney's fees, which shall be
fixed by the judge hearing the case, and such fee shall be included in the judgment.
(2) Should any legal action about a project between CITY and a party
other than CONSULTANT require the testimony of CONSULTANT where there is no
allegation that CONSULTANT was negligent, or committed any wrongful act, CITY shall
compensate CONSULTANT for its testimony and preparation to testify at the hourly
rates in effect at the time of such testimony.
(d) Compliance with Applicable Law. CONSULTANT and CITY shall comply
with all applicable laws, ordinances and codes of the Federal, State and local
Governments.
(e) Entire Agreement. This Agreement and Exhibit "A" represents the entire
and integrated Agreement between.CITY and CONSULTANT and supersedes all prior
negotiations, representations or agreements, written or oral. This Agreement may be
modified or amended only by subsequent written agreement signed by both parties.
(f) Legal Construction.
(1) This Agreement is made and entered into in the State of California
and shall in all respects be interpreted, enforced and governed under the laws of the
State of California, other than California's choice of law rules.
(2) This Agreement shall be construed without regard to the identity of
the persons who drafted its various provisions. Each and every provision of this
Agreement shall be construed as though each of the parties participated equally in the
drafting of same, and any rule of construction that a document is to be construed
against the drafting party shall not be applicable to this Agreement.
(3) The article and section, captions and headings herein have been
inserted for convenience only, and shall not be considered or referred to in resolving
questions of interpretation or construction. The titles used in the Agreement are for
general reference only and are not part of this Agreement.
(4) Whenever in this Agreement the context may so require, each
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gender shall be deemed to refer to and include any other gender and the singular shall
refer to and include the plural.
(g) Notices. Except as otherwise required by law, any notice, request,
direction, demand, consent, waiver, approval or other communication required or
permitted to be given hereunder shall not be effective unless it is given in writing and
shall be delivered (a) in person or (b) by certified mail, postage prepaid, and addressed
to the parties at the addresses stated below, or at such other address as either party
may hereinafter notify the other in writing as aforementioned:
If to CONSULTANT:
Eddie Font
Principal
VisionScape Imagery, Inc.
15375 Barranca Parkway
Suite 104 STE A104
Irvine, CA 92618
If to CITY:
Joel Rojas
Director of Planning, Building and Code Enforcement
City of Rancho Palos Verdes
30940 Hawthorne Boulevard
Rancho Palos Verdes, California 90275
A party may change its address by giving written notice to the other party.
Thereafter, any notice or other communication shall be addressed and transmitted to
the new address. If sent by mail, any notice, tender, demand, delivery or other
communication shall be deemed effective three (3) business days after it has been
deposited in the United States mail. For purposes of communicating these time frames,
weekends and federal, state, religious, County of Los Angeles or CITY holidays shall be
excluded.
(h) Business License Required. CONSULTANT shall obtain a CITY
business license prior to commencing preparation of the documentation required by this
Agreement.
(i) Provisions Cumulative. The foregoing provisions are cumulative and in
addition to and not in limitation of any other rights or remedies available to the CITY.
(j) Anti-Waiver Clause. None of the provisions of this Agreement shall
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be deemed waived because of a previous failure to insist upon strict performance, nor
shall any provision be waived because any other provision has been waived in whole or
in part.
IN WITNESS WHEREOF, the parties hereto have executed this Agreement as
of the day and year first stated above.
Dated: k° CONS 4 LTANT "AL /
Visi. Scape Imag-.. , Inc.
. i /
Edi'- 'int, Principal
Dated: 1-1-/01 CITY • H• 5Alli - ERDES
thoW,
By: '
Mayor
ATTEST:
By:c414.1/J-et_
c4udia,City CtaaiglirL)
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Exhibit "A":
Proposal
R6876-0001\1147547v2.doc
410
VisionScape
IMAGERY
May 14th, 2009
Ms. Leza Mikhail
Associate Planner
CITY OF RANCHO PALOS VERDES
30940 Hawthorne Boulevard
Rancho Palos Verdes, CA 90275
310.544.5228
lezam@rov.corn
Subject: Letter of Intent to provide the City of Rancho Palos Verdes
with Visualization Services on an As-Needed Basis
Dear Ms. Mikhail,
VisionScape Imagery is pleased to be considered as part of the City of Rancho Palos Verdes team in providing
Visualization services, including Visual Simulations for analysis of visual impacts, aesthetics and other special
studies of current and future developments on an as-needed basis. VisionScape will dedicate the necessary
personnel and resources to ensure the successful performance of requested services and looks forward to the
opportunity of a lasting partnership with the City of RPV.
