PC MINS 20140722 Approved 8/26/2014
CITY OF RANCHO PALOS VERDES
PLANNING COMMISSION MINUTES
REGULAR MEETING
JULY 22, 2014
CALL TO ORDER
The meeting was called to order by Chairman Leon at 7:04 p.m. at the Fred Hesse
Community Room, 29301 Hawthorne Boulevard.
FLAG SALUTE
Commissioner Emenhiser led the assembly in the Pledge of Allegiance.
ATTENDANCE
Present: Commissioners Cruikshank, Emenhiser, Gerstner, James, Tomblin, Vice
Chairman Nelson, and Chairman Leon.
Absent: None
Also present were Deputy Community Development Director Mihranian, Senior Planner
Kim, and Associate Planner Mikhail.
APPROVAL OF AGENDA
The Agenda was unanimously approved as presented.
COMMUNICATIONS
Deputy Director Mihranian reported that, based on the action taken at the July 9, 2014
Coastal Commission Hearing on the Trump National amendments, at their July 29th
meeting the City Council will consider initiating an amendment to the local Coastal Plan
to allow flag poles to exceed 16 feet in height in the Coastal Zone. The Commission will
be asked to review the proposed text amendment to the Local Coastal Plan and to
forward a recommendation to the City Council.
Deputy Director Mihranian distribute one item of late correspondence for agenda item
No. 1 and one item of late correspondence for agenda item No. 3.
COMMENTS FROM THE AUDIENCE (regarding non-agenda items):
None
CONTINUED BUSINESS
1. Golden Cove Center Master Sign Program review (Case No. ZON2010-00104):
31244 Palos Verdes Drive West
Commissioner Emenhiser disclosed that he frequents many of the businesses at
Golden Cove Center, but did not think that would affect his judgment.
Associate Planner Mikhail presented the staff report, giving an overview of the
requested revisions.
Chairman Leon opened the public hearing.
Sally Berg stated she was the owner of Scandia Salon at Golden Cove and explained
that during a Chamber meeting she set up a sign. Since then her business has
exploded. With that, she felt that certain aspects of the sign program at Golden Cove
needed to be revised to give the tenants more visibility.
Chairman Leon closed the public hearing.
Associate Planner Mikhail discussed each proposal in detail, beginning with the
proposed blade signs. She explained these signs would benefit pedestrians who are
walking around the Center looking for a particular business.
Commissioner Cruikshank asked if the area between Building B and the Montessori
School is a fire lane that needs to stay clear of things such as blade signs.
Associate Planner Mikhail answered that the area is a fire access lane. She explained
the blade signs could benefit pedestrians, as they extend down from an existing ceiling.
Commissioner Gerstner asked if the signs will all be the same size.
Associate Planner Mikhail answered that they will all be the same size, three feet in
width and they would be attached to the ceiling down one-foot six-inches. She noted
the signs were being requested at different colors but the same type face.
Commissioner Tomblin asked if these signs would be illuminated.
Associate Planner Mikhail answered that these blade signs would not be illuminated.
Chairman Leon asked the Commission if they were generally in favor of the proposed
blade signs.
Commissioner Gerstner stated that he was generally did not have an objection,
however as signs are added, if he were a tenant this is the sign he would be most
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July 22,2014
Page 2
willing to give up. He did not think this was the most desirable of the signs being
requested, however because they are not illuminated they becomes more approvable.
Commissioner James agreed with Commissioner Gerstner. However, he noted there
are a lot of signs being proposed for the Commission to consider and it was very difficult
to take any one request and make a decision. He explained that each individual sign
request may not be a problem, but taken all together it was very difficult.
Commissioner Tomblin felt that typically these type of blade signs are designed more
for long hallways where one is trying to identify a tenant. In this case there are not long
hallways and there is signage in the front. Therefore, if the Commission were to
prioritize the sign, this might give these blade signs the least amount of priority.
Vice Chairman Nelson felt there was a value to having a blade sign hanging in a
hallway so that one can see where a business is located.
Associate Planner Mikhail explained the next sign proposed by the applicant, which was
temporary free-standing signs throughout the center, which include sandwich boards
and A-frame signs. She explained staff's recommendations regarding location,
placement, and the number of these types of signs.