Our objective will be to provide professionally prepared and certified Visual Simulations as an alternative visual
aid for Staff, Planning Commissioners and City Council members to utilize on an as-needed basis when
evaluating the visual aspects of a project within the surrounding neighborhoods of the City. VisionScape will
provide visions of the future by utilizing the most recent enhancements in cutting-edge digital imagery.
For nearly 20 years of perfecting the use of accurate 3Dimensional computer modeling, engineered site
photography and GPS technology, VisionScape has become an industry leader in providing the most highly
accurate Visual Simulations. Our studies show relevant views of proposed aesthetics impacts for purposes of
decision-making and review during the planning and approval stages.
Below is our scope, proposal and other documents you requested to include a company Statement of
Qualification. Should you have questions or require additional information, please do not hesitate to call or
email us anytime. We look forward to the possibility of working with you and the City of Rancho Palos Verdes
soon.
Sincerely,
adobecnt
Eddie Font
Principal
, .
• •
VisionScape Imagery, Inc.
15375 Barranca Parkway
STE A104
Irvine, CA 92618
Phone(949)727-3591 Fax(949)727-3592
www.visionscapeimagery.com
VisionScape is the industry's leading provider of highly accurate VISUAL SIMULATIONS. Experts in communicating visions of the
future,with an objective and specialized approach that with only strengthen your analysis. Ideal for EIRs and other Special Studies
including helpful guidelines for customized CEQA aesthetics thresholds and analysis.
Contacts
Eddie Font
Founding Principal
eddie.font(a7visionscapeimagery.com
Phone(949)727-3591 x12
Eddie Font,Principal and Co-Founder of VisionScape Imagery,provides overall strategic responsibility for the firm with almost 20
years of hands-on experience in the field of Architectural and Engineering Visualization. Mr.Font holds a Bachelor of Architecture
from the University of Southern California. In 1987 he began his career at Pardee Homes,and in 1992,formed VisionScape Imagery
with his brother and partner,Joe Font. Mr.Font has distinguished himself as a principal who truly interacts and enjoys working with
clients. Bringing his customer-centric philosophy,as well as his expertise in the fields of Architecture and Engineering,Mr.Font
ensures adherence to a prompt turnaround time and close attention to detail.
Joe Font
Founding Principal
joe.font a(),visionscapeimagery.com
Phone(949)727-3591 x14
Joe Font,Principal and Co-Founder of VisionScape Imagery,heads the Production and Project Management departments with nearly
fourteen years experience in the field of visualization and with a background in Engineering.Joe leads a team of dynamic and creative
artists to produce the most photo-realistic renderings available and maintain unmatched efficiency for clients.Joe Font's focus on
interacting directly with clients has enabled VisionScape to provide a truly personal level of service and meet the unique project needs
of each individual client. Mr.Font brings his passion for technology and design creativity to VisionScape,excelling in creating
innovative methods of simulating modern buildings,landscapes,and interiors.
Overview
Founded in 1992 by brothers Eddie and Joe Font,VisionScape's products and services are invaluable throughout all stages of
development,from planning and entitlement to leasing and marketing. Our compelling visual tools enable you to effectively
communicate the vision of your proposed development to the world.We create incredibly photo-realistic still image renderings,
animated virtual tours,highly accurate"Before and After"simulations and interactive presentation solutions. These virtual
presentations make for extraordinary design review,planning and marketing material. The VisionScape team,headquartered in
Irvine,California,has the technical expertise,creative skills,and production capacity to perform highly accurate and photo-realistic
3D imagery. VisionScape has completed projects of varying size and purpose,claiming clients in the public sector,as well as in
the private residential and commercial segments.
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Facilities
VisionScape uses high-tech computer systems and software to create its photo-realistic imagery and animated virtual tours
showcasing proposed developments as they would appear following construction. Systems utilized include software programs
such as Microsoft Office Suites,3D Studio Max,AutoCad,Flash,Zinc,Acrobat,ACT!,Microsoft Visual Studio,Photoshop,
Illustrator,Adobe Premiere,Adobe Encore DVD,and Combustion. Hardware includes high-speed workstations linked to a LAN
network,scanners,and state-of-the art photo quality printers. VisionScape's comprehensive library of 3D models and photo-
realistic materials contain thousands of varying landscapes,sky,and lifestyle concepts. The library of images also allows for the
application of accurate materials,maps,and textures to these proposed visions. A network farm of over 20 high performance
machines run consistently for use in high resolution rendering and animation. VisionScape utilizes digital photography and the
latest in GPS technology to ensure the high accuracy of proposed developments.
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Conflicts of Interest Statement
There are no conflicts of interest with VisionScape Imagery,Inc.and the City of Rancho Palos Verdes in providing the above
requested services.
Project Objectives
To provide professionally prepared and certified Visual Simulations as an alternative visual aid for Staff,Planning Commissioners
and City Council members to utilize on an as-needed basis when evaluating the visual aspects of a project within the surrounding
neighborhood.
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Samples of Visual Simulations
Description and other pertinent Info
Link Option to:http://www.visionscapeimagerY.com/?visual simulation
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Methodology of Producing Visual Simulations
The production of our highly accurate Visual Simulations is rooted in a systematic and scientific approach,resulting in finished
imagery that leaves little room for skewed interpretations. The objectivity of our approach and methodology is what makes our
Visual Simulations such a powerful and highly precise decision-making tool. Following our data gathering phase,our process
begins with a determination of proposed camera locations and/or station points. Upon review and approval of camera locations,
VisionScape will then coordinate the engineered site photography and schedule the initial site visit with City staff and/or Planner.
This includes identification of reference points with GPS coordinates and specific fields of vision for each view. Concurrently,our
modeling team is developing an exact computer model of the proposed development illustrating elevations,natural and finished
grades including the existing and surrounding contextual elements such as streets,terrain,pads,and adjacent buildings which can
be used as reference. Upon completion of the 3D modeling phase,realistic materials,maps,and textures are then applied. The
next phase of our process is assembly,during which we insert the modeling into photographs taken from the site visit using a full
frame camera and camera match technology. 3D pads are used to situate the structures to the proposed positions as shown on
the CAD grading plan and the sum is rendered. During this process,a computer model camera is aligned with the on-site
photography to depict the project setting within the view. Lastly,the proposed landscape concept is applied,and final artistic
touches are made to ensure that the accuracy,as well as the look and feel,is consistent with the vision of the project.
It is the subtle details we integrate into our imagery which produces an enhanced photo-realistic nature. Visual effects such as
lighting,shadows,contours,and landscaping allow our models to replicate the appearance of the actual development as it would
appear following construction. VisionScape is able to provide a variety of media types of the finished project,including digital
images,prints,Microsoft Word and PowerPoint presentations.
GPS
GPS and Camera Match Technology includes the use of a Trimble GeoXT(Sub-Meter)GPS device and a"Full Frame"digital
camera for documenting coordinates at requested station points.
Personnel
VisionScape will dedicate its necessary personnel and resources to ensure the successful performance of rendered services
above.
PRIMARY AND KEY PERSONNEL Hourly Rate
Principal 01 (Eddie Font) KEY $150
Principal PM(Joe Font) KEY 125
Production Management(Steve Huang) 125
Modeling Supervisor(Chris Metcalf) PRIMARY 125
Modeler 01 (Christopher Kroll) KEY 100
Modeler 02(Christine Tsai) 100
IT/GPS Specialist(Frank Antilla) PRIMARY 100
Animator 01 (Minh Do) PRIMARY 120
Post Edit/Video 01 (Minh Do) 120
Frame Processing/Render Farm KEY 50
Imaging Supervisor(Alex Alvarado) PRIMARY 125
Imager 01 (Jason Snoddy) 100
Imager 02(Eric Calicdan) 100
Administrative(Elaine Jackson) KEY 75
Reprographics&Delivery Fee mark-up 15%
Overtime Fee/Rush 50%
Accounting Manager 100
Cost Range
The costs of Visual Simulations are typically in the range of$3,500 to$4,500 per view depending on the level of detail and
complexity of the proposed modeling. There are cost efficiencies with additional station points and when camera locations or their
vicinity to the project are considerably distant. Clean CAD files from the architect and engineer may also allow for time saving
opportunities.