Commissioner Gerstner noted that staff was recommending a maximum of one
temporary sign per tenant and no more than two temporary signs per building. He
noted some buildings only have two or three tenants, however one building has up to
forty tenants. He noted that in approving this the Commission could be approving as
many as fourteen sandwich board type signs.
Commissioner Cruikshank noted in the staff report that currently these types of signs
are not permitted, and asked how the City currently goes about policing the illegal signs.
Associate Planner Mikhail answered that it is a bit difficult to enforce the current sign
program through code enforcement, explaining a number of notices have to be sent to
the property owner in regards to the illegal signs. She stated there is the ability to issue
citations, however the City is reluctant to go down that avenue, as the City is currently
monitoring the signs on the site and the effects of those signs.
Commissioner Cruikshank referred to a staff photo of a sandwich board sign, noting the
sign is clearly in the middle of a pedestrian path, and noted that with all of the American
Disability Act issues this placement may be problematic and possibly a legal issue. He
asked staff if the applicant currently has an ADA path plan and can the City tell the
applicant they cannot have these types of signs obstructing that path of travel.
Associate Planner Mikhail recalled that Golden Cove does have ADA pathways
throughout the property, and this could be added as a condition of approval for these
types of signs.
Planning Commission Minutes
July 22,2014
Page 3
Associate Planner Mikhail then discussed the applicant's request for temporary
promotional banners. She stated that staff was recommending the Planning
Commission not approve the applicant's request to allow temporary banners to exceed
the minimum requirements of the Development Code. However, staff agrees that the
applicant does not need to come to the City to get a sign permit each time a banner is
erected. This puts the responsibility of monitoring the signs on the landlord, and if the
signs are not monitored staff would go through the code enforcement process.
The Commission asked staff to clarify the current regulations regarding banners, and
Associate Planner Mikhail read the section regarding banners from the current sign
program for Golden Cove.
Associate Planner Mikhail explained the applicant's next request, which was to allow
restaurant menu boards. She stated staff is generally in support of this request, with the
proposed conditions added that the menu boards be affixed to the fagade within the
tenant's store frontage, the menu boards be no more than 3 feet in length and 2'6" in
width, and they not be permitted on exterior columns of pedestrian walkways.
Commissioner Tomblin asked if these menu boards would be illuminated.
Associate Planner Mikhail answered that would be a condition determined by the
Planning Commission, noting staff did not feel illumination would cause any negative
impacts as most were under a walkway or canopy area.
The Commission discussed the lighting of these signs and generally agreed that they
should not be back-lit. Commissioner Nelson pointed out that the Admiral Risty has
their menu posted with a small light above it, and felt that was an appropriate way to
light this type of menu board.
Associate Planner Mikhail noted that the applicant did not request or specify in their
requested sign program that the menu boards be lit.
Associate Planner Mikhail discussed the next request, which was additional window
signage. .She explained the applicant's request and noted the Development Code
allows five percent of the window area to be utilized for this type of signage and staff
understood the need in this shopping center to have a bit more signage in the window.
However, an unlimited amount would not be recommended, and staff is recommending
the Planning Commission allow ten percent of the window for signage. She noted this
is double what the current code allows.
Chairman Leon reopened the public hearing to allow comments on window signage.
Dr. George Wissa stated that for the past 40 years Golden Cove Center has been a
ghost town. He did not feel that most residents of the City were even familiar with what
the Golders Cove Center currently has to offer. In regards to window signage, he
explained that if he is not allowed to put the types of services he offers at his pharmacy
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July 22,2014
Page 4
on the window, people will never know that these services are even offered. He noted
that currently he has window signage that is printed in a clean, concise manner. He did
not agree with the proposed limitation of ten percent of the total window space, as he
felt he needed to explain the services that are provided to the community. He
discussed the multi-tenant signs, noting that there is one on Hawthorne Boulevard, but
not on Palos Verdes Drive West. He questioned why there is not a multi-tenant sign on
both of the surrounding major streets. He felt that the biggest problem is the community
does not know what is at Golden Cove and what services are there for them.