110 0
Resumes
Alex Alvarado
15375 Barranca Parkway,STE A104,Irvine,CA 92618
(949)727-3591,ext.15• alex.alvarado@visionscapeimagery.com • Fax(949)727-3592
PROFESSIONAL EXPERIENCE
VisionScape Imagery; Irvine, CA
Imager/Imaging Supervisor November 2007—Present
• Create photoreal architectural illustrations using photographs and 3d Models
• Help establish the visual look and feel of the company
• Uphold and elevate artistic standards of quality in the Imaging Department
• Assess quality of other artist's work and address areas that need improvement
• Maintain and organize the department image library
Focus 360; Laguna Niguel, CA
Modeler March 2005—September 2007
• Responsible for constructing complete and accurate 3D models for use in animated, interactive,and still
image presentations
• Applied Photoshop for the enhancement of texture and background,as well as photo manipulation
Sports Display Inc.; Rancho Santa Margarita, CA
Graphic Artist March 2004—March 2005
• Create advertisements in Quark Express for advertisers across the US and Canada
EDUCATION
Art Institute of Phoenix; Phoenix,AZ
Media Arts and Animation March 2003
Bachelors of Arts Degree
Courses of Study included:
• 3D Modeling, Illustration,Web Design, Color Theory,Traditional Animation, Environment Design, Game Level
Creation, Maquette Development, Character Design.
CG Soceity;www.cgsociety.com
Environment Concept Design and Illustration w/Phillip Struab May 2008
Certificate of Completion
Courses of Study included:
• Composition, Color Theory, Light Theory,Advanced Painting Techniques,Architectural Design
TECHNICAL SKILLS
• Photoshop CS3 • AutoCad 2007 • zBrush 3
• 3D Studio Max 2008 • Vray 1.5 • Flash MX
• InDesign CS • Illustrator CS2 • Quark Express
• Painter 10 • After Effects 6.5
ADDITIONAL SKILLS
• Member of Concept Art.org &CG Society
• Traditional Illustrator and Painter
• Web Designer
Chris Metcalfe
15375 Barranca Parkway,STE A104,Irvine,CA 92618
(949)727-3591,ext.23 • chris.metcalfe@visionscapeimagery.com • Fax(949)727-3592
PROFESSIONAL EXPERIENCE
VisionScape Imagery; Irvine, CA
3D Modeler July 2006—Present
• Responsible for constructing complete and accurate 3D models for use in animated, interactive and still image
presentations
Ellender Heraldry; Santa Clarita, CA
Consultant June 2005—March 2006
• Reproduce original artwork into digital format, utilizing AutoCAD and Photoshop
Cal Poly University Bookstore; San Luis Obispo, CA
Key Holder August 2001 —June2006
• Opened and closed both the on-campus and downtown University Bookstores
EDUCATION
California Polytechnic State University; San Luis Obispo, CA
Bachelor of Architecture with emphasis in computer design 2006
Minor in Art and Design
TECHNICAL SKILLS
• 3D Studio Max 2009 • Adobe Photoshop CS3 • AutoCAD 2007
• Sketch Up 6.0 • Vray 1.50 • Premiere 6
• Illustrator CS2 • Onyx Tree Storm • MS Office
SPECIAL ACHIEVEMENTS
• Eagle Scout, Boy Scouts of America 1998
0 0
Minh Do
15375 Barranca Parkway,Building A First Floor,Irvine,CA 92618
(949)727-3591,ext.18 • minh.do@visionscapeimagery.com • Fax(949)727-3592
PROFESSIONAL EXPERIENCE
VisionScape Imagery; Irvine, CA
Senior Modeler/Animator February 2004—Present
• Responsible for constructing complete and accurate 3D models for use in animated, interactive,and still image
presentations
Mclean&Schultz; Brea, CA
Lead 3D Animator/Modeler March 2001 —December 2003
• Modeled civil street bridges and architectural buildings in AutoCad then imported into 3D Studio Max for
texturing/lighting and animation
• Utilized 3D Camera Tracking for 3D composite of video aerial footage
• Applied Photoshop for the enhancement of texture and background,as well as photo manipulation
Digital Design Group; Fountain Valley,CA
Graphic Designer/Cad Operator April 1997—August 1999
• Generated models of technical equipments and architectural buildings in AutoCad,which were then imported
into 3D Studio Max where texture and lighting were applied
• Created simple animations such as walk-throughs and rotations
• Provided Cad support for clients in the Architectural, Piping, and Mechanical fields
Kinetics; Newport Beach, CA
Cad Operator July 1996—March 1997
• Created piping and instrument diagrams,xrefs,and solid modeling of project w/equipments and piping runs
• Contracted for Rockwell semi-conductors
EDUCATION
Santa Ana College; Santa Ana, CA
3D Certification Program July 2000
Courses of Study included:
• 3D Modeling,Architectural Presentation,Web Programming(HTML), Graphic Design, Film, &Visual Effects
ITT Technical Institute;Anaheim, CA
Associate of Applied Science March 1997
Certificate in Drafting Technology
Courses of Study included:
• Architecture, Piping, Computer Aided Drafting(AutoCad 12/13), GIS, PCB, Mechanical, Civil,3D Modeling
TECHNICAL SKILLS
• 3D Studio Max 4.26 • Adobe Photoshop 6.0 • Stitcher
• Combustion 3.0 • AutoCad Release 2000 • Premiere 6
• Paint Shop Pro 6.0 • Match Mover • MS Office
ADDITIONAL SKILLS
• Bi-Lingual in English and Vietnamese
• Member of ADDA(American Design and Drafting Association)
0 0
Frank Antilla
15375 Barranca Parkway,STE A104,Irvine,CA 92618
(949)727-3591,ext.37 • frank.antilla@visionscapeimagery.com • Fax(949)727-3592
PROFESSIONAL EXPERIENCE
VisionScape Imagery; Irvine, CA
IT Administrator/Flash Programmer November 2006—Present
• Maintain, upgrade and troubleshoot problems with the various computer workstations and servers in the office.
• Maintain the computer network by ensuring all computer systems have maximum bandwidth.
• Monitor and ensure that critical data is properly backed-up on a regular basis.
• Responsible for creating interactive software programs, using Flash 2.0 and SQL, used by clients in sales/leasing
offices to showcase their residences.
• Maintain, upgrade and troubleshoot interactive software programs after delivery.
Rosebay Capital; Irvine,CA
Software Programmer 2003—2005
• Designed a Visual Basic program in MS Excel to obtain financial data of several thousand companies,using
ticker symbols,from the internet.Automated program was run on a monthly basis and the results used for
investment analysis.
• Designed a JAVA program that searched for misspellings between two data sets and created an algorithm that
suggested the most probable correct spelling.
Smith Barney; Irvine,CA
Intern Spring 2003
• Acted as an intern and was responsible for marketing and helping setup seminars and workshops.
EDUCATION
University of California Irvine; Irvine,CA
Bachelors of Science in Information and Computer Science 2006
Specialization in Networks and Distributed Systems
ADDITIONAL TECHNICAL SKILLS
• Familiar with C, C++,JAVA, Pascal, HTML,and Actionscript programming languages along with MS Office.
Can easily learn other programming languages.
• Taken upper division classes that involve Software Engineering, Database Management, Networking,Artificial
Intelligence and Project classes that utilized PHP and mySQL for website design.
• Also satisfied all classes that are required in applying to medical school. Have taken both MCAT and LSAT
achievement tests and obtained above-average scores.
• Fluent in English,Tagalog(Filipino)and basic Spanish.