Vice Chairman Nelson agreed with Mr. Wissa's comments. He asked how many times
one drives by a pharmacy with a large sign advertising flu shots, and was sure that sign
was more than ten percent of the window space. He felt that two of the most hidden
businesses, the locksmith and the Brew Pub, need signage to show people where they
are and need to advertise on their window. He felt that 10 percent is the very minimum
that should be allowed.
Chairman Leon explained that a sign program tries to ensure some type of continuity of
signs and not have sign proliferation. To the extent that putting words on the window is
information as opposed to being a sign, then he supported having information on a
window. However, as an owner of a store at Golden Cove, he asked if it was
reasonable for the signs on windows to have some guidelines associated with text and
text color so that this information does not add to the proliferation of signage.
Dr. Wissa understood that the temporary banner signs and the permanent store signs
must be a certain color, a certain size, and a certain font. He also felt the temporary
banners could be held to this type of standard. However the information in the
windows, as long as it is clean, he felt it was acceptable to allow each store to be its
own self and use their own font and color. Finally, he noted there are large pillars at the
shopping center, and he felt that allowing a tenant sign on these pillars would help the
businesses greatly.
Chairman Leon closed the public hearing.
Commissioner Gerstner asked staff how a sign listing a business's services be different
from a menu board in front of a restaurant.
Associate Planner Mikhail stated that staff agrees, however what is difficult is
determining what is reasonable in terms of the area of the window space. She added
that she did a quick calculation, and a window that is 15 feet wide and 8 feet high, the
ten percent area would be 12 square feet, or an area that is 4' x 3'. She felt that was a
large area to allow additional signage in a window.
In looking at a photo of an existing business with window signage, Chairman Leon did
not think allowing this type of signage in every window in the Center would enhance the
shopping center.
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July 22,2014
Page 5
Vice Chairman Nelson felt that this type of signage would help the two most difficult
businesses to find at Golden Cove, the locksmith and the Brew Pub. He felt that if
these businesses wanted to put something colorful on their windows that is over ten
percent, because of the difficulty of their location, it should be permitted. He noted,
however, that would raise the question of whether or not the particular location is
considered difficult.
Associate Planner Mikhail continued with the next item, non-illuminated tenant signs
located along the rear of Building A. She explained the applicant's proposal for these
signs, however noted that these businesses are located along the rear of the building
where there is just a driveway used solely for circulation, deliveries, and employee
parking. With that, staff could not support the request for this particular signage. She
noted that staff was in support of the blade signs discussed earlier for these businesses.
Deputy Director Mihranian reminded the Commission that there was an item of late
correspondence distributed to the Commission regarding the signage on the rear of this
building.
Associate Planner Mikhail explained the letter was from the Villa Capri community, and
that they were very concerned with any illuminated signage. She noted this particular
signage is not proposed to be illuminated.
Commissioner Emenhiser stated he was in agreement with staff's recommendation for
these additional signs.
Chairman Leon reopened the public hearing.
Sally Berg explained she is the only tenant that has both front and back access. She
disagreed with staff in that she thought there was a lot going on in the back parking lot.
She did not think that what staff observed and perceived is really what is happening in
the back, and that staff was not seeing the big picture. She therefore felt signs were
needed in the back.
Chairman Leon closed the public hearing.
Associate Planner Mikhail discussed proposed tenant signage on the southwest fagade
facing Palos Verdes Drive West. She noted that the signs are proposed to be
Illuminated and staff is generally in support. However, there is one sign that would face
the Villa Capri residents that might create lighting impacts to the Villa Capri tenants.
She noted that there was correspondence related to this issue that was included in the
staff report and as late correspondence to the Commission on this request.
Commissioner Emenhiser felt that, given the past animosity between Golden Cove and
Villa Capri, the one illuminated sign may be an annoyance to this condominium
complex.
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July 22,2014
Page 6
Commissioner Tomblin commented that he was hesitant to allow any of these proposed
signs to be illuminated as requested along the southwest facade.
Associate Planner Mikhail discussed proposed signage on the Admiral Risty building.