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0 0
References-Municipalities
City of Los Angeles
Vincent Bertoni,Deputy Director
213.978.1272
City of San Clemente
Amber Gregg,Associate Planner
949.361.6196
City of Irvine
Brian Fisk,Planning Manager
949.724.6470
City of Santa Clarita
Jeff Hogan,Senior Planner
661.255.4995
City of Rancho Mirage
Randy Bynder,Director of Community Development
760.328.2266
References-Environmental Planning Firms
PBS&J PLANNING
Linda Tatum,Senior Planner
310.268.8132
PCR SERVICE CORP
David Crook,Principal Planner
949.753.7001
ESA Associates
Eric Ruby,Senior Vice President
858.638.0900
BonTerra Consulting
Tom Smith,President
626.351.2000
RBF Consulting
Collette Morse,Senior Project Manager
949.855.3653
LSA Associates Inc
Rob Balen,Senior Planner
949.553.0666
Insurance Requirements
Workman's Compensation
Commercial General Liability
Professional Liability
•
Workers' Compensation Program
State law requires that every employer provide workers'compensation insurance for their
employees. This insurance provides coverage for accidents or disease rising from employment
as prescribed by these state laws.Benefits can include lost wages,medical expenses,and
permanent disfigurement/disability payments.
POLICY INFORMATION
Company: Preferred Employers
AM Best Rating: A XIV
Policy Term: 10/13/2008 to 10/13/2009
COVERAGES
Part A: Worker's compensation insurance as required by state law.
Part B: Employer Liability-limits
Bodily Injury By Accident: $1,000,000
Bodily Injury By Disease $1,000,000
Policy Limit: $1,000,000
PREMIUM BASIS
Code Classification Rate Payroll Premium
8810 Draftspersons
8742 Salespersons—Outside
Total Manual Premium
Experience Modification(L00%)
Terrorism Risk Insurance Act(0.032)
Total Estimated.Annual Premium
1110 1111
11A
CEA Connect
Renewal Declaration
POLICY NONEER COVERAGE PROVIDED BY PROM = POLICY PERIOD - TO
B 2084451600 VALLEY FORGE INSURANCE COMPANY 09/09/2008 09/09/2009
333 S. WABASH
CHICAGO, IL. 60604
=MED RANI AND ADDRESS
VISIONSCAPE IMAGERY, INC
15375 BARSANCA PENT
SUITE A 104
IRVINE, CA 92618
AGENCY' NUMBER AGENCY MANE AND ADDRESS
040664 CS&S/BLACK WHITE & ASSOC OF NEVADA
931 AMERICAN PACIFIC
SUITE 104 •
HENDERSON, NV 89014
Phone Number: (877)724-2669
SIC E SSA BRANC E NAM AND ADDRESS
040 DALLAS BRANCH
PLAZA OF THE AMERICA
600 N PEARL ST STE 1400
DALLAS, TX 75201
Phone Number: (214)220-1300
This policy becomes effective and expires at 12:01AX. standard time at your mailing
address on the dates shown above.
The Named Insured is a Corporation.
Your policy is composed of this Declarations, with the attached Common Policy Conditions,
ME Coverage Forms, and Endorsements, if any. The Policy Forms and Endorsement Schedule shows
all forms applicable to this policy at the time of policy issuance.
The Estimated Policy Premium Is
a Terrorism Risk Insurance Act Premium
ow
ME Audit Period is Not Auditable
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February 5, 2007
Eddie Font
Principal
VisionScape Imagery
15375 Barranca Parkway
Building A, First Floor
Irvine, CA 92618
Re: Letter of Recommendation
Dear Mr. Font:
I have become familiar with the high quality of visual simulation work that VisionScape
provides its clients, and can highly recommend your firm.
VisionScape was one of several firms that I invited to demonstrate their services at an
Orange County Planning Director's Association meeting in 2000. Since then I have seen
your business grow as your involvement in professional urban planning organizations has
increased. As a result, your client base has grown to include a wide range of large and
small developers, cities and designers. Your firm's use of computerized technology to
create very realistic photographs of proposed projects and their potential impacts is an
invaluable tool for planners, developers, citizens and City decision makers.
Last spring I invited you to present some examples of your work to my students in a UCI
Extension course on Government Entitlement. This was an excellent exatpple of how the
use of computer generated simulations in environmental documents,view analysis studies
and public presentations have positively changed the review of proposed development
projects. VisionScape's realistic simulations represent a very important tool and a
key element in the planning and approval process.
Your continued success in this field and a more widespread use of this technology will
benefit all who come in contact with it. I would be happy to speak with any of your
clients regarding the use of VisionScape's photo simulations in the development review
process.
incerely
/ !
rian Fis.
Manager of Planning Services
PR;,i,: ,_D C t\J RECYCLED PAPER
c
11111 •
Proudly Supporting for nearly a Decade
VisionScape is the industry's leading provider of highly accurate VISUAL SIMULATIONS.Experts in communicating
visions of the future,with an objective and specialized approach that will only strengthen your analysis. Ideal for EIRs
and other Special Studies including helpful guidelines for customized CEQA aesthetics thresholds and analysis.
PARTIAL CLIENT LIST
BonTerra Consulting Impact Sciences,Inc PCR Services Corporation
Culbertson Adams&Assoc Kreitzer Consulting RBF Consulting
Ecorp Consulting,Inc Lambert Planning Sirius Environmental
ESA LSA Stantec Consulting
Hofman Planning PBR Planning Terra Nova Planning&Research
Hogle-Ireland,Inc PBS&J a Division of EIP Ultrasystems Environmental
City of Santa Clarita City of Beverly Hills City of San Clemente
is {i ., -.' POST CONSTRUCTION ANALYSIS CONFIRMS HIGH ACCURACY
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Existing View �1, ..: ,.� _x iL,
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JANUARY 2009 Existing View
= Client:PCR Services Corporation
T~ r.,; °�1 Project:Symantec EIR
144►i, ,..i. , „ ,1 Service:VISUAL SIMULATION for Analysis of Visual Impact
' '....,,,_._._..........''.. Our process and methodology includes accurate 3Dimensional modeling,
' " full-frame photography and GPS technology. SOC)available upon request.
Proposed Visual Simulation-MAY 2004
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PUBUC AND PRIVATE INFRASTRUCTURE ENERGY FACILITIES LANDFILL WATER STORAGE GENERAL PLAN STUDIES COMMERCIAL AND RESIDENTIAL
"From an environmental planning firm's perspective," Susan Tebo, Associate Principal of Impact Sciences notes, "Visual Simulations have proven to
be incredibly cost effective for our clients. Such visual tools allow us to present an authoritative analysis of aesthetic impact that is easily understood,thus
bringing a great deal of value in terms of review time saved and project misconceptions abated. The old adage is true;a picture paints a thousand words."
Vision $ c e
p
IMAGERY
Northern California Office Southern California Office
15375 Barranca Parkway
Coming Soon STE A104
Irvine,CA 92618
888.356.3668 949.727.3591
www.visionscapeimagery.com
AWARDS LUNCHEON
•• _'1 PA
Millin',XL_ Experience You Can Trust. c ...�;h•,-
MEMBER
S 'CINSUIR
4110
RECEIVED
VisionScape AUG 212009
IMAGERY
PLANNING,BUILDING AND
CODE ENFORCEMENT
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August 19, 2009
Leza Mikhail
CITY OF RANCHO PALOS VERDES
30940 Hawthorne Blvd.
Rancho Palos Verdes, CA 90275
RE: Contract for Photo Simulations
15375 Barranca Parkway Dear Leza:
STE A104
Irvine,California 92618 Per your request, please find the two (2)signed contracts enclosed for your review.
949.727.3591 It is our understanding a fully executed copy of this contract will be returned to our office
fax 949.727.3592
for our records.
www.visionscapeimagery.com
At this time we have requested our insurance broker to issue the appropriate Certificate
of Insurance as outlined in this contract. Upon receipt,we will immediately forward same
to your attention.
In the interim, should you have any questions, or if I can be of any additional assistance,
please do not hesitate to contact me at any time.
Sincerely,
, ! !I
Elaine Jackson
Administrative Assistant
VISIONSCAPE IMAGERY
Encl: Contract(s)
Architectural
Visualization