She noted that currently there are only two tenant spaces within this building and staff is
proposing the additional signage for new, divided tenant spaces only and the each
tenant is permitted one sign per store frontage. She noted that the Planning
Commission previously allowed the Admiral Risty to have three signs, and that previous
approval be maintained. She also noted that this would allow Yellow Vase to have a
sign above their entrance at Palos Verdes Drive West, as well as a sign at their rear
entrance which faces the parking lot.
Commissioner Tomblin stated he was considering light pollution, and asked staff if there
was a way to have down-lit signs as opposed to back-lit signs in this area.
Associate Planner Mikhail stated her only concern was that was not consistent with the
appearance and type of signage currently allowed within the existing sign program and
what is found at the site today.
Commissioner Tomblin clarified his concern that a nationally known tenant may take the
space and have a bright red, yellow, or white sign and staff may not necessarily be able
to enforce that back-lit situation.
Associate Planner Mikhail stated that she has found the problem to be more the color of
the signs rather than how the signage is lit.
Commissioner James asked if the tenants are required to turn their sign off when they
are closed, or if the sign remains illuminated after closing hours.
Associate Planner Mikhail answered there is currently no regulations regarding turning
off the signs when the business is closed.
Associate Planner Mikhail explained the proposed tower ID signs on Building A. She
stated that staff does not support signage on the two towers, as staff felt it created a
proliferation of signage on the building and does not focus the signage to where the
tenant is located.
.Commissioner Gerstner asked if the intent was that those tenants who do not have this
frontage that are in that building have similar sized signs on the tower.
Associate Planner Mikhail stated replied that was not clarified in the proposed sign
program and the Commission may want to ask the applicant for clarification.
Commissioner Gerstner did not think it was unreasonable to allow those tenants who do
not have the frontage to put signs on the towers in order to advertise their business.
However, he did not think that was best served by large illuminated signage all the way
Planning Commission Minutes
July 22,2014
Page 7
up the clock tower. However, there may be a proposal that is more subtle that can
identify those tenants which are buried a little deeper in the facility.
Commissioner Emenhiser stated he would be supportive of some type of tasteful, non-
illuminated banner list for this building as a way to allow identification of these
businesses in this building.
Associate Planner Mikhail explained the proposed directional signs, which are to direct
circulation as people move in and around the property through the two driveways. She
explained staff had a concern with the signage located in the parking median at a height
of 5 feet 6 inches, and sent the proposal to the City's Traffic Engineer. The City
Engineer felt a sign at 5 feet 6 inches in that location could potentially cause a
circulation hazard, however could support a version of this sign at a height of
approximately 3 feet 6 inches located within the parking median. In regards to the
second proposed sign, she explained that staff could support a similar sign, possibly
affixed to the bottom of the tower, which would allow the directional signage and tenant
names the applicant is hoping for.
Commissioner Gerstner stated that generally speaking, he was in favor- of non-
illuminated directional monument signs within the complex, and he agreed that the one
in the median was not appropriate.
Commissioner Emenhiser and Vice Chairman Nelson both agreed that the proposed
sign in the median was not a good idea in terms of disrupting the traffic flow.
Associate Planner Mikhail continued, showing the proposed directory signs, located
near Starbucks, near Asaka, and near the locksmith and pharmacy. She stated that
staff does not see any issue with the proposed directory signage and felt it would benefit
the people walking throughout the center.
Commissioner Gerstner questioned why a directory sign would not be located in front of
Trader Joes.
Associate Planner Mikhail noted the applicant is here and may want to speak to that.
Associate Planner Mikhail discussed the request to have a medical center or medical
plaza sign on one of the towers. In speaking with the property owner, staff noted it was
their intent to make the two-story building a location for some medical uses and medical
office spaces. She stated that staff was generally in support of this sign.
Commissioner Tomblin stated that, based on the proposed size, color, and lighting, he
would not be in favor of this proposed sign.
Commissioner Gerstner and Vice Chairman Nelson agreed.
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July 22,2014
Page 8
Associate Planner Mikhail continued, discussing the monument sign currently located
.on Palos Verdes Drive West. She explained the applicant is requesting additional
signage on this monument sign. She noted that there is an announcement board
requirement for this sign, and staff would recommend requirement that the
announcement board be maintained at specified dimensions. She stated staff was in
support of the request to add additional signage to the monument sign.
Commissioner Gerstner noted that this monument sign was approved by the
Commission approximately five years ago, and one of the biggest topics of conversation
at that time was the message board. He recalled that the Commission allowed the
continued non-conformance of the sign partially because of the message board. He
noted on the proposed application there is no indication of the message board, as the
sign shows only tenant signs.
Associate Planner Mikhail explained the property owner is not intending to eliminate the
message board, and understand the need for the message board to remain. She
explained that the property owner has had to create this sign program and present it to
the Commission, and there may still be some minor discrepancies in the plan that will
be fixed, and this is one of those. She noted that the property owner has no intention of
eliminating the message board, she just felt that it was just not noted in the proposed
sign program before it was submitted to the city.
Associate Planner Mikhail then explained the request to change the existing tenant
signage area, which she stated staff generally supports this proposal. Additionally the
applicant is asking to allow the space for the tenant signage to be at 85 percent rather
than current 80 percent and staff is in support of that as well. She stated that concluded
staff's overview of the proposed sign program.
Chairman Leon reopened the public hearing to allow-the applicant to speak about the
proposed sign program.
Chris Minnitti (representing Golden Cove) felt it was good to consider the entire
proposal, noting that blade signs are useless without the map directory signs. He
explained that there is a relationship between all of the proposed signs and a purpose to
those signs. He felt that considering each type of sign individually would be
counterproductive. He explained he worked closely with the tenants to try to meet all of
their needs and concerns, as well as what will benefit the center overall, in designing
.this sign program. He noted that throughout the discussion there seemed to be
questions that may not have been answered and that he would be happy to answer any
questions the Commission may have.
Commissioner Gerstner asked Mr. Minnitti if it was his intention to have the message
board remain on the monument sign.
Mr. Minnitti answered that the message board would remain.
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July 22,2014
Page 9
Commissioner Gerstner asked how it would be determined what tenants would be given
space on this particular monument sign.
Mr. Minnitti answered that he believed this would be determined at a later date, but it
was his understanding that it would be at the landlord's discretion.
Commissioner Gerstner also asked Mr. Minnitti about the turn-around time for changing
the signs from 18 inches to 24 inches.
Mr. Minnitti explained that typically the signs would change when the tenants changed.
Commissioner Gerstner asked about the illuminated and non-illuminated signs on the
south fagade facing Villa Capri as well as the illuminated near Trader Joes that is
proposed.
Mr. Minnitti explained there could be a single tenant who does not have any frontage on
the front side of the building who would need a sign for identification. He agreed light
and glare considerations should be looked at, but felt it was only fair that the tenants
should have something reminiscent of the primary identification back lit signage without
the illumination.
Commissioner Emenhiser referred to the proposed directional sign and the concerns
the Commission had expressed in regards to circulation. He asked Mr. Minnitti if he had
an opinion on this subject.
Mr. Minnitti questioned where else this directional sign could be placed, noting there are
only two points of ingress. He asked at what point the center would communicate
where the various businesses are located. He felt the recommendation to have the sign
shortened held some merit in regards to safety and traffic circulation. As far as
placement in the planter, he did not see any other place where the sign could be placed
that it would be more suited.
Commissioner Tomblin stated he could not support voting on any of these proposals at
this time, as he felt this presentation is a hodge-podge of information. He felt there
were too many different things being asked for and presented that needed a lot more
work and clarification. He stated that Golden Cove Center is a very nice center,
however with all of the illegal signage that has been put up he felt it is now a bit unruly
and the quality of the center is being degraded. He noted that many quality shopping
centers have used very creative ideas for their needed signage. He did not think there
seemed to be the quality of work done on this sign package that has been done at the
center in the past. He asked Mr. Minnitti what the basis was for this proposed sign
program and if he had studied the signage at other centers.
Mr. Minnitti was not sure he could speak on this, as it has been a collaborative effort.
He felt the idea was that this was shopping center was no more than a wasteland at one
time and it has been taken to a thriving shopping center, and he was trying to find a way
Planning Commission Minutes
July 22,2014
Page 10
to leverage the foot traffic volumes already experienced in the center to create
awareness without having to invest a large sum of money. He stated that he would like
to have the opportunity to take into consideration all of the Commissioner's comments
and recommendations.
Commissioner Tomblin suggested creating a spreadsheet with all of the different
options, as well as a summary.
Commissioner Gerstner asked Mr. Minnitti how long he felt it would take to create
something more refined to bring back to the Commission.
Mr. Minnitti estimated approximately a month.
Commissioner Cruikshank understood what the applicant was trying to achieve with the
suggested signage. However, he was concerned with the sandwich boards that are put
indiscriminately on the various walkways throughout the center. He asked Mr. Minnitti if
he has paths of travel that he refers to when reviewing the sign boards that are out in
the middle of the sidewalk.
Mr. Minnitti explained there is consideration of path of travel, however there has been
quite a bit of leniency given to the tenants while going through this sign program
revision. He reiterated that these signs serve a purpose for the tenants.
Commissioner Cruikshank asked if these sandwich board type signs just show up, or
was management informed of their placement beforehand.
Mr. Minnitti answered that for the most part the management works with the tenants
before they go up.
Commissioner Cruikshank explained that he did not want to have the City police this
facility, and would like the management company to manage the facility. Therefore, as
the Commission decides upon the sign program for the center, he wanted to make sure
the management company is allowed the flexibility to be able to manage the center the
way it needs to be managed without the city interceding. He was very concerned with
public access and paths of travel, and the management being able to let the tenants
know exactly where signs can be placed per the sign program.
Mr. Minnitti agreed the challenge is there, but did not think it was an obstacle.
Chairman Leon asked Mr. Minnitti if he would be opposed to having a map directory by
Trader Joes.
Mr. Minnitti had no opposition, but felt that a directory between Starbucks and Trader
Joes would attract more attention.
Planning Commission Minutes
July 22,2014
Page 11
Chairman Leon noted there are a number of properties that don't have the visibility for
the signs that other tenants do. He felt that the current sign program tries to address
everyone equally, and he felt that it would be a benefit for those locations that do not
have a good location for a sign, to have a sign program that addresses those
businesses specifically. He felt that the revised sign program may want to attempt to fix
those problems as opposed to trying to accommodate everyone in the entire center.
Mr. Minnitti felt that there is a bigger signage problem and shortage than the
Commission may imagine.
In regards to the proposal for temporary signage and banners, Chairman Leon felt that
the currently proposed unlimited temporary signs and banners was unacceptable, and
felt the Commission would agree. He would like to see some kind of a mechanism in
place for the temporary signage, suggesting that there may be a frame put in place on
the side of the building where the temporary signs can be rotated in and out of. He
understood the businesses want to have a banner describing what they're doing, but felt
there was an infinite number of ways to accommodate that message other than using
temporary banners. He stated he would like to see some proposals that address that.
Commissioner Tomblin agreed with the Chairman, noting two shopping centers that
have done some very effective banners in very nicely framed areas.
Chairman Leon closed the public hearing.
Commissioner Gerstner moved to continue the public hearing to a date certain to
allow the applicant the opportunity to address in a concise package the concerns
expressed by the Commission in regards to the proposed sign program
revisions. The motion was seconded by Commissioner Emenhiser.
Commissioner Gerstner gave the following direction: he stated that he was opposed to
increasing the signs from 18 inches to 24 inches, he was in favor of changing the width
to 85 percent, and he was opposed to the medical plaza signage. He noted there was
some question about the location of the internal monument signs, and felt that should
be further addressed. He noted that the elevations on the plans are incorrect, and
asked they be fixed. He felt the Commission generally was in favor of the proposed
blade signs. He stated the illumination of signs that face residences was probably not
going to be approved. He asked that there be some consistency and consolidation in
the design of the message boards and the banners in that there is a system so the
banners have some consistency. He felt that the location of signs may need to be
addressed in terms of path of travel. He stated he was not in favor of signage on the
tower the way it is currently proposed, but would be open to hearing an alternative to
the current proposal.
Commissioner Emenhiser commented that what has been presented to the Commission
will result in twice as much signage as what is currently at the center. He did not think
that whatever the Commission ultimately approves will solve all of the businesses
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July 22,2014
Page 12
problems, noting that businesses that face the alley on the back side of the building may
have a problem the Commission cannot solve. He felt it was imperative the City support
business as much as possible.
Commissioner Cruikshank stated that staff wrote a number of very good
recommendations as part of the staff report, and suggested the applicant look at those
recommendations, as he felt they were worthy of strong consideration when the
applicant resubmits their revised sign program.
Chairman Leon noted that awnings were not discussed, and if the applicant wants to
continue to present awnings, more detail will be needed in order for the Commission to
make a decision. Additionally, for the businesses that do not have appropriate visibility,
he suggested they come up with a plan that addresses that lack of visibility. He
explained that this signage may be slightly different than the signage for the rest of the
center.
Vice Chairman Nelson suggested that the applicant present an "as is" plan together with
a plan showing the requested new signage. He also asked management to remove the
signs that say No Trucks Allowed, because the trucks are going to come anyway. He
asked if it was necessary to have signs on the lampposts, because every tenant will
want a sign on a lamppost.
Commissioner James stated that this has been one of the tougher matters he has
considered, partially because of the standards that are supposed to be applied when
making the decision. He noted that the first and possibly most important portion of the
Development Code that applies when making this type of decision says that the sign
has to be necessary for the applicant's enjoyment of substantial trade and property
rights and the sign does not constitute needless repetition, redundancy, or proliferation
of signage. He asked that the applicant or the tenants come back at the continued
meeting and tell him how and why the requested signage will accomplish the goal of
helping the businesses. He acknowledged that the tenants all have different needs, and
therefore it is difficult to development a sign program that applies to everyone when
everyone is not in the same situation. Lastly, he stated he was troubled by the past,
and possibly future, non-compliance and possible enforcement of the signage. He
noted on the photos the many signs currently in place that are not in compliance with
the sign program. He asked that the applicant come back with something in their
proposal addressing compliance and how the management will ensure the tenants
comply with the sign program.
Deputy Director Mihranian stated that, based on the discussion that has taken place,
staff understands the general direction given and what the Commission's concerns are
with the proposed sign program. He stated that the Commission seems to feel the
proposal was too much and the Commission would like to see it scaled down to be
more effective. He felt the primary concern was the two-story building and making sure
there is adequate signage to promote the businesses. With that direction, he felt staff
will be to work closely with the applicant to revise and clean up this master sign program
Planning Commission Minutes
July 22,2014
Page 13
so that what comes back to the Commission represents the discussion and addresses
the Commission and the tenant's concerns. He therefore asked that the Commission
continue the public hearing to the September 23, 2014 meeting. He noted that, per the
Permit Streamlining Act, a one-time ninety day extension will be needed from the
applicant.
The applicant agreed to the one-time ninety day extension.
The motion to continue the public hearing to September 23, 2014 was approved,
(7-0).
2. Height Variation & Site Plan Review (Case No. ZON2014-005010): 29926
Avenida Anillo
Associate Planner Mikhail presented the staff report, noting at the previous meeting the
Commission had concerns with the fenestration and articulation, as well as some of the
design materials. She discussed the modifications that have been made by the
applicant to try to meet the Commission's concerns. She stated that staff is in support
of the revised plan and is recommending approval, as conditioned in the staff report.
Chairman Leon opened the public hearing.
Jose Arche (architect) stated he was available for questions.
Anil Gupta (applicant) stated he bought this home last year and hopes to live in the
home for a very long time. He stated that he too was available for questions.
Chairman Leon asked Mr. Gupta if he was happy with the changes.
Mr. Gupta answered he was very happy with the changes, and felt it made the house
look much better.
Chairman Leon closed the public hearing.
Commissioner Emenhiser moved to approve the project as recommended by
staff, seconded by Vice Chairman Nelson. The motion was approved, and PC
Resolution 2014-20 was adopted, (7-0).
PUBLIC HEARINGS
3. Conditional Use Permit revision (Case No. ZON2014-00182): Green Hills
Memorial Park 27501 Western Avenue
Senior Planner Kim presented the staff report, explaining the proposal was a revision to
the Green Hills Master Plan to address the temporary modular buildings on site. She
noted that this building addition was being processed as a revision to the Master Plan
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July 22,2014
Page 14
because the cemetery use itself was approved under a Conditional Use Permit, and any
subsequent improvements or additions must be approved as a revision to the original
Conditional Use Permit. She also explained that revisions to the Master Plan would
normally be tied and processed as a whole, this application is being processed
separately from the rest of the Master Plan to move forward with the City Council's
direction to remove the temporary buildings on site. She emphasized this application is
limited to the scope of the additions to the administrative building and does not modify,
change, or impact the previously approved mausoleums, operations, uses, or other
improvements on the subject property. She briefly discussed the scope of the proposed
project as detailed in the staff report. She noted that the applicant has requested the
Planning Commission approve their request to allow the temporary modular buildings to
remain on the site during the construction phase of the proposed addition. In order for
staff to ensure that the construction takes place in a timely manner and that the
temporary buildings will be removed, staff has added a condition of approval to allow
these temporary buildings to remain in place and must be removed either at building
permit final or 18 months from the date of decision. With that, staff is recommending
approval of the proposed project as conditioned in the staff report.
Commissioner Emenhiser questioned if 18 months will be long enough.
Senior Planner Kim answered that staff discussed this with the applicant, and the
applicant felt 18 months was adequate.
Commissioner Emenhiser asked what would happen if there was a major delay and 18
months was not long enough.
Senior Planner Kim explained in the conditions of approval there is language that says
any extensions to keep the modular buildings in place must be approved by the
Planning Commission prior to the 18 month deadline. Without that, Conditional Use
Permit Revision "E" would become null and void.
Chairman Leon opened the public hearing.
Anthony Inferrera (architect) stated Green Hills agrees to the conditions of approval for
this project. He stated he has already submitted preliminary plans to the Fire
Department for approval and does not anticipate any delays.
.Chairman Leon asked Mr. Inferrera if he was confident the job will be completed within
the 18 months.
Mr. Inferrera answered that he was comfortable with the 18 month deadline.
Matt Martin referred to condition No. 49 which addresses the setbacks and height
standards, and asked that the Planning Commission and staff specifically review that
issue, as he was not sure what that condition was granting Green Hills.
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July 22,2014
Page 15
Vice Chairman Nelson asked staff to address and clarify the setback issues as it relates
to condition No. 49.
Senior Planner Kim clarified that there are specific setbacks that apply to different burial
sites and mausoleums that are not part of this project, which are different from the
minimum required by the underlying Cemetery zoning district because they were
approved through a previous Conditional Use Revision. Condition No. 49 says that if it
is not already addressed within the existing conditions of approval, a proposal shall
comply with the minimum setback requirements required through,the Cemetery
Development Standards.
Deputy Director Mihranian added that conditions 49, 50, and 51 are standard catch-all
conditions that staff adds to every development project.
Chairman Leon closed the public hearing.
Commissioner Emenhiser moved to approve the project as recommended by
staff, seconded by Vice Chairman Nelson.
Commissioner Gerstner stated his only concern was that this was just another 18 month
extension allowing the modular buildings to remain at Green Hills. He was concerned
that the only penalty for not doing the addition to the building and not moving the trailers
was that the request may become null and void, which may be no detriment
whatsoever. He was very hopeful that the work will get done, but was skeptical at this
point.
The motion was approved and PC Resolution 2014-21 as adopted, (7-0).
APPROVAL OF MINUTES
4. June 24, 2014 Minutes
Commissioner Tomblin moved to approve the minutes as presented, seconded
by Vice Chairman Nelson. Approved without objection.
ITEMS TO BE PLACED ON FUTURE AGENDAS
5. Pre-Agenda for the meeting on August 12, 2014
The pre-agenda was reviewed and approved as presented.
ADJOURNMENT
The meeting was adjourned at 10:50 p.m.
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July 22,2014
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